This article is about a role in a broadcasting organisation. For the management role in a cycling team, see Directeur sportif.
A sports director is an individual at a television or radio station who is in charge of the sports department. In local news, the sports director is typically the station's primary sportscaster, and often anchors the primetime newscasts on weekdays. They are in charge of sports programming and production that airs. A sports director usually has the liberty to hire and fire the other members of his department, including their field reporters, weekend anchors, and photographers.
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