Southside (record producer)

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Southside
Southside in 2018
Southside in 2018
Background information
Birth nameJoshua Howard Luellen
Also known as
  • Young Sizzle
  • Southside on the Track
  • 808MafiaBoss
  • Sizzle
Born (1989-02-02) February 2, 1989 (age 33)
OriginAtlanta, Georgia, U.S.
Genres
Occupation(s)
  • Record producer
  • songwriter
  • rapper
Years active2008–present
Labels
Member of
Children6
Websitesouthside808.com

Joshua Howard Luellen (born February 2, 1989),[1] professionally known as Southside (also known as Sizzle), is an American record producer, songwriter and rapper. He gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their production and songwriting team 808 Mafia, where Southside currently is at the helm of the group.[2] The basis of his stage name is the place where Luellen grew up, Southside, in Atlanta, Georgia.[3]

Early life[edit]

Southside grew up in the Southside region of Atlanta, Georgia.[1] Growing up, he played Little League Baseball but gave up the sport after suffering a concussion when he was hit in the head with a ball.[4] He started making beats when he was 14 years old, when he got his first computer with his uncle.[5]

Career[edit]

It was around his mid-teenage years that Southside decided to start taking music production as a serious career path.[6] He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records.[6][7] At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album.

Southside's first major release was the song "Fuck the Club Up," which appeared on Waka Flocka's debut album Flockaveli. In 2011, Southside co-produced the track "Illest Motherfucker Alive", from Kanye West & Jay-Z's critically acclaimed album Watch the Throne.[8] This helped to boost his career and bring him into the mainstream hip hop scene. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy, MGK[5] among others.

Southside was the main producer of Gucci Mane & Waka Flocka's collaboration album Ferrari Boyz and on Flocka's sophomore album Triple F Life: Friends, Fans & Family.[9]

In January 2013, Southside produced "Millions" – the lead single from Pusha T's mixtape Wrath of Caine.[10] The music video for the song was released on February 10. The song sparked controversy when producer Rico Beats was asked to modify Southside's instrumental for the final version of the song. Southside wasn't notified of the changes, which led to the two producers exchanging threats over Twitter.[11] In Wrath of Caine's official track list, Kanye West is credited as co-producer, instead of Rico Beats.[12] Also in 2013, Southside & TM88 produced the song "Tapout" by Birdman for his album Rich Gang: Flashy Lifestyle. The song peaked at number 44 on the Billboard Hot 100 and was certified Gold By The RIAA.

Throughout the early 2010s, Southside's productions have been featured on numerous mixtapes. Along with 808 Mafia's TM88, the single "Danny Glover" became a breakout in early 2014 for Gucci Mane's protégé Young Thug, produced by Southside. By late 2014, Southside's production continued to catapult into Atlanta's hip hop mainstream when Future's mixtape Monster went on to become one of the most well acclaimed rap releases during that year as Southside handled a quarter of the mixtape's entire production. The well received project has seen more than a million combined streams and downloads via the online mixtape site DatPiff. Monster standout "Commas" was released as an official commercial single in March 2015 and spent 20 weeks on the Billboard Hot 100 chart, peaking at number 55, simultaneity earning an RIAA gold certification further cementing Southside's career boost.[13]

In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of Future's album, DS2, as well as being responsible for producing nine of the ten tracks of Future's mixtape, 56 Nights, in which Southside made the entire project's worth of beats in only one night.[14] In addition, Southside also contributed to the production of three tracks on the collaborative mixtape What a Time to Be Alive by Future and Drake.

Artistry[edit]

Southside uses the digital audio workstation, FL Studio along with custom installed VST plugins to compose his beats. Luellen's distinct signature trap sound is gritty, grimy, and thunderous hip hop street sound which is similar to that of his collaborators, Lex Luger and his group 808 Mafia. Despite such similarities, Luellen's sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators. Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting 808 kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, hits, stringed, woodwind, and keyboard instruments.[3][15][16][17] Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a sample of the Ironside (1967 TV series) theme song produced by Quincy Jones.[1] Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.[4] He cites Lil Jon as his favorite producer and enjoys the production work made by Pharrell, Shawty Redd, and Drumma Boy.[18] He is also influenced by the production works of Kanye West, Dr. Dre, Timbaland and Swizz Beatz.[19]

