Southern Cross Ten

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This article is about Southern Cross Austereo television stations not affiliated with Seven Network. For Seven Network affiliates, see Southern Cross Television.
Southern Cross Ten
Southern Cross Ten.svg
Southern Cross Ten logo (2002–16)
Launched 9 December 1961
Owned by Southern Cross Austereo
Picture format 576i (SDTV) 16:9
1080i (HDTV) 16:9
Country Australia
Language English
Broadcast area Regional QLD, Southern NSW/ACT, Regional VIC, Spencer Gulf SA, Broken Hill NSW
Affiliates Nine Network (since 1 July 2016; except Northern NSW)
Network Ten (Northern NSW)
Formerly called Southern Cross TV8 (1982–1989)
Southern Cross Network (1989–1992)
SCN (1992–1994)
Ten [region name] (1994–2002)
Southern Cross Ten (2002–2016)
Sister channel(s) Aspire TV
Availability
Terrestrial
Freeview SC9 owned (virtual) 5/51
Freeview SC9 HD (virtual) 50
Cable
TransTV Digital (virtual) 5
NC Digital (virtual) 10

Southern Cross Ten (SC10) is a name previously used by an Australian network of regional television stations owned by Southern Cross Austereo that affiliated to the metropolitan Network Ten. Since 1 July 2016, the stations that have switched affiliation to Nine Network, as well as the remaining Ten affiliates, all follow generic metropolitan network branding, thus leaving the stations without unique network branding. The network of SCA television stations not affiliated to Seven Network is broadcast in Queensland, New South Wales, the Australian Capital Territory, Victoria and South Australia. On 5 November 2007, the network was officially purchased by the Macquarie Media Group.[1]

History[edit]

Origins[edit]

Southern Cross Nine began as a small network of three stations in regional Victoria. The Southern Cross TV8 network comprised GLV-10 Gippsland, BCV-8 Bendigo, and STV-8 Victoria.[2]

GLV was the first regional television station in the country, launched on 9 December 1961.[2] BCV-8 launched in the same year, on 23 December, while STV followed four years later, on 27 November 1965.[2] GLV-10 became GLV-8 in 1980, when Melbourne commercial station ATV-0 moved frequences to become ATV-10[2] The network began life in 1982 as Southern Cross TV8, but later changed its name in 1989 to the Southern Cross Network.[2] Soon after this, STV-8 left the network after it was bought by businessman Alan Bond, and eventually sold on to ENT Limited (owners of Vic TV and Tas TV).[2][3]

1990s[edit]

Regional Victoria was aggregated in 1992.[4] Vic Television, based in Shepparton and Ballarat affiliated with the Nine Network, while Prime Television, based in Albury-Wodonga became an affiliate of the Seven Network.[4] Southern Cross, therefore, took on an affiliation with Network Ten.[2] Soon after, it changed its name and logo to SCN, directly emulating the look of its metropolitan counterpart. Local news was axed six months later, while the name and logo changed once again to Ten Victoria along with new names Ten Capital, Ten Northern NSW & Ten Queensland as they carried and introduced the Network Ten logo into their brand.[2]

Canberra-based station Capital Television was purchased by Southern Cross' owner, Southern Cross Broadcasting, in 1994.[5] It was soon integrated into the network, taking on the name Ten Capital soon after.[5]

2000s[edit]

Southern Cross Broadcasting acquired Telecasters Australia in 2001.[6] As a result, Ten Queensland and Ten Northern NSW became a part of the Southern Cross Ten network, while Telecasters' other assets – Seven Darwin and Seven Central – were later integrated into the Southern Cross Television network.[6][7] Local news bulletins in Canberra and parts of Queensland were axed on 22 November 2001 – one of a number of moves taken by Southern Cross and competitor Prime Television that resulted in an investigation by the Australian Broadcasting Authority into the adequacy of regional news.[8]

Play-out broadcast centre in Watson, Australian Capital Territory.

The network expanded into the Spencer Gulf and Broken Hill areas on 31 December 2003 under a supplementary license granted to Southern Cross GTS/BKN by the ABA.[9] Southern Cross Ten moved away from generic Network Ten branding – in use since the early 1990s for most areas – with a new logo, similar to that of parent company Southern Cross Broadcasting.[citation needed]

Three-minute local news updates were introduced in 2004, following recommendations put into place following the ABA's report.[8] The brief bulletins, produced out of the network's Canberra production centre, are made for the network's seventeen license areas.[8][citation needed]

It was anticipated that the network would be acquired by the Macquarie Media Group, following a A$1.35 billion takeover recommendation made to shareholders by Southern Cross Broadcasting to shareholder on 3 July 2007,[10] and on 5 November 2007 this purchase took place.[1]

2010s[edit]

Southern Cross Ten began broadcasting Ten's digital channel, Eleven on 11 January 2011.

