Spiegel Online

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Spiegel Online
Web address
Commercial? Yes
Type of site
Online Magazine
Registration Optional
Available in German, English
Owner Spiegel Online GmbH
Launched 25 October 1994; 20 years ago (1994-10-25)
Alexa rank
positive decrease 186 (April 2014)[1]

Spiegel Online (SPON) is the online sibling of Germany's print weekly Der Spiegel. It was launched in 1994[2][3] and is one of the most visited German language news websites.[4] Spiegel Online International, an English section featuring articles translated into English, was launched in autumn 2004.[5]

Company and editorial staff[edit]

Spiegel Online is run by Spiegel Online GmbH. Like Manager magazine and Quality Channel, this corporation is part of SPIEGELnet GmbH, which is a sister company of the publishing house. The editorial offices of Spiegel Online and Der Spiegel print magazine are separate operations, each with their own location, authors, and content, though a few articles continue to be shared in both media. Spiegel Online has a track record of profitability.[6] Regular staff includes some eighty people in the Hamburg headquarters,[7] complemented by freelancers, SPON's Berlin office, and bureaus in other German cities and abroad. The site also uses content from news agencies such as AFP, AP, dpa and Reuters.

Rüdiger Ditz has been serving as chief editor since 2008, first with co-chief Wolfgang Büchner, then as the sole person at the helm from 2009 to 2013. Mathias Müller von Blumencron also served as editor until April 2013 when he was dismissed.[8]

Online journalism pioneer[edit]

Spiegel Online first went up on 25 October 1994,[9] making it the first online presence of an established news magazine, one day before the Time site. SPON started as a service on CompuServe.[10] The web domain was established one year later. SPON's content initially consisted of hand-picked articles from the print magazine. As early as 1995, however, original content first appeared in a section called "Scanner," which was only available online. In the following year, Spiegel Online was relaunched and commenced featuring breaking news as well.[11]

See also[edit]


  1. ^ " Site Info". Alexa Internet. Retrieved 1 April 2014. 
  2. ^ Schäffner, Christina (2005). "Bringing a German Voice to English-speaking Readers: Spiegel International". Language and Intercultural Communication 5 (2): 154–167. doi:10.1080/14708470508668891. Retrieved 4 October 2013. 
  3. ^ Anne Penketh; Philip Oltermann; Stephen Burgen (12 June 2014). "European newspapers search for ways to survive digital revolution". The Guardian (Paris, Berlin, Barcelona). Retrieved 7 January 2015. 
  4. ^ IVW: online usage data of IVW-certified websites
  5. ^ Der Spiegel's English site seeks young recruits, The Guardian, 15 August 2006
  6. ^ medienMITTWEIDA: „SPIEGEL ONLINE ist das Maß aller Dinge“, 10 May 2007. The article reports figures for 2006, when Spiegel Online’s turnover amounted to €15 million, yielding €2 million in earnings.
  7. ^ Spiegel-Gruppe: Spiegel Online
  8. ^ Eric Pfanner (29 April 2013). "As One German Weekly Falters, Another Celebrates Big Gains". The New York Times (Serraval). Retrieved 1 November 2014. 
  9. ^ "Bereits am 25. Oktober 1994 konnte man auch den SPIEGEL im Internet finden". Retrieved 31 July 2011. 
  10. ^ Bönisch, Julia. Meinungsführer oder Populärmedium? Das journalistische Profil von Spiegel Online. Berlin: Lit Verlag, 2006.
  11. ^ Spiegel Online: "Aussehen von Spiegel Online 1996" Spiegel

External links[edit]