Stagecoach Gold

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StagecoachGold.svg
Paignton Bus Station - Stagecoach 15924 (YN63BWY).JPG
Stagecoach Gold Scania at Paignton Bus Station
Slogan "Catch a little luxury..."
Parent Stagecoach
Founded November 2007
Service type Luxury bus services
Routes 21
Fleet Alexander Dennis Enviro300
Alexander Dennis Enviro400
Optare Solo
MAN 18.240
Operator Stagecoach Chesterfield
Stagecoach East
Stagecoach East Kent
Stagecoach East Scotland
Stagecoach Cumbria & North Lancashire
Stagecoach Midlands
Stagecoach Oxfordshire
Stagecoach South
Stagecoach South West
Stagecoach West
Website www.stagecoachgold.com

Stagecoach Gold is a sub-brand used by various Stagecoach bus subsidiaries in the United Kingdom.

Stagecoach Gold (originally Goldline) was launched in 2007 and was designed to attract more middle-class passengers to choose bus travel as a method of transport as well as to reward passengers on some busy and popular routes.[1]

Stagecoach in Oxfordshire currently operates the most Stagecoach Gold routes with a total number of six as of August 2015. Stagecoach in Oxfordshire also own the most amount of Stagecoach Gold branded vehicles with a total of forty seven in the fleet as of August 2015.

History[edit]

The high specification interior of an Aldershot Goldline vehicle

The Goldline brand was introduced to try and win more middle class motorists to bus services. It was initially trialled in two areas, Perth and Warwick from November 2007, both on routes which has received kick-start funding from the government to help establish the routes. Perth's route 7 used £300,000 of its own money to demonstrate the idea to politicians.[2]

Goldline routes have a luxury specification. Buses have hand stitched leather seats, metallic paint, special flooring and free WiFi. Drivers wear special uniform and there is a Goldline customer charter.[2]

In February 2009 the service was expanded to Aldershot and in September 2009 to Cheltenham and Gloucester on route 94. At this stage the brand name changed from Goldline to Stagecoach Gold, as well as the introduction of a new livery with brighter swoops added, as opposed to the previous gold and blue only livery. The reason behind the name change was that Translink had the rights to the Goldline name, using it on their Ulsterbus coach services, and Stagecoach had to pay Translink a royalty.

In 2010, the Stagecoach Gold brand was extended to services run by Scottish Citylink, where Stagecoach have a 35% shareholding, where the Glasgow to Aberdeen and Glasgow to Inverness services were designated as Citylink Gold.[3]

Services[edit]

GOLD - Torquay to Plymouth[edit]

Stagecoach South West Scania in Totnes heading towards Plymouth

The Stagecoach South West service commenced on 30 September 2013. It runs every 30 minutes between Torquay and Plymouth on Monday to Sunday throughout the day. Stagecoach X64 has now taken the Dartmouth to Totnes part of the route. This runs every two hours during the day, which runs from Dartmouth to Exeter via Totnes and Newton Abbot.[4] This service replaced First Devon & Cornwall's routes X80 and X81 on 27 October 2013.[5]

Operator - Stagecoach South West
Fleet Size - 12

1 - Aldershot to Old Dean[edit]

via Farnbourgh, Frimley and Camberley
Stagecoach South Alexander Dennis Enviro300 operating Route 1 to Aldershot

The Aldershot service in the Blackwater Valley between Aldershot, Farnborough and Camberley was upgraded to Goldline status on 8 February 2009. It is on Stagecoach in Hants & Surrey's route 1 which operates every 10 minutes Monday to Saturday daytime and every 30 minutes on evenings and Sundays.

Operator - Stagecoach South
Fleet Size - 17

7 - Scone to Hillend[edit]

via Perth
Stagecoach East Scotland Electric Hybrid operating Route 7 to Scone

The service in Perth commenced on 5 November 2007,[2] and is operated by Stagecoach East Scotland.

It uses a fleet of eight Alexander Dennis Enviro300 bodied Alexander Dennis Enviro350Hs, which were the first examples to be built to the new style.[2] The scheme operates on Perth city route 7, which was in its sixth year of growth following the kick-start funding, with growth continuing at 2% a year.[2]

Route 7 runs between Hillend, Perth city centre and Scone, and runs every 10 minutes on Monday to Saturday daytime, and up to every 30 minutes in the evening and Sundays.[6]

In mid-2012 Route 7 was converted to Hybrid buses using eight Alexander Dennis Enviro300 bodied Alexander Dennis Enviro350Hs.

