Squire Fridell

From Wikipedia, the free encyclopedia
Squire Fridell
Squire Fridell.jpg
Fridell in 1977
Born (1943-02-09) February 9, 1943 (age 79)
EducationUniversity of the Pacific
  • Actor
  • author
  • winemaker
Years active1968–1996
Suzy McDermaid
(m. 1977)

Squire Fridell (born February 9, 1943) is an American retired actor, author, and winemaker who appeared in over three thousand television commercials; he also appeared as Ronald McDonald in McDonald's commercials from 1985 to 1991.[1]

Early life[edit]

Fridell was born in Oakland, California. He attended the University of the Pacific where he was a member of Phi Sigma Kappa fraternity.[2]


Fridell began his acting career on stage in South Carolina in 1968.[1] In 1974 he was an acting teacher at El Rancho High School in Pico Rivera, California.

From 1978 to 2012, he was a spokesman in the American TV ads for the Toyota Motor Corporation.[1] Fridell became the official Ronald McDonald clown character in 1985, after King Moody retired from the role.[1] He portrayed the character in the McDonald's Corporation television commercials and for the chain fast-food restaurants for six years until 1991. Besides the commercials, he also portrayed the character in the 1988 film Mac and Me and provided the voice of the character in the 1989 DiC animated film The Adventures of Ronald McDonald: McTreasure Island.[1][3] From the 1970s until the mid-1990s, Fridell also had supporting character roles in a number of popular TV series, such as M*A*S*H, Newhart, Ironside and Adam-12.

In 1980, Harmony Books published Fridell's book, Acting in Television Commercials for Fun and Profit,[4] subsequently re-released by Random House in 2005.

Fridell returned as himself in several Toyota commercials in 2010, responding to the image damage the company suffered due to a slow response to safety issues in 2009.

He is also the co-owner and operator of GlenLyon Vineyards.[1]


Fridell, Squire. Acting in Television Commercials for Fun and Profit, 4th Edition (2009). Penguin Random House.[5]

Personal life[edit]

Squire and Suzy (a professional dancer and dance teacher for many years) were married in 1977.[6] They have one daughter, Lexy,[6] who is pursuing an acting career in New York City.[7] The family currently resides in Glen Ellen (in the Sonoma Valley region of California) where they have operated the GlenLyon Vineyards and Winery since 1989.

His sister, Barbara, is married to former NFL player and coach Tom Flores.[8]



Year Title Role Notes
1982 Pink Motel George
1983 Imps* Newscaster
1986 Miracles Yates
1988 Mac and Me Ronald McDonald
1990 The Adventures of Ronald McDonald: McTreasure Island Ronald McDonald (voice) Direct-to-video
1995 Village of the Damned The Sheriff


Year Title Role Notes
1970 The Bold Ones: The New Doctors Dr. Jessup Episode: "This Day's Child"
Ironside 1st Attendant Episode: "Little Dog, Gone"
The Young Lawyers George Nudavik Episode: "Where's Aaron"
1970–1972 Adam-12 Palmer, Goldstone, Floyd Bannister 3 episodes
1972 The Strangers in 7A Pete Television film
The Heist Martin Galvin
1973 Police Story Mod I.A. Man Episode: "Man on a Rock"
1975 The Missing Are Deadly Reporter #2 Television film
1976 Holmes and Yoyo Albert Episode: "Funny Money"
1977 Rosetti and Ryan Frank Ryan 7 episodes
1978 Operation Petticoat Lt. Meadows Episode: "Tostin Times Two"
Human Feelings Phil Sawyer Television film
1979 Vega$ Paul Baker Episode: "The Eleventh Event"
The Ropes Bill Episode: "Days of Beer and Roise"
Eight is Enough Pete Burkus Episode: "Mary, He's Married"
1981 M*A*S*H Cpl. Alvin Rice Episode: "Identity Crisis"
1984 Mama's Family Frank Palmer Episode: "Supermarket"
Newhart Uniform Officer Episode: "Go, Grandma, Go"
For Love or Money Howard Television film
1985–1991 McDonald Land Ronald McDonald 45 episodes
1991 Midnight Caller Bryon Walsh Episode: "A Cry in the Night"
1992 Bay City Story Douglas Turner Television film

Video games[edit]

Year Title Role Notes
1996 Top Gun: Fire at Will Air Boss


  1. ^ a b c d e f "Bio Details (Squire)". GlenLyon Vineyards & Winery. Retrieved March 22, 2020.
  2. ^ "Class of 1965 50th Reunion Attendee List". pacificalumni.org. Retrieved 16 December 2022.
  3. ^ "Origins Of Ronald McDonald & McDonaldland". Beneath The Golden Arches (Archived). SimonsWebsite.co.uk. 2008. Archived from the original on 2012-02-25. Retrieved 9 July 2020.
  4. ^ "Squire Fridell Reveals How-to In Commercials". Anchorage Daily News. December 22, 1980. p. d-12.
  5. ^ "Squire Fridell". penguinrandomhouse.com. Penguin Random House. Retrieved 15 December 2022.
  6. ^ a b "Bio Details (Suzy)". GlenLyon Vineyards & Winery. Retrieved March 22, 2020.
  7. ^ "Bio Details (Lexy)". GlenLyon Vineyards & Winery. Retrieved March 22, 2020.
  8. ^ de la Rosa, Poch. "The Life And Career Of Tom Flores (Story)". profootballhistory.com. Retrieved 15 December 2022.

External links[edit]