St. Pauli Girl

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St Pauli Girl
LocationBremen, Germany
Owned byAB InBev
Active beers
Name Type
St Pauli Girl Lager Pilsner
St Pauli Girl Special Dark Dark lager
St Pauli Girl NA Non-Alcoholic

St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany.

The brand is not named after the famous St. Pauli neighbourhood in Hamburg, which is home to one of the world's largest entertainment and red light districts. Rather, the name comes from the former St. Paul's Friary [de] in Bremen, which was next to the original brewery established in 1857 by Lüder Rutenberg.

There are currently three brands of beer brewed: St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverage. The beer is only produced for export and is not sold in Germany. The distinctive label depicting a woman wearing traditional outfits was introduced in the 19th century with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time.

St Pauli Girl's Beers were first introduced into select US markets in 1965. National Distribution began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. The St Pauli Girl website claims that their beer is the number two selling German beer in the United States.[1] Per the label on the bottle, it is a product of the U.S.A., brewed in St. Louis, MO.

St Pauli Girl spokesmodels[edit]

St. Pauli Girl beer bottle

Since 1982, St. Pauli Girl Beer has chosen a model to represent the beer brand nationally each year and appear on the popular St. Pauli Girl poster.


  1. ^ "St. Pauli Girl: Breaking News". St. Pauli Girl Official Website.
  2. ^ a b c d ABC News. "Mascots Vie to Be No. 1 Ad Icon". Retrieved 12 August 2015.
  3. ^ "Model Katarina Van Derham Takes Oath as 2009 St. Pauli Girl". Crown Imports. PR Newswire. 13 January 2009. Retrieved 15 January 2009.
  4. ^ Hein, Kenneth (14 January 2009). "Important breaking news: A new St. Pauli Girl has been chosen!". Retrieved 15 January 2009.

External links[edit]