Operator - Stagecoach East Scotland
Fleet Size - 9

10 - Lower Tuffley to Cheltenham[edit]

via Gloucester and Brockworth
Alexander Dennis Enviro 400 bodied Scania N230UD at the launch of Stagecoach West's Service 10 Gold

This service began in December 2012. Stagecoach West have a fleet of 19 Alexander Dennis Enviro 400 bodied Scania N230UDs. Buses run every 10 minutes between Lower Tuffley and Cheltenham, Monday to Saturday and on Sundays, buses are every 20 minutes to Cheltenham.

Stagecoach had at one point threatened to remove the Stagecoach Gold brand from route 10 after three buses were severely vandalised within two weeks of the bus' launch.[7]

Operator - Stagecoach West
Fleet Size - 19

13 - Haverhill to Cambridge[edit]

via Linton
Alexander Dennis Enviro 400 bodied Scania N230UD at Haverhill Bus Station on route 13 towards Cambridge

Stagecoach East service 13 became a Stagecoach Gold route on 1 June 2014 with eleven new Alexander Dennis Enviro 400 bodied Scania N230UDs entering service to operate the route. The service runs every 30 minutes on Weekday and Saturday daytimes and hourly on Sunday daytimes and Weekday evenings.[8]

Operator - Stagecoach East
Fleet Size - 11

16 - Hythe to Canterbury[edit]

via Folkestone and Hawkinge

Stagecoach East Kent service 16 between Canterbury and Hythe received Stagecoach Gold status on 2 November 2014.[9] Ten Stagecoach Gold branded vehicles are currently in service on the route.

Operator - Stagecoach East Kent
Fleet Size - 10

51 - Selsey to Chichester[edit]

via Sidlesham and Hunston
Stagecoach South Stagecoach Gold Route 51 branded ADL Enviro 300

Route 51 from Chichester to Selsey became a Stagecoach Gold service with effect from 24 February 2013. The service runs every 10–15 minutes in the daytime on Mondays to Saturdays, every 70 minutes on Monday to Saturday evenings, and half-hourly on Sunday daytimes.[10]

Operator - Stagecoach South
Fleet Size - 7

66 - Swindon to Oxford[edit]

via Shrivenham and Faringdon
Stagecoach West Scania on route 66 to Swindon

Route 66 between Swindon and Oxford [11] was upgraded to Gold status starting on 22 January 2012. The service runs up to every 30 minutes Monday to Saturday and hourly on Sundays.

Operator - Stagecoach West
Fleet Size - 9

94 - Cheltenham to Gloucester[edit]

via Churchdown
Stagecoach Gold Route 94 branded Scania at Showbus 2009

Stagecoach Gold commenced operating on Stagecoach West 94 route between Cheltenham, Churchdown and Gloucester on 12 September 2009. The new service and buses were launched at Cheltenham Racecourse.[12]

The service uses a fleet of Alexander Dennis Enviro400s. The service is run by Stagecoach in Cheltenham.

The route operates every 10 minutes Monday to Saturday daytime and 30 minutes in the evening. Services operate every 20 minutes on Sundays.[13]

Operator - Stagecoach West
Fleet Size - 12

300 - Carlisle to Whitehaven[edit]

via Workington, Maryport and Wigton

The route operates every hour Monday to Saturday daytime, and every two hours Sunday daytime. It became a Stagecoach Gold service on 5 August 2013[14]

The service uses a fleet of 4 Alexander Dennis Enviro 400 bodied Scania N230UDs. The service is run by Stagecoach Cumbria & North Lancashire (Workington (Lillyhall) Depot).

Operator - Stagecoach Cumbria & North Lancashire
Fleet Size - 4

G1 - Warwick to South Farm[edit]

via Woodloes, Percy Estate, Leamington Spa and Whitnash
Stagecoach Midlands Optare Solo operating on route G1 to Warwick

In Warwick, the service started on 12 November 2007.[15]

The service uses a fleet of 11 Optare Solos on route 66 which was renumbered G1.[15] The service is run by Stagecoach in Warwickshire.

