|Traded as||KRX: 003620|
|Founded||4 March 1954|
|Headquarters||Pyeongtaek, Gyeonggi-do, South Korea|
|Worldwide (except North America)|
|Products||Automobiles and commercial vehicles|
|Revenue||₩2.874 trillion (2012)|
|₩-98.12 billion (2012)|
|₩-105.93 billion (2012)|
|Total assets||₩1.85 trillion (2012)|
|Total equity||₩800.66 billion (2012)|
Number of employees
|Parent||Mahindra & Mahindra Limited (70%)|
|Revised Romanization||Ssangyong Jadongcha|
SsangYong Motor Company (Korean: 쌍용자동차 주식회사; Ssangyong meaning "Double Dragons") is the fourth largest South Korean-based automobile manufacturer. It is a subsidiary of Indian multinational Mahindra & Mahindra.
A 70% share of SsangYong was acquired by Mahindra & Mahindra Limited in February 2011, after being named the preferred bidder in 2010 to acquire the bankruptcy-protected company. Mahindra's acquisition was approved by South Korea's Free Trade Commission.
Dong-A Motor (1954–1986)
SsangYong originally started out as two separate companies; Ha Dong-hwan Motor Workshop (established in 1954) and Dongbang Motor Co (established in 1962). In mid-1963, the two companies merged into Ha Dong-hwan Motor Co. (Hangul: 하동환자동차공업주식회사) In 1964, Hadonghwan Motor Company started building jeeps for the US Army as well as trucks and buses. Beginning in 1976, Hadonghwan produced a variety of special purpose vehicles. After changing its name to Dong-A Motor (Hangul: 동아자동차공업주식회사) in 1977 and taking control of Keohwa in 1984, it was taken over by SsangYong Business Group in 1986.
Keohwa, Ltd. (Hangul: 주식회사 거화; RR: Jusighoesa Geohwa) was a South Korean assembler of Jeeps under licence, mainly for export markets. Its predecessor was the Jeep assembly joint venture of Shinjin Motors and American Motor Corporation (AMC), established in 1974. It was spun off as an independent company in 1981, after AMC left the venture and retired the permission to use the Jeep trade mark. In 1983, Jeeps from Keohwa started to be named as "Korando". In 1984, Keohwa was acquired by the predecessor of Ssangyong Motor, Dong-A Motor.
SsangYong Motor (1986–present)
After Dong-A Motor was taken over by SsangYong Business Group, Dong-A Motor changed its name to SsangYong Motor in 1988. In 1987, it acquired United Kingdom-based specialty car maker Panther Westwinds.
In 1991, SsangYong started a technology partnership with Daimler-Benz. The deal was for SsangYong to develop an SUV with Mercedes-Benz technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming SUV market. This resulted in the Musso, which was sold first by Mercedes-Benz and later by SsangYong.
SsangYong further benefited from this alliance, long after Daimler-Benz stopped selling the Musso, producing a badge engineered version of the Mercedes-Benz MB100, the Istana and using Daimler designs in many other models, including the second-generation Korando (engine and transmission), the Rexton (transmission), the Chairman H (chassis and transmission) and the Kyron (transmission).
In 1997, Daewoo Motors, now Tata Daewoo, bought a controlling stake from the SsangYong Group, only to sell it off again in 2000, because the conglomerate ran into deep financial troubles. In late 2004, the Chinese automobile manufacturer SAIC took a 51% stake of SsangYong Motor Company.
|Wikinews has related news: South Korean police battle striking workers|
In January 2009, after recording a $75.42 million loss, the company was put into receivership. This may have been due to the global economic crisis and shrinking demand. On August 14, 2009, worker strikes finished at the SsangYong factory and production commenced again after 77 days of disruption. Company employees and analysts have also blamed SAIC for stealing technology related to hybrid vehicles from the company and failing to live up to its promise of continued investment. SAIC denied allegations of technology theft by the company's employees. However, SAIC was charged by the South Korean prosecutor's office for violating company regulations and the South Korean law when it ordered and carried out the transfer of SsangYong's proprietary technology developed with South Korean government funding over to SAIC researchers.
