Sports Illustrated for Women

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Sports Illustrated for Women
Sports Illustrated for Women (magazine) Spring 1999 cover.jpg
Spring 1999 cover with Seimone Augustus
Year founded1999
Final issueNovember 2002
CompanyTime, Inc.

Sports Illustrated Women (previously called Sports Illustrated for Women) and also known as SI Women, was a bimonthly sports magazine covering (according to its statement of purpose) "the sports that women play and what they want to follow, from basketball to tennis, soccer to volleyball, field hockey to ice hockey and figure skating and more. It featured real athletes, told their real stories and gave the real scoop on women's sports. Sports Illustrated for Women was published by Time Inc."[1] It ran for 20 issues, between March 2000 and November 2002, targeting an audience of women, 18–34 years old, with "a passion for sports".[2]


Sports Illustrated for Women, renamed Sports Illustrated Women (SI Women) in 2001, launched under the leadership of Cleary Simpson, Group Publisher and Sandy Bailey, Editor in Chief. SI Women initially ran test publications as Sports Illustrated Women/Sport, in 1997.[3] The test magazine was published in two issues, followed by four special issues in 1999, under the title Sports Illustrated Women. The March 2000 launch of the ongoing product, slated for six issues per year, included a website, Circulation base rate was estimated[by whom?] at 300,000. By 2002 it had reached 400,000.[citation needed] Its newsstand price was $3.50. Publishers Information Bureau statistics showed that SI Women's ad pages jumped 26.51 percent from 2000 to 2001 and its revenues increased 73.28 percent, from $5,499,509 to $9,529,281.[4]

The magazine went through a makeover and name change (to SI Women) in September 2001, after Susan Casey, former Editor of Outside, took over from Sandy Bailey, as Editor in Chief. Research showed that, "women are more interested in sports as participants than fans, unlike men."[4] That year, the magazine expanded, planning 10 issues per year and revamping its content to, "a wider range of activities pursued by today's modern, active women," including participatory sports with sections on training and adventure travel.[1] In 2002, SI Women received a nomination for General Excellence from the National Magazine Awards.

Last issue[edit]

On 14 October 2002, SI Women announced that December 2002 would be its last issue.[3] President Ann S. Moore cited the downturn in the ad economy, stating, "SI Women needed a significant investment to reach its potential", and, "The investment climate was simply not on our side."[5]


Sports Illustrated swimsuit edition was created with the intentions of celebrating women and exposing their beauty, however it has caused uproar within the media lately. In a study done by the Department of Sociology at the University of Louisville, it was found that out of the 716 regular Sports Illustrated magazines published between 2000 and 2011, only 35 of the covers featured female athletes.[6] These surprising numbers have gotten increasingly worse considering between 1954 and 1965 women were given about 12.6% of cover images, according to the study.

According to Walter Bingham, SI writer and editor, many people want to do away with the swimsuit edition but it is their biggest money maker so they never could.[7] About the evolution of the magazine, "the suits got skimpier and skimpier, the models' attributes bigger and bigger," Bingham wrote in 2010 in the Cape Cod Times.[8]


  1. ^ a b "Sports Illustrated For Women Names Top 20 Colleges for Women Athletes in the Fall Issue". Time Warner (Press release). 24 August 1999. Retrieved 4 August 2019.
  2. ^ "Sports Illustrated for Women Increases Circulation Rate Base and Frequency". Time Warner (Press release). 14 November 2000. Retrieved 4 August 2019.
  3. ^ a b Hardin, Marie; Lynn, Susan; Walsdorf, Kristie (July 2005). "Challenge and Conformity on 'Contested Terrain': Images of Women in Four Women's Sport/Fitness Magazines". Sex Roles. 53 (1–2): 105–117. doi:10.1007/s11199-005-4285-6.
  4. ^ a b "Sports Illustrated Women gets ax". Media Life. 17 October 2002. Archived from the original on 20 October 2002. Retrieved 4 August 2019.
  5. ^ Schneider, Lisa (15 February 2002). "Looking for gold in Salt Lake City". Media Life. Archived from the original on 11 March 2002. Retrieved 4 August 2019.
  6. ^ Madeleine Davies (10 May 2013). "Sports Illustrated Loves Models. Female Athletes? Not So Much". Jezebel. Retrieved 4 August 2019.
  7. ^ Jones, Abigail (25 October 2013). "Why the 'Sports Illustrated' Swimsuit Issue Still Matters". Newsweek. Retrieved 4 August 2019.
  8. ^ Bingham, Walter (13 February 2010). "Bingham: A history of SI's swimsuit issue". Cape Cod Times. Hyannis, Massachusetts. Retrieved 4 August 2019.