Southside also credits modern technology and internet, particularly through the monetization of music through streaming sites such as SoundCloud, YouTube, Spotify, and Apple Music that help him make a living off of his passion for hip hop music and well as making his own production career possible.[13] Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track towards the mixtape circuit or for radio play.[7][20] Since 2013, Southside began to focus on his career as a producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.[2]

Discography[edit]

Collaborative albums[edit]

Title Album details Peak chart positions
US
[21]
US
R&B/HH

[22]
US
Rap

[23]
Swervo
(with G Herbo)
  • Released: July 27, 2018
  • Label: Machine Entertainment, Epic, Cinematic
  • Format: Digital download, streaming
15 8 8

Mixtapes[edit]

Title Mixtape details
Free Agent
  • Released: July 13, 2014
  • Label: 808 Mafia
  • Format: Digital download, streaming
Young Extravagent Nigga
  • Released: August 9, 2014
  • Label: 808 Mafia
  • Format: Digital download, streaming
Free Agent 2
  • Released: February 2, 2015
  • Label: 808 Mafia
  • Format: Digital download, streaming
Free Agent 3
  • Released: December 9, 2015
  • Label: 808 Mafia
  • Format: Digital download, streaming
Hardcore N Hi-Tech
  • Released: April 9, 2016
  • Label: 808 Mafia
  • Format: Digital download, streaming
Lebron Flocka James 4
(with Waka Flocka Flame)
  • Released: July 26, 2016
  • Label: Bricksquad Monopoly Money, RBC
  • Format: Digital download, streaming
I.O.U.
  • Released: December 25, 2016
  • Label: 808 Mafia
  • Format: Digital download, streaming
Trap Ye
  • Released: February 2, 2017
  • Label: 808 Mafia
  • Format: Digital download, streaming
808 Day
  • Released: August 8, 2017
  • Label: 808 Mafia
  • Format: Digital download, streaming
Trap Ye: Season 2
  • Released: February 2, 2018
  • Label: 808 Mafia
  • Format: Digital download, streaming
Blood on the Hills
(with Pyrex and 808 Mafia)
  • Released: October 10, 2020
  • Label: 808 Mafia
  • Format: Digital download, streaming
Demons R Us
(with Doe Boy)
  • Released: November 6, 2020
  • Label: Epic, Freebandz
  • Format: Digital download, streaming

Singles[edit]

As lead artist[edit]

List of songs, showing year and album name
Title Year Peak chart positions Album
US
[24]
US
R&B
/HH

[25]
US
Rap

[26]
CAN
[27]
NZ
Hot

[28]
"Who's Bad"
(featuring Tex)
2011 Non-album singles
"Cant Help Myself"
"Like That"
"Dis Here"
(featuring B-Wild, Lowkey, and Tex)
"Love Your Woman" 2016
"For the Bags" 2017
"Fresh Set"
"Surr"
"Roll Up"
(featuring BMT)
"Krash"
"Trilling"
"Fuck How You Feel"
"Get Money" (Southside Remix)
(featuring DJ Mann and Lil' Keke)
2018
"Who Run It"
(with G Herbo)
Swervo
"Focused"
(with G Herbo)
"Swervo"
(with G Herbo)
"That's How I Grew Up"
(with G Herbo)
"Some Nights"
(with G Herbo)
"Big Ol' Ass"
(with Wolfeworks and Craft)
Non-album singles
"Order"
(with TM88 and Gunna)
"Hmmm"
(featuring Lil Yachty and Valee)
"Can't Control"
(with Bass Frequency)
2019
"Been Thru This Before"
(with Marshmello featuring Giggs and Saint Jhn)
2020
"Blood on the Hills"
(with Pyrex and 808 Mafia)
"Blue Jean Bandit"
(with TM88 and Moneybagg Yo featuring Young Thug and Future)
"Yessirski"
(with Doe Boy)
Demons R Us
"Tweakin"
(with Doe Boy featuring Future)
"Don" 2021 Non-album singles
"No Keys"
(featuring JessLøcc)
"Lost Remix"
"Empty Space"
(with 10MilliVision)
2022
"Stay with Me"
(with 18iker and 808 Mafia)
"Hold That Heat"
(with Future featuring Travis Scott)
57 16 13 43 9
"—" denotes a recording that did not chart or was not released in that territory.

