Standard (1912 automobile)

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Standard, Standard Eight
1917 Standard Eight Touring Car
ManufacturerStandard Steel Car Company
AssemblyButler, Pennsylvania
1915 Standard Steel logo from advertisement

The Standard was an American automobile manufactured in Butler, Pennsylvania from 1914 until 1923 by the Standard Steel Car Company.[1][2]


Standard Steel Car Company, whose primary business was railroad rolling stock, announced in the summer of 1913 that a new $2,000,000 factory was nearing completion for the production of automobiles. The first Standard was a six-cylinder which began limited production in early 1914. This was joined by an eight-cylinder in 1915.[3] This was a 29-hp engine of 4.6-liters and was joined by a 34-hp V-8 in 1917.[4] In 1918 both engines were replaced by a larger 5.2-liter V-8 of 70-hp.[5] "Monarch of the Mountains" became a company slogan, later replaced with the tagline "A Powerful Car".[2][1]

From 1917, only the 70-hp eight-cylinder cars were produced. All cars were given a twenty-five mile road test in the Butler area before distribution.[2] In 1916 Standard Steel purchased the Model Gas Engine Company factory and assets to expand production.[6]

Standard's best year was 1917 when about 2,300 cars were built. The standard Eight was initially a mid-priced car growing annually until by 1920, the lowest priced Standard Eight Touring Car was $3,000, (equivalent to $43,824 in 2022) with the limousine model luxury car priced at $4,300, equivalent to $62,814 in 2022.[2]

The Post-World War I recession and Depression of 1920-21 hurt Standard Steel Car Company and in January 1921, bankers from New York joined Standard Steel, which included Don C. McCurd, formerly with American Mercedes, Flanders and Willys. In 1923 Standard Steel Car Company divested itself of any interest in the Standard automobile and McCurd reorganized the automobile division as the Standard Motor Car Company. McCurd announced the Standard Eight and a new lower priced four-cylinder model would be produced, but the four-cylinder never arrived, and the Standard Eight production ceased by year's end.[2]

The factory in which Standard cars had been built was sold six years later and a new car called the American Austin was built there.[2][1]

Models Gallery[edit]


1922 Standard Eight Vestibule Sedan - front right
1922 Standard Eight Vestibule Sedan - rear right

Annual automobile production[2]

Year Production
1915 1,133
1916 1,536
1917 2,318
1918 2,123
1919 1,115
1920 2,128
1921 2,210
1922 1,216
1923 483
Total 14,262



  1. ^ a b c Georgano, Nick (2001). The Beaulieu Encyclopedia of the Automobile (3 vol. ed.). Fitzroy Dearborn Publishers. ISBN 1-57958-293-1.
  2. ^ a b c d e f g Kimes, Beverly Rae; Clark Jr., Henry Austin (1996). Standard Catalog of American Cars 1805-1942 (3rd ed.). Krause Publications. ISBN 978-0-87341-428-9.
  3. ^ The Motor World. Motor World Publishing Company. 1915.
  4. ^ Cycle and Automobile Trade Journal. Chilton Company. 1916.
  5. ^ Motor Age. Class Journal Company. 1917.
  6. ^ The Automobile. Chilton Company, Incorporated. 1916.

External links[edit]