Star Wars opening crawl
Star Wars is an American epic space opera franchise centered on a film series created by George Lucas. The opening crawl is the signature device featured in every film of the series. It opens with the static blue text, "A long time ago in a galaxy far, far away....", followed by the Star Wars logo and the crawl text, which describes the backstory and context of the film. The visuals are accompanied by the "Main Title Theme", composed and conducted by John Williams.
The sequence has been featured in every live-action Star Wars film produced by Lucasfilm. Although it retains the basic elements, it has significantly evolved throughout the series. It is one of the most immediately recognizable elements of the franchise and has been frequently parodied.
Each film opens with the static blue text, "A long time ago in a galaxy far, far away....", followed by the Star Wars logo shrinking in front of a field of stars. Initially the logo's extremities are beyond the edge of the frame. While the logo is retreating, the "crawl" text begins, starting with film's episode number and subtitle (with the exception of the original release of Star Wars – see below), and followed by a three-paragraph prologue to the film. The text scrolls up and away from the bottom of the screen towards a vanishing point above the top of the frame in a perspective projection. Each version of the opening crawl ends with a four-dot ellipsis, except for Return of the Jedi which has a three-dot ellipsis. When the text has nearly reached the vanishing point, it fades out, and the camera tilts down (or, in the case of Episode II: Attack of the Clones, up) and the film begins.
Two typefaces are used in the text, both in yellow: News Gothic for the episode number and main body of the text, and Univers Ultra Condensed Light for the title of the film. Several words are in all-capital letters to stress their importance: "DEATH STAR" in A New Hope, "GALACTIC EMPIRE" in Return of the Jedi, "ARMY OF THE REPUBLIC" in Attack of the Clones, and "FIRST ORDER", "REPUBLIC" and "RESISTANCE" in The Force Awakens (which is, currently, the only film in the saga to include more than one phrase in all-capital letters and the only odd-numbered film to have at least a phrase in all-capital letters). Each line of the text spans the width of the screen when it enters from the bottom. In the "fullscreen" (4:3 aspect ratio for standard-definition television) versions of the films, the full lines of text are cut off on the sides until they have scrolled further onto the screen. As a result, by the time the full lines are visible, the text is much smaller and harder to read. In addition, the viewer also has less time to read it.
Lucas has stated that the opening crawl was inspired by the opening crawls used at the beginning of each episode of the original Flash Gordon and Buck Rogers film serials, which were the inspiration for Lucas to write much of the Star Wars saga. The development of the opening crawl came about as part of a collaboration between Lucas and the seasoned film title designer Dan Perri. In 1976, Lucas invited Perri to Industrial Light & Magic, Lucasfilm's post-production operation at Van Nuys, California. Perri, who had previously worked on Close Encounters of the Third Kind and The Exorcist, suggested that they take inspiration from the 1939 Cecil B. DeMille film, Union Pacific, whose opening credits are shown distorted by a sharp perspective and rolling along a railroad track towards a distant vanishing point. Lucas was keen on the idea and Perri developed sketches and prototype mechanical artwork. One of the earliest iterations of the opening crawl is evidenced in storyboards drawn by the production artist Alex Tavoularis, depicting the title “THE STAR WARS” as a three-dimensional logo.
Perri also designed a logotype, consisting of block-capital letters filled with stars and skewed towards a vanishing point to follow the same perspective as the opening crawl. Lucas eventually rejected Perri's logo due to readability problems, turning instead to the graphic designer Suzy Rice, an art director at the Los Angeles advertising agency Seiniger Advertising. Lucas had commissioned Rice to design a promotional brochure that was to be distributed to cinema theatre owners. He instructed Rice to produce a logo that would intimidate the viewer, and he reportedly asked for the logo to appear "very fascist" in style. Rice, inspired by historical German typography, produce a bold logotype using an outlined, modified Helvetica Black. After some feedback from Lucas, Rice decided to join the S and T of STAR and the R and S of WARS. Lucas's producer, Gary Kurtz, found that Rice's logo worked well in the opening title; the logo was modified further to flatten the pointed tips on the letter W before it was inserted into the final cut. While Perri's skewed logo did not appear on-screen, it was used widely on pre-release print advertising and on cinema marquees.
In a 2005 interview, George Lucas described how the final phrasing of the text for A New Hope came about. "The crawl is such a hard thing because you have to be careful that you're not using too many words that people don't understand. It's like a poem. I showed the very first crawl to a bunch of friends of mine in the 1970s. It went on for six paragraphs with four sentences each. Brian De Palma was there...". De Palma helped to edit the text into the form used in the film.
According to Dennis Muren, who worked on the six films, crawls on the original trilogy films were accomplished by filming physical models laid out on the floor. The models were approximately 60 cm (2') wide and 1.80 m (6') long. The crawl effect was accomplished by the camera moving longitudinally along the model. It was difficult and time-consuming to achieve a smooth scrolling effect. Furthermore, different versions in other languages (such as German, French and Spanish) were produced by Industrial Light & Magic.
With the advent of computer-generated graphics, the crawls for the prequel trilogy were achieved much more quickly. The 2004 DVD special edition versions of the original trilogy were later updated with computer-generated crawls as part of their restoration and enhancement.
Lucasfilm president Kathleen Kennedy stated that the 2016 spin-off film Rogue One would "more than likely" eschew certain traditional elements of the franchise, including the crawl, in an effort to distinguish it from the main film series.
Episode IV opening crawl
The opening crawl in the first Star Wars film is very different from Lucas' original intention. The original text, used in the rough cut he showed to friends and studio executives in February 1977, appears in the Marvel Comics adaptation of the film. When originally released in May 1977, the first film was simply titled Star Wars, as 20th Century Fox forbade Lucas to use a subtitle because it could be confusing, since there had been no other Star Wars movies prior to 1977. In addition, it was not certain if the film would be followed with a sequel. When The Empire Strikes Back was released in 1980, the subtitle "THE EMPIRE STRIKES BACK" appeared as the first two lines of the opening crawl. To match its sequel's crawl, the subtitle "A NEW HOPE" was added for the film's theatrical re-release in April 1981. The original version, without the subtitle, was not released again until the 2006 limited edition DVDs.
In popular culture
On November 24, 2015, the Internet search company Google created an easter egg where, for a time surrounding the release of The Force Awakens, when searching for "A long time ago in a galaxy far far away", users were presented with an HTML5 representation of the scrolling effect along with the franchise's theme by John Williams.
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