The SPIKES logo
|First issue||July 2008|
The aim is to raise awareness of the sport and recognition of the athletes by encouraging discussion through challenging features and profiles. Although funded directly by the IAAF, the editorial staff has a free rein with the content – which typically combines serious debate with more light-hearted features and pop cultural references. Giles Richards of The Observer praised the magazine for its interviews and biographical features: "It's a lot easier to care about a sport if you care about the people involved".
The website complements the magazine and includes different features, videos of world records, descriptions of the main disciplines within the sport and profiles of the heroes of the sport.
- "SPIKES magazine launched in UK". International Sports Press Association. July 4, 2008.
- Richards, Giles (2010-08-21). Review: Spikes magazine breathes new life into athletics. The Observer. Retrieved on 2010-08-21.