Star Wars Day
|Star Wars Day|
The official Star Wars logo
|Observed by||Star Wars fans|
|Significance||Celebrating Star Wars|
|Related to||Geek Pride Day|
Star Wars Day, May 4, celebrates Star Wars created by George Lucas. It is observed by fans of the films. Observance of the holiday spread quickly through Internet, social media, and grassroots celebrations.
The date was chosen for the easy pun on the catchphrase "May the Force be with you"— "May the Fourth be with you". Even though the holiday was not actually created or declared by Lucasfilm, many Star Wars fans across the world choose to celebrate the holiday.
Apocryphally, the reference was first used on May 4, 1979, the day Margaret Thatcher took office as Prime Minister of the United Kingdom. An online news article from the Danish public broadcaster says her political party, the Conservatives, placed a congratulatory advertisement in The London Evening News, saying "May the Fourth Be with You, Maggie. Congratulations."
In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012.
Fans (even government officials) have celebrated Star Wars in a variety of ways in social media and on television.
Since 2013, The Walt Disney Company has officially observed the holiday with several Star Wars events and festivities at Disneyland and Walt Disney World. Disney had purchased Lucasfilm including the rights to Star Wars in late 2012.
Revenge of the Fifth
Star Wars Day became so popular that May 5 has come to be called "Revenge of the Fifth", a play on Star Wars: Episode III – Revenge of the Sith. On this day, fans join the "Dark Side" by celebrating the Sith Lords from the Star Wars series.
The Los Angeles City Council declared May 25, 2007, as Star Wars Day, in honor of the 30th anniversary release date of Star Wars. A separate initiative for observing Geek Pride Day on May 25 is based on the Star Wars connection along with ties to The Hitchhiker's Guide to the Galaxy (see Towel Day) and Discworld.
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