As featured artist[edit]

List of songs, showing year and album name
Title Year Album
"Pablo"
(Davy Don featuring Southside)
2015 Non-album singles
"Wait for It"
(DirtyRedd featuring Southside)
2020
"Greedy"
(Christian Shehadey featuring Southside)
"Breakin' U Off"
(TM88 and Rich the Kid featuring Ty Dolla Sign, 2 Chainz, and Southside)
"In My Head" (Lucid Dreams Remix)
(Swayy featuring Southside)
"Gasoline"
(Vital featuring Spark and Southside)
2021
"Cut Like Us"
(Southsidebenjy featuring Southside)
"Wait (Hold On)"
(Hakarri Gz featuring Southside)
"False Hope"
(Asiann LieFlare featuring Southside)
2021
"Aint Gone for None"
(ChungLao featuring Southside)

References[edit]

  1. ^ a b c Interview: SouthSide Archived February 19, 2012, at the Wayback Machine The Marrack
  2. ^ a b EMMANUEL C.M. "Southside Explains How Future's New Album Came Together". XXL. Retrieved August 26, 2015.
  3. ^ a b Marrack, Peter (August 30, 2011). ""THE ILLEST MOTHERFUCKER ALIVE" – AN INTERVIEW WITH SOUTHSIDE". Respect. Retrieved August 6, 2015.
  4. ^ a b "Interview: Southside On Future, Fatherhood, and Making Beats in Six Minutes". Complex.{{cite web}}: CS1 maint: url-status (link)
  5. ^ a b Interview with Southside IGetMusic.com
  6. ^ a b Southside music will make us sizzle TheWhatItDo.com
  7. ^ a b Graham, Nadine (August 19, 2011). "DXnext: South Side". HipHopDX. Retrieved August 7, 2015.
  8. ^ Southside Talks Producing For Jay-Z & Kanye West's "Watch The Throne" HipHopDX
  9. ^ "Gucci Mane / Waka Flocka Flame: Ferrari Boyz Album Review | Pitchfork". pitchfork.com. Retrieved December 23, 2017.
  10. ^ "Pusha T – Millions". DJ Booth. Retrieved February 11, 2013.
  11. ^ "Southside Calls Out Rico Beats Over Production Credit On Pusha T's "Millions"". MTV. Retrieved February 11, 2013.
  12. ^ "Pusha T – Wrath of Caine". DatPiff. Retrieved February 11, 2013.
  13. ^ a b Suarez, Gary (November 4, 2015). "Southside: The Atlanta Producer Behind Future's Hip-Hop Takeover". Forbes. Retrieved February 24, 2016.
  14. ^ Brendan Varan. (September 3, 2015). "SOUTHSIDE ON MAKING "56 NIGHTS," LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW)". DJBooth. Retrieved October 5, 2015.
  15. ^ "Brick Squad Producer Southside Interview". Arkatech Beats. November 15, 2010. Retrieved August 6, 2015.
  16. ^ Drake, David (February 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved July 26, 2014.
  17. ^ "Brick Squad Producer Southside Interview". Arkatechbeatz. November 15, 2010. Retrieved July 26, 2014.
  18. ^ "The Illest Motherfucker Alive" – an interview with Southside Respect-Mag.com
  19. ^ Lex Luger & Southside talk producers, software, and creativity Respect-Mag.com
  20. ^ Drake, David (February 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved August 7, 2015.
  21. ^ "G Herbo Chart History: Billboard 200". Billboard. Retrieved August 7, 2018.
  22. ^ "G Herbo Chart History: Top R&B/Hip-Hop Albums". Billboard. Retrieved August 7, 2018.
  23. ^ "G Herbo Chart History: Top Rap Albums". Billboard. Retrieved August 7, 2018.
  24. ^ "Future Chart History: Hot 100". Billboard. Retrieved May 2, 2022.
  25. ^ "Future Chart History: R&B/Hip-Hop Songs". Billboard. Retrieved May 3, 2022.
  26. ^ "Future Chart History: Rap Songs". Billboard. Retrieved May 3, 2022.
  27. ^ "Future Chart History: Canadian Hot 100". Billboard. Retrieved May 3, 2022.
  28. ^ "NZ Hot Singles Chart". Recorded Music NZ. May 2, 2022. Retrieved April 30, 2022.

External links[edit]