Sprinkle Spangles

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Sprinkle Spangles box art

Sprinkle Spangles was a short-lived breakfast cereal by General Mills. It was introduced in the early 90s, alongside Hidden Treasures. The cereal was of star-shaped pieces covered with multi-colored sprinkles. The commercials claimed that they "Spangled every angle with sprinkles." Sprinkle Spangles were no longer available in 1998.


The Sprinkle Spangles mascot was the Sprinkle Genie (voiced by Dom DeLuise). He would often appear in front of children who wished they had sprinkles for breakfast. The Sprinkle Genie's own catchphrase was: "You wish it, I dish it!" The mascot was dropped before the cereal was retired.


  • "You wish it, I dish it!"
  • "Spangled from every angle with sprinkles." (longest-used slogan)
  • "It's every kid's wish come true."

Similar Cereals[edit]

Some say that the General Mills Sprinkled Cookie Crisp Cereal (Released in 2009) tastes very similar to the retired Sprinkle Spangles cereal.

However, in 2014, Quaker Oats released Sprinkled Donut Crunch, under the Cap'n Crunch line of cereals. This cereal is nearly identical to the original Sprinkle Spangles, except the cereal bits are large circular "donuts" instead of stars.

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