The route operates at a frequency of 8–10 minutes Monday to Saturday daytime and every half hour on evenings and Sundays.[16]

Route G1 is expected to receive new vehicles in 2015 with 14 new Stagecoach Gold branded Optare Solo SR's on order for Stagecoach Midlands. These will replace the 15 Goldline branded Optare Solo's currently in use on the service. At present, route G1 is the only Stagecoach Gold service to use vehicles manufactured by Optare.[17]

Operator - Stagecoach Midlands
Fleet Size - 15

S1, S2, S7, NS1 & NS2 - Carterton to Oxford[edit]

via Brize Norton and Curbridge (S1 and NS1) Minster Lovell (S7), Witney (S1, S2, S7 and NS1), Eynsham (S1 and NS1)and Headington (S7)
Stagecoach Oxfordshire Alexander Dennis Enviro 400 bodied Scania N230UD on route S2 in Oxford in September 2012

In 2010, Stagecoach Oxfordshire introduced the Stagecoach Gold brand on its S1 and S2 services running from Carterton Witney to Central Oxford. Route S1 runs up to every 10 minutes in Monday to Saturday daytimes, every 20 minutes Sunday daytimes, every half-hour Monday to Saturday evenings and every hour on Sunday evenings. Route S2 runs every half-hour on Mondays to Saturday daytimes, and there are a number of express journeys in the rush hours on Monday to Fridays.

Night bus NS1 operates from Oxford to Carterton via Witney and Eynsham. There are eight journeys on this route on Friday/Saturday and Saturday/Sunday nights, and one journey on all other nights. Night bus NS2 operates in the reverse direction, as an express bus from Carterton to Oxford without serving Witney. There are six journeys on this route on Friday/Saturday and Saturday/Sunday nights only.[18]

On 3 July 2014 Stagecoach in Oxfordshire confirmed that they will be running a brand new service connecting West Oxfordshire with the Headington Hospitals in Oxford. Route S7 launched on 27 July 2014 and currently only runs hourly on weekdays until the service is proven successful.[19] Also from 27 July, the S2 service stopped serving Minster Lovell with the new S7 service taking its place.

Operator - Stagecoach Oxfordshire
Fleet Size - 17

S3 - Chipping Norton / Charlbury to Oxford[edit]

via Blenheim Palace and Woodstock
Stagecoach Oxfordshire Scania operating on route S3 to Chipping Norton

Route S3 became a Stagecoach Gold route in September 2012, with 8 Alexander Dennis Enviro 400 bodied Scania N230UDs.

The route operates from Oxford up to every 30 minutes during the daytime (Monday-Friday) with 1 service per hour terminating in Chipping Norton and the other terminating in Charlbury. All services run via Woodstock and Blenheim Palace making the S3 one of Oxfordshire's busiest tourist route. The service runs hourly during the day from Chipping Norton and Charlbury with the estimated journey time of 71 minutes (from Chipping Norton) and 65 minutes (from Charlbury).

The S3 Sunday service also runs up to every 30 minutes from Oxford however all services terminate in Chipping Norton with Charlbury not being served at all. This results in Chipping Norton having a more frequent Sunday service (up to every 30 minutes) than its normal weekday service (up to every 60 minutes).

Route S3 does not have a night service with the last bus leaving Oxford at 23:45 (weekdays).

Operator - Stagecoach Oxfordshire
Fleet Size - 8

S4 - Banbury to Oxford[edit]

via Deddington and Kidlington

Stagecoach in Oxfordshire confirmed in May that route S4 between Banbury and Oxford was to receive brand new single deck Stagecoach Gold buses as part of major improvements to the service. Route S4 is received Stagecoach Gold status in August 2015.[20] The service runs up to every 30 minutes between Banbury and Deddington with one of these service's carrying on to Oxford. There is also a service between Oxford city centre and Oxford Airport in Kidlington which runs up to every 60 minutes.

Operator - Stagecoach Oxfordshire
Fleet Size - 5

S5 & NS5 - Bicester to Oxford[edit]

via Bicester Village and Gosford
Two Stagecoach Oxfordshire Scania's in Bicester heading towards Oxford on route S5

At the very end of 2011, and into the start of 2012, the S5 and NS5 service between Bicester and Oxford also received new Alexander Dennis Enviro 400 bodied Scania N230UD as well as an improved frequency throughout. Route S5 runs up to every 15 minutes on Monday to Saturday daytimes, hourly on Monday to Saturday evenings, half-hourly on Sunday daytimes and every 90 minutes on Sunday evenings. Route NS5 runs as four journeys from Oxford to Bicester and three journeys from Bicester to Oxford on Friday/Saturday and Saturday/Sunday nights, with two journeys from Bicester to Oxford on Friday/Saturday and Saturday/Sunday nights only. On Monday/Tuesday to Thursday/Friday nights the route provides one journey from Oxford to Bicester.[21]

Operator - Stagecoach Oxfordshire
Fleet Size - 10

X4 - Peterborough to Milton Keynes[edit]

via Oundle, Corby, Kettering and Wellingborough
Stagecoach Midlands Scania on route X4 heading towards Peterborough

In November 2011 Stagecoach Gold expanded to the X4 route from Peterborough to Milton Keynes via Oundle, Corby, Kettering, Wellingborough and Northampton.

