The album was released approximately two years after her previous work, Love Life 2, and it is her first album after her departure from the Avex major label. It was produced by musicians of Advanced Alternative Media Inc., making this the first album in which Hitomi works exclusively with Western songwriters, composers, and producers.
No singles were released for promoting the album, although two songs were made available to the public prior to its release. The song "Love Me, Love Body" was used as the official theme song to Coca-Cola Japan's healthy drink for women "Love Body", and was digitally released on July 28, 2010. "Song For You" was the other song previously released. It was included in Hitomi's single "Umarete Kurete Arigatō", which was her last single released under the Avex label. The last songs that Hitomi published under the Avex major label, "Umarete Kurete Arigatō" and "Smile World" -the two A-side songs of her last major single-, along with the thems songs of the NHK anime TV series Hanakappa, "Special" and "Guru Maze Yeah", were not included in the album.
""Rollin' wit da Homies" is a duet of Hitomi and Weezer vocalist Rivers Cuomo, making this song the first collabotation of Hitomi and another artist included in some of her studio albums. The album did not have any physical single to promote it, and peaked at nº 125 on its first week in the Oricon charts. First pressings of the album sold at Tower Records included a limited edition poster.