Spice Digital

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Spice Digital Limited
FoundedNoida, India (2000 (2000))
FounderHandful of employees from Spice Telecom led by Saket Agarwal
Number of locations
Noida, Mohali
Key people
  • Saket Agarwal – Global CEO
  • Sunil Kapoor – CFO
  • Jatinder Verma – CIO
  • Vikram Dheer – CHRO
ProductsAadhar Micro-ATM, BBPS Utility Bill Payments, MPOS, Insurance, Gold buy/sell, MFI- solutions, Enterprise Messaging
ServicesGST Suvidha provider, Travel solutions, Telecom solutions, enterprise solutions, Internet of things, m-government services
Number of employees
Websitehttp://www.spicedigital.in/ , https://www.spicemoney.com/

Spice Digital Limited (formerly registed as Cellebrum Technologies) is an Indian telecommunications company headquartered in Noida, India, a subsidiary of Spice Connect. The company specializes in Mobile Value Added Services, along with Telco Solutions, enterprise solutions, financial technology, GST Suvidha Provider (GSP), and digital transformation products and services.

Spice Digital's Spice Money provides multiple services to merchants and retail counters. Spice Money is available in 7 Indian languages and offers services like money transfer/remittance(DMT), aadhaar based mini ATM, mobile recharges, utility bill payments BBPS, travel booking, MPOS, buy insurance and buy/sell gold. It is involved in micro-payment of services and remittances in real time i.e. where sender provides cash and the recipient receives money electronically in their bank account simultaneously.


Spice Digital was incorporated in 2000 by Dr. M with a staff of 13. In July 2006, the company invested Rs 100 crores to soup up its technology and expand its product line and set up a Rs 50 crore incubation fund for startup ventures.[1] By 2006, the company employed 400 people.[2] It revamped its operations in 2007 to enhance its research and development capabilities.[3]



Company inception - servicing telecom operators in India.


SDL incorporated Spice VAS Africa (SVA) with a local managing partner.


SDL started new business units:

  • Data Analytics
  • Financial Services - Spice Money
  • Mobile Internet
  • Mobile Marketing
  • Enterprise Mobility


Launched B2B Travel & Tourism solution with the business name Spice Money.


Launched premium e-ticketing platform bdtickets.com in Bangladesh.


  • Invested in technology firm Creative Function Apps
  • Acquired stake in Anytime Learning Private Limited
  • Received PPI License[4] from RBI
  • Launched mobile wallet 'Spice Money' focusing on domestic remittances


  • Formed a joint venture with Adgyde Solutions for building analytics-based solutions
  • In principal approval from RBI to operate under Bharat Bill Payment System
  • Created IoT Solutions for smart homes and smart cities


  • Launched Aadhar enabled payment system services
  • Launched Bharat bill payment system services
  • Expanded businesses in Indonesia and Dubai


  • In Mid of 2018, Spice Money reached a gross transaction value of $1 billion[5]

Products and services[edit]

Spice Digital received a semi-closed pre-paid payment wallet license from the Reserve Bank of India (RBI) on 9 April 2015. The license is valid up to 30 June 2020.[6][7]

Acquisitions and subsidiaries[edit]

Spice Digital (Africa)[edit]

In early 2010, operations were started in Africa with headquarters in Nairobi, Kenya. In 2013, after massive expansion, the headquarters was shifted to Johannesburg, South Africa.

Vavia Technology[edit]

On September 5, 2014, Spice Digital acquired 26 per cent (3,514) equity shares in share capital of Bangalore-based startup Vavia Technologies.[8]

Spice Digital has since divested its entire equity stake of 26 percent in Vavia Technologies.[9]

Anytime Learning[edit]

In January 2015, Spice Digital acquired 38.53% stake in Anytime Learning Private Limited, the Noida-based online education provider. Consequently, Anytime Learning has become an Associate Company of Spice Digital.[10][11]

Spice Stellar Mobile Series[edit]

This is a series of mobiles launched by Spice Digital. As of February 2013 this series has five Android smartphones, including a tablet. They are Stellar Xtacy (known as mi-352), Stellar Craze (known as mi-335), Stellar Nhance (known as mi-435), Stellar Pad (known as mi-1010), Stellar Virtuoso (known as mi-495), and Stellar Pinnacle (known as mi-530).[12] Where Xtacy is a low-budget Android phone, the Craze, Nhance and Pad is mid-budget phones and tablet, and the Virtuoso and Pinnacle are high-end multimedia phones. Nhance is also placed in this category because of its features and price.[12]

On 4 July 2014, Spice launched its all-new Stellar 445 budget quad-core smartphone in India.[13]

Spice Mobile launched the new budget smartphone Stallar 405 in India.[14]

See also[edit]


  1. ^ Expansion
  2. ^ "VAS provider Cellbrum to double headcount". 27 July 2006 – via The Economic Times.
  3. ^ "Cellebrum goes for a major revamp".
  4. ^ "Spice Digital Gets Pre-Paid Wallet License From RBI - Networked India". 22 May 2015.
  5. ^ "Spice-Money-Transforms-Digital-Payments-Millions-Users".
  6. ^ https://rbi.org.in/scripts/PublicationsView.aspx?Id=12043
  7. ^ KJ, Shashidhar. "Spice Digital gets a wallet license from RBI - MediaNama". www.medianama.com.
  8. ^ http://articles.economictimes.indiatimes.com/2014-09-09/news/53730950_1_spice-mobility-spice-digital-26-stake
  9. ^ "Spice Mobility up 14% as subsidiary sells 26% stake in Vavia". Moneycontrol.
  10. ^ "Spice Mobility subsidiary acquires 38.53% stake in Anytime Learning". Moneycontrol.
  11. ^ Mukherjee, Riddhi. "Spice Digital picks up 38.5% stake in e-learning venture Anytime Learning - MediaNama". www.medianama.com.
  12. ^ a b http://www.spicestellar.com
  13. ^ http://www.abplive.in/gadget/2014/07/04/article356165.ece/Spice-launches-its-new-Stellar-445-budget-quad-core-smartphone-in-India#.U7awdPmSzTo
  14. ^ Spice Stallar 405 budget smartphone launched in India. tech4me.in