Operator - Stagecoach Midlands
Fleet Size - 13

X17 - Sheffield to Matlock[edit]

via Chesterfield

Stagecoach Gold launched on route X17 on 10 November 2014 with 6 new Stagecoach Gold vehicles operating the route.[22]

Operator - Stagecoach Chesterfield
Fleet Size - 6

X46 & X47 - Northampton to Thrapston[edit]

via Weston Favell, Earls Barton, Wellingborough, Rushden and Higham Ferrers.

Each route runs hourly via slightly different routes, on Mondays to Saturdays except evenings.

X46 and X47 became Stagecoach Gold routes in November 2013.[23]

Operator - Stagecoach Midlands
Fleet Size - 9

Future[edit]

On 10 March 2015, Stagecoach Group announced an £80 million investment in brand new buses for the 2015/2016 financial year with a total of 93 buses being ordered to Stagecoach Gold specification.[24]

Shortly after the order was announced, Route One Magazine confirmed that the Stagecoach Gold 2015/2016 order consists of:[25]

  • 40 ADL Enviro 400 Scania double-deckers
  • 7 ADL Enviro 300 Scania single-deckers
  • 32 ADL Enviro 300 single-deckers
  • 14 Optare Solo SR's


The allocations of the new Stagecoach Gold vehicles are:[26]

  • 5 ADL Enviro 400 Scania's for Stagecoach Cumbria & North Lancashire (Workington (Lillyhall) Depot)
  • 24 ADL Enviro 400 Scania's for Stagecoach Merseyside & South Lancashire (Chorley Depot)
  • 1 ADL Enviro 400 Scania for Stagecoach South West (Torquay Depot)
  • 10 ADL Enviro 400 Scania's for Stagecoach South West (Exeter Depot)
  • 5 ADL Enviro 300 Scania's for Stagecoach Oxfordshire (Banbury Depot)
  • 2 ADL Enviro 300 Scania's for Stagecoach Cumbria & North Lancashire (Workington (Lillyhall) Depot)
  • 18 ADL Enviro 300's for Stagecoach Merseyside & South Lancashire (Birkenhead Depot)
  • 14 ADL Enviro 300's for Stagecoach South Wales (Cwmbran Depot)
  • 14 Optare Solo SR's for Stagecoach Midlands (Leamington Spa Depot). These are to replace the current Goldline branded Solo's operating on route G1.

1/2 - Liverpool to Chester[edit]

via Ellesmere Port and Cheshire Oaks

Stagecoach Merseyside and South Lancashire's routes 1 and 2 are due to receive Stagecoach Gold branding in 2015 with 18 ADL Enviro 300 Single Deck vehicles due to enter service.[27]

Operator - Stagecoach Merseyside and South Lancashire
Fleet Size - 18

125 - Preston to Bolton[edit]

via Bamber Bridge, Chorley and Horwich

Stagecoach Merseyside and South Lancashire's route 125 between Preston and Bolton is due to receive Stagecoach Gold branding in 2015 with 24 ADL Enviro 400 Scania Double Deck vehicles due to enter service.[28]

Operator - Stagecoach Merseyside and South Lancashire
Fleet Size - 24

X4/X5 - Workington to Penrith[edit]

via Cockermouth and Keswick

Stagecoach Cumbria and North Lancashire's X4 and X5 services are due to receive Stagecoach Gold status in 2015 with a fleet of seven new Stagecoach Gold branded vehicles including five ADL Enviro 400 Scania's and two ADL Enviro 300 Scania's. This makes routes X4 and X5 the first and currently only Stagecoach Gold services to use a mixture of both single deck and double deck vehicles.[29]

Operator - Stagecoach Cumbria & North Lancashire
Fleet Size - 7

Other routes expected to receive Stagecoach Gold branding include:

  • X46 - Exeter to Paignton (10 Stagecoach Gold vehicles on order for Stagecoach South West's Exeter Depot)
  • X24 - Newport to Blaenavon (14 Stagecoach Gold vehicles on order for Stagecoach South Wales's Cwmbran Depot)

Other Services[edit]

G9 & G10 - Scottish Citylink[edit]

Main article: Citylink Gold

The Citylink Gold brand is used for two Scottish Citylink services, the G9 between Glasgow and Aberdeen and the G10 between Glasgow and Inverness.[30] Service specifications are similar to that of the bus services branded as Stagecoach Gold, but with free tea and coffee served all day.[31]

Former Services[edit]

SW1 - Carterton to London[edit]

via Witney

Route SW1 commenced service on Saturday 8 November 2014 as a weekend and bank holiday service linking Witney and Carterton directly with London. On 17th April 2015 Stagecoach Oxfordshire confirmed that they would be ending the SW1 service due to low passenger numbers. Stagecoach did however state that the service may return at some point in the future in a different form however this is not yet confirmed to be definite. [32] The three buses in the fleet will continue service on routes S1, S2 and S7.

