Southampton Boat Show

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Aerial shot of the Southampton Boat Show 2015

The Southampton Boat Show is an on-water boat Show, one of the largest in Europe and the biggest of its type in the UK. The Show is held in September annually in Mayflower Park, Southampton, England. Southampton Boat Show is run by National Boat Shows, a subsidiary of British Marine, the trade association for the leisure, super-yacht and small commercial marine industry.

Southampton Boat Show is an important sales platform for both national and international businesses attracting over 110,000 visitors. The Show attracts high net worth individuals from the UK and around the world. 77% Male, 23% Female, average age 51 years, average spend at Show over £880 per head (excluding spend on boats), 84% AB visitor demographic with an average annual household income circa £100,000.[1]


Since 1997, the Boat Show has been a ten-day event, after the passing of the Southampton International Boat Show Act 1997.[2] Past events have attracted a large number of visitors, with more than 123,000 attending the 2004 event.[3] The 2005 event featured a makeshift beach, with tonnes of sand being imported to the event.[4]


The exhibitors at the Boat Show cover every aspect of the leisure marine industry from boat builders, sail makers, chandlers and engine manufacturers to marine finance, clothing specialists, navigation equipment.[citation needed] There are thousands of boats, brands, products and suppliers for the ten day Show.[citation needed]

About The Show Organisers[edit]

British Marine Boat Shows is a subsidiary of British Marine, the trade association for the UK boating industry. Run by the industry, for the industry, the profits from both Shows are reinvested back into the UK leisure marine industry through the services and representation provided by British Marine.[citation needed] British Marine has over 1600 members, which account for a substantial amount of the industry's turnover and employ around 30,000 people.[citation needed] They are drawn from both the seagoing and inland sectors of the marine industry covering the leisure boat, hire fleet, commercial work boat and Superyacht categories and supporting services.[citation needed]


External links[edit]