St. Bernard Sports
|St. Bernard Sports|
|Headquarters||Current Headquarters: Dallas, Texas, USA|
|Wes Goyer, President
Charlie Goyer, V.P., Online Division
|Products||Skis, snowboards, longboards, shoes, handbags, eyewear, watches, accessories, apparel|
Number of employees
St. Bernard Sports was founded in 1978 by Wes Goyer. The company began by specializing in high end retail fashion and surf, snowboard and ski products but expanded its business model to include other types of apparel and in 1998 began carrying shoes and sportswear. Two of its retail locations features ski shop services. St. Bernard Sports currently advertises locally in the Dallas–Fort Worth area.
Prior to 2009, St. Bernard Sports maintained a website but did not sell products online. In the Fall of 2009, Stbernardsports.com (now saintbernard.com) began selling products available from its five stores on its website. In 2010, Stbernardsports.com began working with a new e-commerce platform, Celerant, to incorporate more advanced features for its online store. The company currently utilizes Thawte as a certificate authority to ensure that its online transactions are securely encrypted.
The company currently focuses on carrying men's, women's and children's skis and snowboarding equipment as well as high end and preppy clothing, including fashion accessories such as sunglasses, watches and bags. The company also features ski shop services including tuning and ski waxing at two of its locations. There are currently large numbers of brands of products sold in the St. Bernard store such as Vineyard Vines, True Grit Pullovers, Southern Tide, Peter Millar, Lilly Pulitzer, Hunter Rain Boots, Ugg boots,[not in citation given] and high end and imported winter brands like Bogner and Patagonia. St. Bernard Sports also features a selection of men's, women's and kid's swimwear, including brands such as Vix, Trina Turk, L*Space, Peter Millar, Vineyard Vines, Tommy Bahama and Seafolly.
- "About St. Bernard Sports". St. Bernard Sports. Retrieved April 25, 2014.
- Wu, Phoebe. Two Minutes with Wes Goyer of St. Bernard Sports. Dallas Business Journal. June 21, 2009.
- CBS Outdoor CBS Outdoor Case Study.
- D Magazine Directory
- Halkias, Maria (9 December 2015). "St. Bernard Sports changing its name to Saint Bernard as focus expands". The Dalls Morning News.
- Kezar, Korri (8 January 2016). "After 38 years in business, St. Bernard planning new stores". Dallas Business Journal.