Spiegel Online

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Spiegel Online
Type of site
Online Magazine
Available inGerman, English
Successor(s)Der Spiegel
OwnerSpiegel Online GmbH & Co. KG
Alexa rankNegative increase 756 (September 2019)[1]
Launched25 October 1994; 25 years ago (1994-10-25)

Spiegel Online (SPON) was one of the most widely read German-language news websites.[2][3] It was founded in 1994[4][5] as the online offshoot of the German news magazine, Der Spiegel, with a staff of journalists working independently of the magazine. Today, Spiegel Online is the most frequently quoted online media product in Germany.[6] Spiegel Online International, a section featuring articles translated into English, was launched in autumn 2004.[7]

In 2019 its editorial office was merged with the one of the printed Spiegel and in 2020, the website was renamed accordingly.[8][9]

Company and editorial staff[edit]

Spiegel Online is run by SPIEGEL ONLINE GmbH & Co. KG, itself a wholly owned subsidiary of SPIEGEL-Verlag. The editorial offices of Spiegel Online and Der Spiegel print magazine are separate operations, each with their own offices, authors, and content. Spiegel Online has a record of profitability.[10] Regular staff includes 150 people in the Hamburg headquarters,[11] complemented by freelancers, and domestic and international news bureaus. In the German capital, Berlin, 15 correspondents cover the German federal government, political parties, corporations and artists. The Munich and Düsseldorf offices have one correspondent each. There are journalists based in Washington, D.C., New York, London, Moscow, New Delhi and Istanbul. The online news staff also receives support from Der Spiegel magazine's network of correspondents in Germany and abroad. The site also uses content from news agencies such as AFP, AP, dpa and Reuters.

Wolfgang Büchner was editor in chief of Spiegel and Spiegel Online from September 2013 to December 2014. Büchner's former deputies, Florian Harms and Barbara Hans, headed Spiegel Online after Büchner left the company. On 13 January 2015, Harms was appointed sole editor in chief.[12] After Florian Harms had to leave the company on 6 December 2016 Barbara Hans was promoted to editor in chief.[13]

Online journalism pioneer[edit]

Spiegel Online first went up on 25 October 1994,[14] making it the first online presence of an established news magazine, one day before the Time site. SPON started as a service on CompuServe.[15] The web domain was established one year later. SPON's content initially consisted of hand-picked articles from the print magazine. As early as 1995, however, original content first appeared in a section called "Scanner," which was only available online. In the following year, Spiegel Online was relaunched and commenced featuring breaking news as well.[16]


In 2017 "Spiegel Online" was among the ten most cited sources in the German Wikipedia.[17] Currently it is included in the top 30 most visited websites in Germany.[18]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 23 September 2019.
  2. ^ IVW: Online-Nutzungsdaten IVW-geprüfter Online-Angebote
  3. ^ IVW: Monatsauswertung April 2014
  4. ^ Schäffner, Christina (2005). "Bringing a German Voice to English-speaking Readers: Spiegel International". Language and Intercultural Communication. 5 (2): 154–167. doi:10.1080/14708470508668891.
  5. ^ Anne Penketh; Philip Oltermann; Stephen Burgen (12 June 2014). "European newspapers search for ways to survive digital revolution". The Guardian. Paris, Berlin, Barcelona. Retrieved 7 January 2015.
  6. ^ PMG-Pressemonitor: Meistzitierte nationale Medien (Top 30) Archived 17 January 2014 at the Library of Congress Web Archives
  7. ^ Greenslade, Roy (15 August 2006). "Der Spiegel's English site seeks young recruits". The Guardian. ISSN 0261-3077. Retrieved 31 January 2019.
  8. ^
  9. ^
  10. ^ medienMITTWEIDA: „SPIEGEL ONLINE ist das Maß aller Dinge“, 10 May 2007. The article reports figures for 2006, when Spiegel Online’s turnover amounted to €15 million, yielding €2 million in earnings.
  11. ^ Spiegel-Gruppe: Spiegel Online
  12. ^ Florian Harms ist neuer Chefredakteur von SPIEGEL ONLINE. Pressemitteilung der Spiegel-Gruppe.
  13. ^ "Überraschend Chefredakteurin von "Spiegel Online"". (in German). Retrieved 4 July 2019.
  14. ^ "Bereits am 25. Oktober 1994 konnte man auch den SPIEGEL im Internet finden". Retrieved 31 July 2011.
  15. ^ Bönisch, Julia. Meinungsführer oder Populärmedium? Das journalistische Profil von Spiegel Online. Berlin: Lit Verlag, 2006.
  16. ^ Spiegel Online: "Aussehen von Spiegel Online 1996" Spiegel
  17. ^ Lewoniewski, Włodzimierz; Węcel, Krzysztof; Abramowicz, Witold (23 September 2017). "Analysis of References Across Wikipedia Languages". Communications in Computer and Information Science. 756: 561–573. doi:10.1007/978-3-319-67642-5_47. Retrieved 23 September 2019.
  18. ^ Top sites in Germany - Alexa Rank

External links[edit]