Spectacular Smith

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Spectacular Smith
Spectacular Blue Smith

(1986-09-07) September 7, 1986 (age 33)
Miami, Florida, U.S.
Alma materHarvard Business School[1]
  • Entrepreneur
  • Author
  • Investor
  • Entertainer
  • Keynote Speaker
  • TV Personality
  • Philanthropist
Years active1997–present
Net worthIncreaseUS$65 million [2] (2018)
TelevisionLove & Hip Hop: Miami
Musical career
GenresHip hop, R&B
Associated acts

Spectacular Blue Smith (born September 7, 1986), known by his stage name Spectacular, is an American entertainer, keynote speaker, entrepreneur, television personality, author, and philanthropist. He is the founder and chairman of the record label Mula Music Group, founder and CEO of Adwizar Inc[3] and the creator of Grumpy Cat the most famous animal on the planet. Smith is the mastermind behind the cat going viral and becoming one of the richest pets in history with a brand worth over $100 million from merchandise.[4] [5] In 2018, Black Enterprise estimated his net worth at $65 million, making him one of the five most influential entrepreneurs at the intersection of music and tech.[6]


Smith started dancing when he was 11 and took his love of performing into the rap group he formed with his brothers, Pretty Ricky.[7] His father managed the group and was the owner of the indie label.[8] Spectacular contributed musically and also choreographed the group's stage performances as they signed a deal with Atlantic Records. The band went on the Scream IV tour as they promoted hits such as "Grind With Me"[9] and "Your Body".[10][11]

Aside from being a recording artist, Smith is also an entrepreneur. Intrigued by the business possibilities of social media, he experimented with Pretty Ricky’s Facebook page, testing out theories behind social networks for a full year until he found a system for gaining and monetizing followers.[12] He then turned those ideas into Adwizar, a company that manages and monetizes social media accounts. The company manages social media pages of artists such as Bow Wow, Kevin Gates, Soulja Boy, Master P, Birdman, and Bone Thugs-n-Harmony.[13][14][15]

On February 14, 2017, Smith released his first book, titled Spectacular Love: How to Make Good Love Last, published by Bluestar Books.

Honors and awards[edit]





  1. ^ "Pretty Ricky's Spectacular Smith is enrolled at Harvard Business School". blavity.com. Retrieved 16 November 2018.
  2. ^ a b "Black History Month: The 5 Most Influential Entrepreneurs at the Intersection of Music and Tech". Black Enterprise. Retrieved 17 June 2018.
  3. ^ "Pretty Ricky singer goes from broke to making millions by tweeting". Rolling Out. Retrieved 17 June 2018.
  4. ^ "Pretty Ricky's Spectacular Was Behind This $100 Million Deal, And Fans Are Floored". BET. Retrieved 5 February 2019.
  5. ^ "10 of the Richest Pets in History". Mentalfloss. Retrieved 5 November 2018.
  6. ^ "Black History Month: The top 5 Most Influential Entrepreneurs at the Intersection of Music and Tech". Black Enterprise. Retrieved 17 June 2018.
  7. ^ "Here's How Spectacular Smith Went From Pretty Ricky to Dead Broke to Raking in Millions on Social Media". VH1. Retrieved 17 June 2018.
  8. ^ Carter, Brooke (12 March 2017). "What Happened to Pretty Ricky 2017 - What They're Doing Now". Gazette Review.
  9. ^ "Pretty Ricky Reunited for Final Album and Tour". The Boombox. Retrieved 17 June 2018.
  10. ^ "Pretty Ricky, Shins Grab Top Album Chart Spots". Billboard.com.
  11. ^ "Don't Miss These 4 Shows - By jschiewe - May 18, 2017 - SF Weekly". SF Weekly. 18 May 2017.
  12. ^ "R&B To ROI: Meet The Man Helping Celebrities Go Viral". Inc.com.
  13. ^ "Pretty Ricky's Spectacular Shares His Bedroom Tips, and Talks About His New Album 'Sex God'". The Boombox.
  14. ^ Setaro, Shawn. "Spectacular Smith Uses Social Media To Make Big Bucks With Adwizar". Forbes.com.
  15. ^ "He Used to Sing in a Boy Band. Now He's Making Millions by Tweeting (a Lot)". Inc.com. 16 August 2017. Retrieved 17 June 2018.
  16. ^ "Innovator Of The Year". vibe.com.
  17. ^ "The 10 Most Inspiring Business Leaders". mirrorreview.com.
  18. ^ "Greatest and Most Inspiring Entrepreneur". reader.magzter.com.
  19. ^ "10 Marketing Gurus To Watch In 2018". Huffingtonpost.com.
  20. ^ Grant, Jasmine. "Class Is In Session For This Member of Pretty Ricky, Who is Officially a Harvard Student". vh1.com.
  21. ^ "Spectacular Handles His Family Business". vh1.com.
  22. ^ "UPDATED: SHOWBUZZDAILY's Top 150 Monday Cable Originals & Network Finals: 8.19.2019". vh1.com.