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Sprinklr, Inc.
Private company
FoundedSeptember 2009
New York, New York
Key people
Ragy Thomas, CEO & Founder
Number of employees

Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.

Corporate history[edit]

Sprinklr was founded in 2009. Originally self-funded by CEO and founder Ragy Thomas, the company has raised more than $239 million in financing from Battery Ventures, Intel Capital, and Iconiq Capital and was valued at over $1.8 billion as of 2015.[2]

Sprinklr grew organically to more than 200 employees and hundreds of customers [3] before beginning to make acquisitions in 2014.

  • In March 2014, Sprinklr acquired Dachis Group[4] adding abilities for employee advocacy, competitive intelligence, social business consulting services, and content optimization. As part of the acquisition, Jeffrey Dachis, co-founder of the world's largest digital agency Razorfish, joined Sprinklr as Chief Evangelist.
  • In August 2014, Sprinklr acquired TBG Digital [5] to augment its paid social advertising capability. TBG Digital was a pioneer in the social advertising space and at the time of acquisition oversaw more than $100 million in annual paid advertising for its clients.
  • In September 2014, Sprinklr acquired Branderati [6] adding a comprehensive advocacy suite to its capabilities.

As of mid 2016, Sprinklr has more than 1100 employees and 1000 customers.[1]

As of mid 2017, Sprinklr has offices in 15 countries, located across North & South America, Europe and Asia-Pacific.In October 2017, Sprinklr added eight new products integrated with its Experience Cloud to create a simpler and faster unified platform.[7]

Software and services[edit]

Sprinklr provides a complete social software platform that helps enterprises manage consumer experience at every interaction. The platform provides end-to-end social functionality spanning paid media, owned media, and earned media for large enterprise clients.

The product was awarded the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership[8] by Frost & Sullivan.

Certifications and Partners[edit]


In May 2014, Sprinklr launched its Partner program with three types of partners:[9]



Sprinklr is widely seen as a candidate for a successful IPO and has been covered in the Wall Street Journal as such.[11]

Its product has been lauded by Forrester Research, Frost & Sullivan, and Altimeter Research for its capabilities.

In competitive reviews conducted by Forrester Research, Sprinklr ranked a "Leader" in its 2014 Listening Wave,[12] was the top performer on strategy and capability in its 2013 Social Relationship Platform Wave,[13] and "Strong Performer" in its 2014 Compliance wave.[14] The product was the only competitor in the space highly ranked in all 3 reports categories.

In similar competitive reviews conducted by Frost & Sullivan Sprinklr was awarded the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership[15] by Frost & Sullivan. “The Sprinklr platform is designed to support customers’ entire cycle of growth, from social listening and engagement to a fully collaborative social business environment,” said Frost & Sullivan Industry Analyst Sandy Borthick. “Sprinklr enables customized metrics and performance management of social flows between the enterprise and its customers.”


  1. ^ a b Chapman, Lizette, Sprinklr Acquires Branderati as Social Media Tools Consolidate, Wall Street Journal
  2. ^ Griffith, Erin, Sprinklr raises $46 million in 'unicorn' valuation, Fortune
  3. ^ Ludwig, Sean, Meet Sprinklr, the biggest social media management biz you’ve never heard of, VentureBeat
  4. ^ Sloane, Garett, Sprinklr Buys Dachis Group to Boost Social Marketing Services, AdWeek
  5. ^ Edwards, Jim, Sprinklr Acquired TBG Digital Ahead of its IPO, Business Insider
  6. ^ Fidelman, Mark, Why Sprinklr is Pouring Money into the Influencer and Advocacy Space, Forbes
  7. ^ "Sprinklr simplifies UX with new products | News". Research Live. Retrieved 2017-10-18.
  8. ^ Frost & Sullivan Recognizes Award Recipients at 2014 Growth, Innovation & Leadership Awards Gala, Frost & Sullivan
  9. ^ Wilmington Services Firm, Trellist, Selected for Global Social Business Partner Program, Dover Post
  10. ^ a b "Sprinklr Certifications". Retrieved 23 October 2014.
  11. ^ Chernova, Yuliya, More Big Venture-Backed Companies Shun IPOs, For Now, Wall Street Journal
  12. ^ Smith, Allison, Findings And Lessons From The Forrester Wave™: Enterprise Listening Platforms, Q1 2014, Forrester Research
  13. ^ Elliott, Nate, The Forrester Wave™: Social Relationship Platforms, Q2 2013, Forrester Research
  14. ^ Hayes, Nick, The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014, Forrester Research
  15. ^ Frost & Sullivan Recognizes Award Recipients at 2014 Growth, Innovation & Leadership Awards Gala, Frost & Sullivan

External links[edit]