Curvy Kate

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Curvy Kate
Founded 2009
Headquarters Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, United Kingdom
Key people
Steve Hudson (Founder/Director)
Products Lingerie
Brands Brastop, Flirtelle, Scantilly
Website www.curvykate.com

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Harrow.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]

Curvy Kate do not use professional models. They instead run an annual modelling competition called Star in a Bra to look for customer-role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[9](subscription required) Lizzie Haines (2011)[10] Sophie Morgan (2012)[11] Lotte Williams (2013) and Sophia Adams (2015)[12]

In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[13]

Awards[edit]

2011

2012

2014

2015

References[edit]

  1. ^ "Contacts." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
  2. ^ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24. 
  3. ^ Curvy Kate 1st Birthday – Lingerie Buyer Archived 2010-08-19 at the Wayback Machine.
  4. ^ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived 2012-06-17 at the Wayback Machine.
  5. ^ http://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/
  6. ^ Ethnic Lingerie Models – Lingerie Buyer Archived 2010-12-19 at the Wayback Machine.
  7. ^ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06. 
  8. ^ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06. 
  9. ^ Martin, Charlotte (2010-06-19). "Laura Ann is our Star in a Bra". The Sun. Retrieved 2013-11-06. 
  10. ^ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 September 2011. Retrieved 19 April 2012. 
  11. ^ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06. 
  12. ^ Morgan, Maybelle (13 Apr 2015). "Curvy trainee police officer, 21, beats 1,000 international hopefuls to become latest Star In A Bra for plus-size lingerie company". Daily Mail. Retrieved 9 May 2016. 
  13. ^ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15. 
  14. ^ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24. 
  15. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24. 
  16. ^ "uk lingerie awards | Special Reports". Lingerieinsight.com. Archived from the original on 2012-07-21. Retrieved 2013-10-24. 
  17. ^ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. Retrieved 2016-06-15. 
  18. ^ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Retrieved 2016-06-15. 

External links[edit]