Southern Discomfort (Fabian Society pamphlets)
The Southern Discomfort pamphlets were a series of studies by Giles Radice published by the Fabian Society that examined attitudes towards the Labour Party in the south of England after the 1992 General Election defeat. The studies found that voters in marginal constituencies were concerned about Labour's lack of economic credibility and feared that their taxes would increase if Neil Kinnock had won in 1992. The pamphlets were influential in underscoring the need for Labour to appeal to "C1" and "C2" voters.
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More Southern Discomfort
Any Southern Comfort?
Southern Discomfort Again?
In 2010 a follow up study was published by Policy Network examining the reasons for Labour's defeat in the south of England following the 2010 General Election.