|Industry||Computer and video game industry|
R. J. Berg
Number of employees
Spicy Horse (simplified Chinese: 麻辣马; traditional Chinese: 麻辣馬; pinyin: Má là mǎ) was a Shanghai-based independent video game developer started by American McGee, Anthony Jacobson, and Adam Lang in 2007. It was announced on July 23, 2016 that the company is closing its doors to focus on smaller indie development.
Spicy Horse employed more than 70 people at their studio in Zhabei District, Shanghai. The company's development process utilizeed a "core team" methodology and 100% outsourced art asset production to conserve energy directed at the core competencies of game development.
Following rumors regarding the studio's closure, on March 29, 2016 McGee acknowledged that there had been some layoffs but they will continue to operate and will look to move away from F2P mobile games in the future.
Spicy Horse spawned a childcompany, Spicy Pony, for creating digital mobile media games for the iPhone. Their first title, DexIQ was released in early December 2009. Their second was a Little Red Riding Hood adaption for the iPad called Akaneiro. Their next project was to be an adaptation of The Wizard of Oz, OZombie, financed by a Kickstarter campaign. The campaign was cancelled on July 14, 2013 in order to focus on a series of Alice short films and due to lack of support for the OZombie project.
|American McGee's Grimm||2008||Windows||Spicy Horse||GameTap||Episodic McGee takes on various Grimm tales.|
|DexIQ||2009||iPad, iPhone, iPod||Spicy Pony||Puzzle game|
|American McGee Presents Akaneiro||2010||iPad||Spicy Pony||Little Red Riding Hood in Japan|
|American McGee's Crooked House||2010||iPad, iPhone, iPod||Spicy Pony||Puzzle game|
|Alice: Madness Returns||2011||PlayStation 3, Xbox 360, Windows||Spicy Horse||Electronic Arts||Sequel to American McGee's Alice|
|BigHead Bash||2012||TBA||Spicy Horse||TBA||Side scrolling/battle multiplayer. (Unreleased)|
|Crazy Fairies||2012||Mobile, Facebook||Spicy Horse||TBA||Currently in the Closed Beta Stage. (Unreleased)|
|Akaneiro: Demon Hunters||2013||Browsers, Tegra-powered tablets||Spicy Horse||Spicy Horse||A Japanese/McGee take on Little Red Riding Hood.|
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- "Spicy Horse using Unreal 3 Engine".
- "EA and Spicy Horse Return to Wonderland for All-New Alice Title". ea.com. 2009-02-19. Retrieved 2009-02-20.
- "Asia Pacific Arts: American video game developer Spicy Horse taps into Chinese market". usc.edu. Retrieved 30 March 2016.
- "Spicy Horse spins Spicy Pony".
- "Alice: Otherlands". Kickstarter. Retrieved 30 March 2016.
- "Oz Action Adventure (Canceled)". Kickstarter. Retrieved 30 March 2016.