"South of the Border" is a song by English recording artist Robbie Williams, released as the third single from his debut studio album Life thru a Lens (1997). The song reached #14 on the singles chart, his only single to miss the top ten until "Sin Sin Sin" in 2006. Williams described this single as "One of the best, so much better than Angels". Music critic Joe Garvey said "Love it!" in music magazine NME.
According to his home page, at the very last second, Williams changed his mind and made this his single. This explains why the video is a little uncohesive and mostly a performance shoot. Williams has stated that the song was inspired by Kate Moss, giving way to the opening line "I know a freaky young lady name of cocaine Katie" (the line is changed to "no shame Katie" on the single version). After a few relatively unknown songs parallel to Gary Barlow's career and "South of the Border" failing, many thought this was the end of Williams.