Spartan Communications

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Spartan Communications, Inc.
FateAcquired by Media General
SuccessorMedia General
Nexstar Media Group
Founded1940 (as Spartanburg Advertising Company)
1947 (as Spartan Radiocasting)
FounderWalter J. Brown
Defunct2000
Headquarters,
ServicesTelevision stations
SubsidiariesWSPA-TV (flagship)
WBTW
WJBF
WRBL

Spartan Communications, Inc. was a company that was based in Spartanburg, South Carolina that owned WSPA-TV as Spartan's flagship station from 1956 to 2000 when Spartan merged with Media General of Richmond, VA. In 1984, Spartan bought WBTW and KIMT-TV from the Shotts family.

Former Spartan-owned stations[edit]

Stations are arranged alphabetically by state and by city of license.

City of license / Market Station Channel
TV (RF)
Years owned Current ownership status
Panama City, Florida WMBB 13 (13) 1990–2000 ABC affiliate owned by Nexstar Media Group
Augusta, Georgia WJBF 6 (42) 1992–2000 ABC affiliate owned by Nexstar Media Group
Columbus, Georgia WRBL 3 (15) 1995–2000 CBS affiliate owned by Nexstar Media Group
Mason City - Rochester KIMT 3 (42) 1984–2000 CBS affiliate owned by Heartland Media
Hutchinson - Wichita, Kansas KWCH-TV 12 (19) 1994–2000 CBS affiliate owned by Gray Television
Ensign - Dodge City, Kansas KBSD-TV
(Satellite of KWCH)
6 (6) 1994–2000 CBS affiliate owned by Gray Television
Goodland, Kansas KBSL-TV
(Satellite of KWCH)
10 (10) 1994–2000 CBS affiliate owned by Gray Television
Hays, Kansas KBSH-TV
(Satellite of KWCH)
7 (7) 1994–2000 CBS affiliate owned by Gray Television
Spartanburg, South Carolina WSPA-TV ** 7 (7) 1956–2000 CBS affiliate owned by Nexstar Media Group
Toccoa, Georgia WNEG-TV 32 (24) 1995–2000 MeTV affiliate, WGTA, owned by Marquee Broadcasting
Florence - Myrtle Beach WBTW 13 (13) 1984–2000 CBS affiliate owned by Nexstar Media Group

Letterman ticket dispute[edit]

See also[edit]

  • WSPA-TV (former flagship station)
  • Media General, the first successor to Spartan Communications.
  • Nexstar Media Group, the second successor and current owner of most of the former Spartan stations.