On 29 April 2016, Southern Cross Austereo announced that it had signed a five year affiliation deal with Nine Entertainment Co., owner of the Nine Network, for almost $500 million. On 1 July 2016, Southern Cross switched its regional affiliation from Network Ten to the Nine Network and Nine's metropolitan branding was introduced across Southern Cross' television assets in Queensland, Southern NSW and Victoria,[11] joining its existing Nine affiliate station in Spencer Gulf, SA and Broken Hill, NSW. NRN in Northern NSW was not part of the deal, as Nine Network already has an owned-and-operated station, Newcastle-based NBN Television, in the region.[12]

Due to the need to import and install the required equipment, Southern Cross originally stated that it would not immediately offer Nine's digital services 9HD and 9Life upon the transition; the broadcaster stated that they planned to begin transmitting them by mid-August—a delay which would have caused the third match of the 2016 State of Origin series on 13 July to not be transmitted in high definition in the affected regions—which includes parts of the New South Wales and Queensland regions who play the series.[13] However, on 24 June 2016, Southern Cross announced that it had been "working tirelessly to get HD to air as quickly as possible", and 9HD became available from launch day on channel 50.[14] The same approach also prompted 9Life to return early on 17 July 2016.[15][16]

Southern Cross announced on 25 July 2016 that it would broadcast New Zealand-based home shopping channel Yesshop as a datacast service from 1 August 2016. The channel will be available in Queensland, Southern NSW, ACT and Victoria on LCN 55; Northern NSW, Spencer Gulf and Broken Hill on LCN 54; Tasmania on LCN 64 and Darwin on LCN 74.[17]

Programming[edit]

Southern Cross Ten's programming schedule is almost identical to that of its metropolitan counterpart, Nine Network, with some differences.

News & Current Affairs[edit]

Short Southern Cross News updates are produced by Southern Cross Television for each of the seventeen licence areas served throughout regional Queensland, New South Wales, the ACT and Victoria. These updates broadcast throughout the network's daytime and primetime programming, hourly and lasting from one to three minutes. The updates are produced by Southern Cross News, and are branded as Local News Headlines (formally Southern Cross News).

Prior to the formation of the Southern Cross Ten network, the Canberra and north Queensland stations broadcast one-hour nightly localised news bulletins. However, both were axed in late 2001 due to cost-cutting measures.

Regional programming was reintroduced in March 2011 with the launch of Weeknights, a 30-minute regional news magazine program broadcast in Shepparton and the Goulburn Valley, only to be axed in May 2015.[18]

Availability[edit]

Southern Cross Ten is available in standard definition and high definition digital format. In all areas except Broken Hill and the Spencer Gulf, an additional 1080i high definition simulcast is also available[citation needed]. The network is available primarily through free-to-air terrestrial transmitters, with subscription cable also provided by TransACT and Neighbourhood Cable in the Australian Capital Territory and Ballarat, respectively.[19][20]

The network's owned-and-operated stations include:

Logos[edit]

Southern Cross Ten's first networked logo produced and used across its regional stations was in 2002, featuring the word Southern Cross below Network Ten's logo.[5] This logo was used across the network until 2005, when a new logo was introduced featuring a blue and yellow star with the word Ten added beside Southern Cross. This logo has been used since, and was launched concurrently with similarly designed logos on Southern Cross Television and across Southern Cross Broadcasting's other assets.[5]

Once Southern Cross switched affiliates to Nine, the channel started only using Nine branding.

References[edit]

  1. ^ a b "Southern Cross falls to Mac and Fairfax". The Australian. 3 June 2007. Retrieved 3 June 2007. [dead link]
  2. ^ a b c d e f g h Brooklyn Ross-Hulands. "Southern Cross Ten: Victoria". AusTVHistory. Retrieved 10 September 2007. 
  3. ^ Bruce Arnold. "WIN, Gordon and ENT: chronology". Caslon Analytics. Retrieved 10 July 2007. 
  4. ^ a b "television.au AGGREGATION". television.au. Retrieved 10 September 2007. 
  5. ^ a b c d Brooklyn Ross-Hulands. "Southern Cross Ten: Sth NSW". AusTVHistory. Retrieved 10 September 2007. 
  6. ^ a b Bruce Arnold. "Southern Cross: landmarks". Caslon Analytics. Retrieved 10 September 2007. 
  7. ^ Brooklyn Ross-Hulands. "Southern Cross Ten: Queensland". AusTVHistory. Retrieved 10 September 2007. 
  8. ^ a b c "ACMA: ABA – NR 10/2004". Australian Communications and Media Authority. Retrieved 10 September 2007. 
  9. ^ "ACMA: Section 38A register". Australian Communications and Media Authority. Retrieved 10 September 2007. 
  10. ^ "Southern Cross Broadcasting sold for $1.35b". abc.net.au. 3 June 2007. Retrieved 3 June 2007. 
  11. ^ Hayes, Alex (29 April 2016). "Nine Entertainment and Southern Cross Austereo sign 'landmark' affiliate agreement". mUmBRELLA. Retrieved 29 April 2016. 
  12. ^ White, Dominic (29 April 2016). "Nine and Southern Cross in multi-year affiliation deal". Sydney Morning Herald. Retrieved 29 April 2016. 
  13. ^ Joyce, James (15 June 2016). "State of Origin III won't be in HD as Channel Nine changes channels on regional TV". Sydney Morning Herald. Retrieved 21 June 2016. 
  14. ^ "HD won't go off-air in Channel Nine switch for regional viewers". Junee Southern Cross. 24 June 2016. Retrieved 27 June 2016. 
  15. ^ "SCA Affiliation Agreement with Nine Entertainment Co., FAQ". Southern Cross Austereo. 5 May 2016. Retrieved 8 May 2016. 
  16. ^ "Nine On 5 FAQ". Southern Cross Austereo. 12 June 2016. Retrieved 12 June 2016. 
  17. ^ "YESSHOP coming to SCA regional viewers August 1". Southern Cross Austereo. 25 July 2016. Retrieved 25 July 2016. 
  18. ^ SC Ten goes local in Shepparton, TalkingTelevision.au, 8 March 2011
  19. ^ "TransTV Channel Lineup". TransACT. Retrieved 19 August 2007. 
  20. ^ "Neighbourhood Cable Channel Lineup". Neighbourhood Cable. Retrieved 19 August 2007.