In 2010, Daewoo Motor Sales was dropped by General Motors. The long-time dealership partner then signed a deal with the SsangYong Motor Company to supply new vehicles to sell (specifically the Rodius, Chairman W and Chairman H), in return for the injection of ₩20,000,000,000 ($17.6 million) into the car maker still recovering from bankruptcy. The deal is non-exclusive, meaning SsangYong will also sell vehicles through private dealers.
In April 2010, the company released a statement citing interest of three to four local and foreign companies in acquiring SsangYong Motor Company, resulting in shares rising by 15%. The companies were later revealed to be Mahindra & Mahindra and the Ruia Group of India and SM Aluminum, Seoul Investments and French-owned Renault Samsung Motors of South Korea. In August 2010, Mahindra & Mahindra Limited was chosen as the preferred bidder for SsangYong. The acquisition was completed in February 2011 and cost Mahindra 522.5 billion Won.
- Head Office - The Head office located in Pyeongtaek, South Korea. R&D Centre, Design Centre, and other departments are located in the Pyeongteak office
- Seoul Office - Department under Head office is located in Yeoksam-dong, Seoul
- Pyeongtaek Plant - Main factory. Produces a complete range.
- Changwon Plant - Engine and parts factory.
Current model lineup
|Rexton||2001–present||2nd generation(Y400); also known as G4 Rexton in some markets.|
|XLV||2016-present||Extended version of the Tivoli; also known as Tivoli Air in South Korea|
|Tivoli||2015–present||SsangYong's first new model under Mahindra & Mahindra ownership|
|Replaced by the Actyon, revived in late 2010|
|Musso (Pickup)||2018–present||Replaced the Actyon Sports; also known as Rexton Sports in South Korea|
|Rodius/Stavic||2004–present||Also known as Korando Turismo in South Korea.|
Former model lineup
|Actyon||2006–2016||Replaced the old Korando|
|Kyron||2005–2014||SsangYong's first model under SAIC ownership|
|Musso||1993–2005||Replaced by the Kyron|
|Korando Family||1988–1995||Based on the Isuzu Trooper|
|Musso Sports||2002–2005||Replaced by the Actyon Sports|
|Actyon Sports||2006–2018||Replaced the Musso Sports; also known as Korando Sports from 2012|
|Istana||1995–2003||Licensed copy of the Mercedes-Benz MB100|
|Chairman W||2008–2017||Was sold alongside the Chairman H|
|Chairman H||1997–2014||Based on the Mercedes-Benz W124|
|Kallista||1992||Rebadged Panther Kallista|
|Trucks and Buses|
|DA Truck||Based on Nissan Diesel Truck|
|SY Truck||Based on Mercedes-Benz trucks|
|Transtar||Based on Mercedes-Benz buses|
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-  Archived April 14, 2009, at the Wayback Machine.
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-  Archived December 29, 2008, at the Wayback Machine.
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- Jonathan Hawley (2004-07-04). "Old-fashioned values". Fairfax Media. Retrieved 2011-03-21.
- Bruce Newton (2005-05-10). "SsangYong Chairman CM600S". Fairfax Media. Retrieved 2011-03-21.
- Bruce Newton (2006-05-31). "SsangYong Kyron". Fairfax Media. Retrieved 2011-03-21.
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- "'먹튀 논란' 상하이車 반박 "쌍용車 주장 근거없어" - 아시아경제". Asiae.co.kr. Retrieved 2011-02-25.
- "쌍용차 기술, 中상하이차로 유출 : : 뉴스 : 동아닷컴". News.donga.com. 2009-11-12. Retrieved 2011-02-25.
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- "Business finance news - currency market news - online UK currency markets - financial news - Interactive Investor". Iii.co.uk. Retrieved 2011-02-25.
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- Batchelor, James (24 December 2014). "SsangYong reveals Tivoli small SUV in production form". Auto Express. Retrieved 25 February 2015.
|Wikimedia Commons has media related to SsangYong vehicles.|
SsangYong Motor Company, automobile timeline, 1980s–present
|Full-size luxury car||Chairman H|
|Mini SUV||Korando I||Korando II||Tivoli|
|Compact SUV||Actyon||Korando III|
|Mid-size SUV||Korando Family||Musso||Kyron|
|Rexton I||Rexton II||Rexton III|
|Pick-up||Musso Sports||Actyon Sports|
|Large MPV||Istana||Rodius I||Rodius II|