Spicy Horse

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Spicy Horse
Industry Computer and video game industry
Founded 2007
Founder American McGee
Anthony Jacobson
Adam Lang
Headquarters Shanghai, China
Area served
Key people
American McGee
Ken Wong
R. J. Berg
Products Video games
Number of employees
Website www.spicyhorse.com

Spicy Horse (simplified Chinese: 麻辣马; traditional Chinese: 麻辣馬; pinyin: Má là mǎ) is a Shanghai-based independent video game developer started by American McGee, Anthony Jacobson, and Adam Lang in 2007.


The studio was established in 2007. It was called a studio "leading the way" in episodic games.[2][3] It is currently the largest independent Western developer in China. [4]

Spicy Horse employs more than 70[1] people at their studio in Zhabei District, Shanghai. The company's development process utilizes a "core team" methodology and 100% outsourced art asset production to conserve energy directed at the core competencies of game development. [5]


Their first title, American McGee's Grimm, was released on GameTap in July 2008 in an episodic form and ran through March 2009. It was built using Epic's Unreal Engine 3.[6]

Spicy Horse developed the sequel to American McGee's Alice for Electronic Arts, titled Alice: Madness Returns.[7] It is the first console game entirely designed and developed in China for export.[8]

Spicy Horse spawned a childcompany, Spicy Pony, for creating digital mobile media games for the iPhone.[9] Their first title, DexIQ was released in early December 2009. Their second was a Little Red Riding Hood adaption for the iPad called Akaneiro. Their next project was to be an adaptation of The Wizard of Oz, OZombie, financed by a Kickstarter campaign. The campaign was cancelled on July 14th, 2013 in order to focus on a series of Alice short films[10] and due to lack of support for the OZombie project.[11]

Title Year Platforms Developer Publisher Notes
American McGee's Grimm 2008 Windows Spicy Horse GameTap Episodic McGee takes on various Grimm tales.
DexIQ 2009 iPad, iPhone, iPod Spicy Pony Puzzle game
American McGee Presents Akaneiro 2010 iPad Spicy Pony Little Red Riding Hood in Japan
American McGee's Crooked House 2010 iPad, iPhone, iPod Spicy Pony Puzzle game
Alice: Madness Returns 2011 PlayStation 3, Xbox 360, Windows Spicy Horse Electronic Arts Sequel to American McGee's Alice
BigHead Bash 2012 TBA Spicy Horse TBA Side scrolling/battle multiplayer. (Unreleased)
Crazy Fairies 2012 Mobile, Facebook Spicy Horse TBA Currently in the Closed Beta Stage. (Unreleased)
Akaneiro: Demon Hunters 2013 Browsers, Tegra-powered tablets Spicy Horse Spicy Horse A Japanese/McGee take on Little Red Riding Hood.


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