Spice Digital

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Spice Digital Limited
Industry Telecommunications
Founded Parwanoo, India (2000 (2000))
Founder Handful of employees from Spice Telecom led by Saket Agarwal
Headquarters NOIDA, India
Number of locations
Noida, Mumbai, Kolkata, Dehradun, Mohali
Key people
  • Saket Agarwal – Global CEO
  • Lokesh Gupta – COO International
  • Sunil Kapoor – CFO
  • Shehzad Azad – CBO
  • Jatinder Verma – CIO
  • Vineet Dhamija – COO – Sales and Distribution, Fintech Services
  • Vivek Vir Kapur – COO – Product and Operation, Fintech Services
  • Vikram Dheer – CHRO
  • Agrayh Singh -CMD
Products Aadhar Mini-ATM, SMS 139, Bharat bill payment, voice chat, GSP travel solutions
Services Mobile VAS, financial technology, GST Suvidha provider, telecom solutions, enterprise solutions, Internet of things
Number of employees
Website http://www.spicedigital.in/

Spice Digital Limited, previously known as Cellebrum Technologies, was founded in year 2000. The company provides Telco Solutions, Value Added Services (MVAS), enterprise solutions, financial technology, GST Suvidha Provider (GSP), and digital transformation products and services. Spice Digital is headquartered in Noida, India.


The company was incorporated in 2000 by Dr. M with a staff of 13. It invested Rs 100 crores, in July 2006, to soup up its technology and expand its product line. It set up a Rs 50 crore incubation fund for startup ventures.[1] The company doubled its employee strength in 2006 taking its headcount to 400.[2] It revamped its operations in 2007 to enhance its research and development capabilities.[3]



Company inception - servicing telecom operators in India.


SDL incorporated Spice VAS Africa (SVA) with a local managing partner.


SDL started new business units:

  • Data Analytics
  • Financial Services
  • Mobile Internet
  • Mobile Marketing
  • Enterprise Mobility


Launched B2B Travel & Tourism solution with the business name Spice Safar.


Launched premium e-ticketing platform bdtickets.com in Bangladesh.


  • Invested in technology firm Creative Function Apps
  • Acquired stake in Anytime Learning Private Limited
  • Received PPI License[4] from RBI
  • Launched mobile wallet 'Spice Money' focusing on domestic remittances


  • Formed a joint venture with Adgyde Solutions for building analytics-based solutions
  • In principal approval from RBI to operate under Bharat Bill Payment System
  • Created IoT Solutions for smart homes and smart cities


  • Launched Aadhar enabled payment system services
  • Launched Bharat bill payment system services
  • Expanded businesses in Indonesia and Dubai

Products and services[edit]

Spice Digital received a semi-closed pre-paid payment wallet license from the Reserve Bank of India (RBI) on 9 April 2015. The license is valid up to 30 June 2020.[5][6]

Acquisitions and subsidiaries[edit]

Spice Digital (Africa)[edit]

In early 2010, operations were started in Africa with headquarters in Nairobi, Kenya. In 2013, after massive expansion, the headquarters was shifted to Johannesburg, South Africa.

Vavia Technology[edit]

On September 5, 2014, Spice Digital acquired 26 per cent (3,514) equity shares in share capital of Bangalore-based startup Vavia Technologies.[7]

Spice Digital has since divested its entire equity stake of 26 percent in Vavia Technologies.[8]

Anytime Learning[edit]

In January 2015, Spice Digital acquired 38.53% stake in Anytime Learning Private Limited, the Noida-based online education provider. Consequently, Anytime Learning has become an Associate Company of Spice Digital.[9][10]

Spice Stellar Mobile Series[edit]

This is a series of mobiles launched by Spice Digital. As of February 2013 this series has five Android smartphones, including a tablet. They are Stellar Xtacy (known as mi-352), Stellar Craze (known as mi-335), Stellar Nhance (known as mi-435), Stellar Pad (known as mi-1010), Stellar Virtuoso (known as mi-495), and Stellar Pinnacle (known as mi-530).[11] Where Xtacy is a low-budget Android phone, the Craze, Nhance and Pad is mid-budget phones and tablet, and the Virtuoso and Pinnacle are high-end multimedia phones. Nhance is also placed in this category because of its features and price.[11]

On 4 July 2014, Spice launched its all-new Stellar 445 budget quad-core smartphone in India.[12]

Spice Mobile launched the new budget smartphone Stallar 405 in India.[13]

See also[edit]