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Splunk Inc.
Public company
Founded 2003
Founders Michael Baum, Rob Das and Erik Swan
Headquarters San Francisco, California, United States
Key people
  • Michael Baum (founding CEO)
  • Rob Das (co founder)
  • Erik Swan (co founder)
  • Doug Merritt (CEO and President)
Products Splunk Enterprise, Splunk LIght, Splunk Cloud, Hunk
Revenue US$668.4 Million (2015)
Number of employees
1700 (2015)
Website www.splunk.com

Splunk is an American multinational corporation based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface.[1]

Splunk (the product) captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.[2][3]

Splunk has a mission of making machine data accessible across an organization by identifying data patterns,[4] providing metrics, diagnosing problems and providing intelligence for business operations. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics.[1] As of early 2016, Splunk has over 10,000 customers worldwide.[5]

Splunk is based in San Francisco, with regional operations across Europe, the Middle East, Africa and Asia, and has over 1700 employees.


Michael Baum, Rob Das and Erik Swan co-founded Splunk Inc in 2003.[6] Venture firms August Capital, Seven Rosen, Ignition Partners and JK&B Capital backed the company.

By 2007 Splunk had raised 40 million USD;[7] it became profitable in 2009.[8] In 2012 Splunk had its initial public offering, trading under NASDAQ symbol SPLK.[9]

In September 2013 the company acquired Bugsense, a mobile-device data-analytics company.[10] Bugsense provides "a mobile analytics platform used by developers to improve app performance and improve quality". It supplied a "software developer kit" to give developers access to data analytics from mobile devices that it managed from its scalable cloud platform.[11] The acquisition amount was undisclosed.

In July 2015 Splunk acquired Caspida, a cybersecurity startup, for $190 million.[12]

In October 2015 Splunk sealed a "cybersecurity alliance" with U.S. government security contractor Booz Allen Hamilton Inc. to offer combined cyberthreat detection and intelligence-analysis technology.[13]


Splunk's core offering, Splunk Enterprise, collects and analyzes high volumes of machine-generated data. It uses a standard API to connect directly to applications and devices.[14] It was developed in response to the demand for comprehensible and actionable data reporting for executives outside a company's IT department.[15][16]

In 2011, Splunk released Splunk Storm, a cloud-based version of the core Splunk product. Splunk Storm offers a turnkey, managed and hosted service for machine data.[17] In 2013, Splunk announced that Splunk Storm would become a completely free service and expanded its cloud offering with Splunk Cloud.[18]

In 2013, Splunk announced a product called Hunk: Splunk Analytics for Hadoop, which supports accessing, searching, and reporting on external data sets located in Hadoop from a Splunk interface.[19]

In 2015, Splunk announced a Light version of the core Splunk product, aimed at smaller IT-environments and mid-sized enterprises.[20]

In 2016, Google announced its cloud platform will integrate with Splunk to expand in areas like IT ops, security and compliance.[21]



Splunkbase is a community hosted by Splunk where users can go to find apps and add-ons for Splunk which can improve the functionality and usefulness of Splunk, as well as provide a quick and easy interface for specific use-cases and/or vendor products. Examples of these applications are:

  • Splunk Add-On for Microsoft Windows
  • CIS Critical Security Controls
  • Cisco Security Suite
  • Gigamon Visability App for Splunk

Splunk apps and add-ons can be developed by anyone, including Splunk themselves.[22]


Splunk was designed for use in information technology operations; it is also used in other ways.[23]

IT operations[edit]

Web analytics[edit]

Predictive analytics[edit]

Internet of Things[edit]

Computer security[edit]

Regulatory compliance[edit]

See also[edit]


