Star Maa

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Star Maa
StarMaaLogo.jpg
CountryIndia
Broadcast areaInternational
NetworkStar India
HeadquartersHyderabad, Telangana, India
Programming
Language(s)Telugu
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerThe Walt Disney Company India
Sister channelsStar India channels
History
Launched2002; 19 years ago (2002)
Former namesMaa TV (2002 - 2017)
Links
WebsiteStar Maa on Disney+ Hotstar
Availability
Cable
HathwayChannel 406 (SD)
Channel 405 (HD)
Asianet DigitalChannel 174 (SD)
Kerala Vision Digital TVChannel 561 (SD)
Satellite
Airtel digital TVChannel 881 (SD)
Channel 882 (HD)
Tata SkyChannel 1409 (SD)
Channel 1408 (HD)
Dish TV & d2hChannel 2359 (SD)
Channel 2358 (HD)
Zuku TV (Kenya)Channel 936
Sun DirectChannel 156 (SD)
Channel 828 (HD)
IPTV
Singtel TV
(Singapore)
Channel 671 (SD)
APSFLChannel 5
Streaming media
Disney+ Hotstar(India)

Star Maa, formerly Maa TV, is an Indian Telugu-language general entertainment pay television channel based in Andhra Pradesh and Telangana. In 2015, Star India acquired broadcast business of Maa Television Pvt. Ltd and In 2017, Maa TV was rebranded as Star Maa.[1][2][3] Star Maa is owned by Star India Wholly owned by The Walt Disney Company India.[4][5][6][7] The channel telecasts Telugu language programmes such as drama, reality shows and Telugu films.

History[edit]

MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV was launched in 2002. The company's second channel, MAA Music, was launched in 2008.

Nimmagadda Prasad along with Telugu film industry stars Chiranjeevi, Nagarjuna and Allu Aravind became promoters by purchasing stake from Murali Krishnam Raju.[8]

In February 2015, Star India acquired broadcast business of MAA Television Network for 2,500 crore (US$330 million) with company along with remaining promoters.[1][2] On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the fourth season of Meelo Evaru Koteeswarudu. In June 2017, Maa Movies, Maa Music and Maa Gold were rebranded into Star Maa Movies, Star Maa Music & Star Maa Gold[9] On 6 September 2020, Star Maa introduced a new logo during the Bigg Boss season 4 Grand Launch.[10]

Programming[edit]

Star Maa has programming which appeals to all audiences.

Award functions[edit]

CineMAA Awards[edit]

Maa TV presents the CineMAA Awards to Tollywood personalities every year. The trophy was designed by Neil Foley Designs.[11]

Star Maa Parivaar Awards[edit]

Awards from the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them[12]

Channels[edit]

Channel Category SD/HD Availability
Star Maa General Entertainment SD+HD
Star Maa Movies Movies
Star Maa Gold SD
Star Maa Music Music

Logos[edit]

MAA tv Channels
Star MAA TV Network Channels
Star MAA tv logo
MAA TV Logo 2002 - 2008
Star MAA tv logo
Maa TV Logo 2008 - 2017
MAA tv logo
Star Maa TV Logo 2017 - 2020
MAA tv logo
New logo of Star MAA TV 2020.


Reception[edit]

The channel is one of the most watched top five Telugu GECs.[13] As in 2010, it remained the third most watched Telugu GEC.[14] Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of Bigg Boss Telugu with a record viewership and GRPs not garnered by any Telugu GEC.[15] In week 26 while it had 529 GRPs in week 28, it jumped to 828.[15] While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC.[16][17] In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs.[18] In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel.[19] In week 33, it maintained its top position with 1068 GRPs.[20]

References[edit]

  1. ^ a b "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard India. 12 February 2015.
  2. ^ a b "Star India to acquire four Telugu Maa TV channels". The Hindu. 11 February 2015.
  3. ^ "Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs". www.startv.com. Retrieved 2 June 2021.
  4. ^ "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". www.medianama.com. 14 December 2017. Retrieved 8 March 2018.
  5. ^ "Star to discontinue linear channels in US from 5 Jan". televisionpost.com.
  6. ^ "2018's most watched South Indian channels". 29 January 2019.
  7. ^ "Star Maa showcases the best of Telugu entertainment".
  8. ^ "IndianTelevision".
  9. ^ "Maa TV rechristened as Star Maa". bestmediainfo.com.
  10. ^ kalagara, Loshith (6 September 2020). "బ్రేకింగ్: స్టార్ మా లోగో చేంజ్". telugu news | Manalokam.com. Retrieved 6 September 2020.
  11. ^ http://www.indiantelevision.com/release/y2k10/aug/augrel28.php
  12. ^ "Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast". Indian Television. 7 June 2017. Retrieved 2 September 2019.
  13. ^ "Going gets tougher for regional broadcasters as national players expand footprint". Business Today.
  14. ^ "Telugu television rewrites script in 2010 - Sun TV Network SVP, business head- Telugu cluster Sanjay Reddy". Indian Television dot com.
  15. ^ a b "బిగ్‌బాస్: రెండో వారం రేటింగ్ పగిలిపోయింది". The Times of India. Archived from the original on 22 March 2021.
  16. ^ "Jr NTR's Bigg Boss Telugu Tops TRP Charts Making Star Maa No. 1 Telugu TV Channel". International Business Times. Archived from the original on 22 March 2021.
  17. ^ "Bigg Boss Telugu TRP Ratings: Rana's No 1 Yaari Is Way Ahead Of NTR's TV Show". International Business Times. Archived from the original on 22 March 2021.
  18. ^ "Star Maa is 3rd highest viewed channel in the country". Indian Television dot com. Archived from the original on 22 March 2021.
  19. ^ "Star Maa becomes no.3 GEC". Indian Television dot com. Archived from the original on 22 March 2021.
  20. ^ "Bigg Boss Telugu S3 propels growth of Star Maa". Indian Television dot com. Archived from the original on 2 April 2021.

External links[edit]