Operator - Stagecoach Oxfordshire
Fleet Size - 3

Gallery[edit]

See also[edit]

References[edit]

  1. ^ http://www.stagecoachgold.com/what-is-stagecoach-gold.aspx
  2. ^ a b c d e Millar, Allan (December 2007). "£2m two-town trial for Stagecoach's new luxury bus brand". Buses Magazine (633): pg6. 
  3. ^ Catch a little luxury today... Stagecoach South West
  4. ^ First Devon & Cornwall Ltd - PH0004983/31 Vehicle Operator & Services Agency
  5. ^ "Stagecoach targets motorists with £2million trial of Goldline luxury bus concept". Stagecoach Group. 29 October 2007. Retrieved 6 February 2009. 
  6. ^ http://www.gloucestercitizen.co.uk/posh-buses-attacked-Gloucester-vandals/story-17639690-detail/story.html
  7. ^ http://www.stagecoachgold.com/Haverhill-Linton-Cambridge.aspx
  8. ^ http://www.stagecoachbus.com/RMGold16.aspx
  9. ^ Route 51 timetable Stagecoach Gold 24 February 2013
  10. ^ http://www.stagecoachbus.com/localdefault.aspx?Tag=Swindon
  11. ^ "Stagecoach Gold luxury buses introduced on route 94". Stagecoach in Cheltenham. 10 September 2009. Retrieved 12 September 2009. 
  12. ^ "Stagecoach Gold Route 94 Timetable" (PDF). Stagecoach Gold. 12 September 2009. Retrieved 12 September 2009. 
  13. ^ http://www.stagecoachgold.com/Whitehaven%20-%20Workington%20-%20Maryport%20-%20Aspatria%20-%20Wigton%20-%20Carlisle.aspx
  14. ^ a b "Goldline Stagecoach style". Malcolm Crowe. 18 November 2007. Retrieved 6 February 2009. 
  15. ^ "Goldline G1 timetable" (PDF). Stagecoach in Warwickshire. Retrieved 6 February 2009. 
  16. ^ http://www.northeastbuses.co.uk/forum/showthread.php?tid=1415&page=3
  17. ^ http://www.stagecoachbus.com/GetUpload.ashx?Id=4116
  18. ^ http://www.stagecoachbus.com/West%20Oxfordshire%20Gold%20service%20changes.aspx
  19. ^ https://www.stagecoachbus.com/Service%20changes%20from%2031st%20May%202015.aspx
  20. ^ http://www.stagecoachbus.com/serviceupdatedetails.aspx?Id=4022
  21. ^ http://www.stagecoachbus.com/stagecoach%20gold%20X17.aspx
  22. ^ http://www.northampton-news-hp.co.uk/News/Northampton-News/Stagecoach-launches-18m-investment-in-nine-new-Gold-buses-20131101163000.htm
  23. ^ http://www.stagecoach.com/media/news-releases/2015/2015-03-10.aspx
  24. ^ http://www.route-one.net/industry/orders/euro-6-dominates-85m-stagecoach-order/
  25. ^ http://www.northeastbuses.co.uk/forum/showthread.php?tid=1415&page=9
  26. ^ http://www.route-one.net/industry/operations/gold-upgrade-for-north-west/#prettyPhoto
  27. ^ http://www.route-one.net/industry/operations/gold-upgrade-for-north-west/#prettyPhoto
  28. ^ http://www.oxford-chiltern-bus-page.co.uk/Spottings%20and%20Jottings%20nr%2088%20140815.html
  29. ^ "Citylink Gold - More than a Journey - times, tickets and prices". Scottish Citylink. Retrieved 18 July 2010. 
  30. ^ "Citylink Gold - More than a Journey - About the Service". Scottish Citylink. Retrieved 18 July 2010. 
  31. ^ https://www.stagecoachbus.com/tis-service-update-details.aspx?id=5253

External links[edit]