  1. ^ a b "How Splunk Is Riding IT Search Toward an IPO — Tech News and Analysis". Gigaom.com. 2010-12-17. Retrieved 2013-04-22. 
  2. ^ Start-Ups Aim to Help Tame Corporate Data, Pui-Wing Tam, Wall Street Journal, September 08, 2009
  3. ^ Woods, Dan (2011-01-06). "Business Intelligence and the Data Center". citoresearch.com. Archived from the original on 2012-03-20. 
  4. ^ Central, CIO (2010-12-15). "How CIOs Should Be Helping Marketers". Forbes. 
  5. ^ "Splunk Inc. Announces Fiscal Third Quarter 2016 Financial Results". Splunk. 2015-11-19. Retrieved 2016-03-08. 
  6. ^ Data Center Search Party: ComputerWorld
  7. ^ Splunk search engine raises $25 million, IT PRO 12 Sep 2007
  8. ^ "IT search company Splunk reaches profitability". VentureBeat. Retrieved 2013-04-22. 
  9. ^ Rusli, Evelyn (2012-04-19). "Splunk Soars as Investors Embrace Data Boom". The New York Times. Retrieved 2016-03-08. 
  10. ^ "Splunk Announces Agreement to Acquire BugSense". Splunk. Retrieved 2013-09-16. 
  11. ^ "Splunk Acquires Bugsense". TechCrunch. 
  12. ^ "Splunk acquires cybersecurity startup Caspida for $190M". Venturebeat. 
  13. ^ "Angela Messer: Booz Allen-Splunk Cyber Alliance Blends Data, Experience". GovCon. 
  14. ^ Olavsrud, Thor (23 September 2015). "Splunk updates platform, adds monitoring and analytics services". CIO. Retrieved 24 March 2016. 
  15. ^ Franklin Jr., Curtis (16 October 2015). "SAP, Splunk Dashboards Aim To Satisfy Data Hunger". InformationWeek. Retrieved 24 March 2016. 
  16. ^ Darrow, Barb (13 January 2012). "Splunk IPO explained and why it matters". GigaOM. Retrieved 24 March 2016. 
  17. ^ "Splunk Storm brings log management to the cloud". InfoWorld. 2012-08-28. 
  18. ^ "Splunk Announces General Availability of Splunk Cloud". Wall Street Journal Marketwatch. 2013-10-01. 
  19. ^ "Splunk Spawns Hunk Hadoop Tool". Information Week. 2013-06-18. 
  20. ^ "Splunk announces lower cost light version of its log analyticsl". Infoworld. 2015-03-10. 
  21. ^ Lunden, Ingrid. "Google ramps up hybrid cloud security strategy with Splunk, BMC and Tenable partnerships". TechCrunch. Retrieved 2016-03-23. 
  22. ^ Splunk. "Splunk Enterprise Admin Manual". Splunk. Retrieved 2016-07-03. 
  23. ^ "Splunk CEO: Unintended use cases important to machine data business". Computer Weekly. 2013-04-30. 
  24. ^ "Sony uses Splunk for application availability". 2015-08-11. 
  25. ^ "Carriers call up mobile data". Financial Times. 2013-03-18. 
  26. ^ "Splunk Enterprise Helps Ceryx Achieve ROI of 200 percent". Information Technology. 2013-01-17. 
  27. ^ "SDenver Water Uses Big Data to Improve Efficiency". Government Technology Magazine. 2013-10-04. 
  28. ^ "Big data drives high performance for Cars.com". Information World. 2013-10-24. 
  29. ^ "Big data drives high performance for Cars.com". Fierce CIO. 2012-10-24. 
  30. ^ "Security tool delivers surprise insights to Domino's Pizza". Network World. 2012-12-02. 
  31. ^ "NPR Deploys Splunk for Web Analytics". CIO Magazine. 2011-03-24. 
  32. ^ Taylor, Tom (2016-01-20). "OK Computer: How computers will—and won't—change the NFL". Sports Illustrated. Retrieved 2016-03-15. 
  33. ^ "Erecting Operational Intelligence Using Machine Data". Datanami. 2013-04-09. 
  34. ^ "Eglin Air Force Base Deploys Sensors to Save Energy". Energy Manager Today. 2013-05-06. 
  35. ^ a b c "Our connected future: what to expect when elevators and toys start phoning home". GigaOM. 2013-05-10. 
  36. ^ "Can Big Dats Help Universities Tackle Security BYOD?". CIO Magazine. 2012-07-31. 
  37. ^ "Can automated security put agencies a step ahead of the hackers?". GCN. 2013-06-14. 
  38. ^ "Barclays tackles complex regulatory environment with Splunk". Computerworld UK. 2013-04-18. 
  39. ^ "'Without Splunk we might be taken out of the market,' says Barclays". Computing Magazine UK. 2013-04-19. 
  40. ^ Shah, Sooraj (2014-10-07). "Credit Suisse saves £500k a month using Splunk, with Oracle database set to be decommissioned". Computing (magazine). Retrieved 2016-04-03. (subscription required (help)). 
  41. ^ "Monster Chooses Splunk For Big Data Security". Information Week Healthcare. 2012-11-14. 
  42. ^ "Sportsbet reduces pain of PCI compliance". CIO Magazine. 2013-05-09. 

External links[edit]