Squire Fridell

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Squire Fridell
Rosetti Ryan 1977.JPG
Fridell (left) with Julie Cobb and Tony Roberts, 1977
Born (1943-02-09) February 9, 1943 (age 73)
Oakland, California, U.S.
Education University of the Pacific
Occupation Actor, Co-owner/operator (with wife), GlenLyon Vineyards in Sonoma Valley, CA
Years active 1965–present
Spouse(s) Suzy Fridell, (?-present)

Squire Fridell (born February 9, 1943) is an American actor, perhaps best known for his infectious enthusiasm displayed in over three thousand television commercials.

Since 1978, he has portrayed “The Toyotaman” in American TV ads for The Toyota Motor Corporation. From 1985 to 1990, he served as the official "Ronald McDonald" clown character in American television commercials for the McDonald's Corporation chain of fast-food restaurants, and even played the character in Mac and Me. From the 1970s until the mid-1990s, Fridell also had supporting character roles in a number of popular TV series, such as Rosetti and Ryan, M*A*S*H, Newhart, Ironside and Adam-12.

In 1980, Harmony Books published Fridell's book, Acting in Television Commercials for Fun and Profit,[1] subsequently re-released by Random House in 2005.

Fridell returned as himself in several Toyota commercials in 2010, responding to the image damage the company suffered due to a slow response to safety issues in 2009.

Fridell was born in Oakland, California. He attended the University of the Pacific where he was a member of Phi Sigma Kappa fraternity. He currently resides with his wife, Suzy, at Glen Ellen (in the Sonoma Valley region of that state) where they have operated the GlenLyon Vineyards and Winery since 1989. Squire and Suzy (a professional dancer and dance teacher for many years) have one daughter, Lexy, who is pursuing an acting career in New York City.


  1. ^ "Squire Fridell Reveals How-to In Commercials". Anchorage Daily News. December 22, 1980. p. d-12. 

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