|Founded||Pike Place Market in Seattle, Washington, United States
(March 30, 1971 )
|Headquarters||2401 Utah Avenue South, Seattle, Washington, United States|
Number of locations
|22,766 shops (Sep. 25, 2015)|
(Chairman and CEO)
(President and COO)
|Revenue||US$ 16.447 billion (2014)|
|US$ 3.081 billion|
|Total assets||US$ 10.752 billion (2014)|
|Total equity||US$ 5.272 billion (2014)|
Number of employees
Starbucks Corporation, doing business as Starbucks Coffee, is an American coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 22,766 stores in 65 countries and territories, including 12,802 in the United States, 1,930 in China, 1,409 in Canada, 1,121 in Japan and 825 in the United Kingdom.
Starbucks locations serve hot and cold beverages, whole-bean coffee, microground instant coffee, espresso, caffe latte, full-leaf teas, pastries, and snacks. Most stores also sell pre-packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and appetizers after 4 p.m. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Some of the company's products are seasonal or specific to the locality of the store. Starbucks-brand coffee, ice cream and bottled cold coffee drinks are also sold at grocery stores.
From Starbucks' founding in 1971 as a Seattle coffee bean roaster and retailer, the company has expanded rapidly. Between 1987 and 2007, Starbucks opened on average two new stores every day. Starbucks had been profitable as a local company in Seattle in the early 1980s but lost money on its late 1980s expansion into the Midwest and British Columbia. Its fortunes did not reverse until the fiscal year of 1989-1990, when it registered a small profit of $812,000. By the time it expanded into California in 1991 it had become trendy. The first store outside the United States or Canada opened in Tokyo in 1996, and overseas stores now constitute almost one third of Starbucks' stores. The company planned to open a net of 900 new stores outside of the United States in 2009, but has announced 300 store closures in the United States since 2008.
In 2015, Starbucks paired with Spotify to provide all partners with a free premium subscriptions. However, this subscription does not include any explicit versions of songs. The goal is to let the partners choose the music for their individual cafes, rather than having to stick with the decided Starbucks playlists.
- 1 History
- 2 Corporate governance
- 3 Products
- 4 Locations
- 5 Advertising
- 6 Parodies and infringements
- 7 Environmental and social policies
- 8 Controversy
- 9 Awards and honors
- 10 Music, film, and television
- 11 Parent company relationships
- 12 See also
- 13 References
- 14 Further reading
- 15 External links
The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three partners who met while they were students at the University of San Francisco: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but some of the co-founders rejected that name. Instead, the company took the name of the chief mate on the Pequod: Starbuck.
However, Bowker has a different recollection of how the company got its name. He recalls that the co-founders were desperately close to naming the company "Cargo House" until Heckler mentioned that he thought words that began with "st" were powerful ones. That led Bowker to make a list of "st" words, and somebody somehow saw the old mining town of Starbo in an old mining map.
The first Starbucks cafe was located at 2000 Western Avenue from 1971–1976. This cafe was later moved to 1912 Pike Place Market; never to be relocated again. During this time, the company only sold roasted whole coffee beans and did not yet brew coffee to sell. The only brewed coffee served in the store were free samples. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers.
Sale and expansion
In 1984, the original owners of Starbucks, led by Jerry Baldwin, purchased Peet's. During the 1980s, total sales of coffee in the US were falling, but sales of specialty coffee increased, forming 10% of the market in 1989, compared with 3% in 1983. By 1986 the company operated six stores in Seattle and had only just begun to sell espresso coffee.
In 1987, the original owners sold the Starbucks chain to former employee Howard Schultz, who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand. In the same year, Starbucks opened its first locations outside Seattle at Waterfront Station in Vancouver, British Columbia, Canada and Chicago, Illinois, US. By 1989 46 stores existed across the Northwest and Midwest and, annually, Starbucks was roasting over 2,000,000 pounds (907,185 kg) of coffee.
At the time of its initial public offering (IPO) on the stock market in June 1992, Starbucks had grown to 140 outlets, with a revenue of US$73.5 million, up from US$1.3 million in 1987. The company's market value was US$271 million by this time. The 12% portion of the company that was sold raised around US$25 million for the company, which would facilitate a doubling of the number of stores over the next two years. By September 1992, Starbucks' share price had risen by 70% to over 100 times the earnings per share of the previous year.
In July 2013, over 10% of instore purchases were made on customer's mobile devices using the Starbucks app. The company once again utilized the mobile platform when it launched the "Tweet-a-Coffee" promotion in October 2013. On this occasion, the promotion also involved Twitter and customers were able to purchase a US$5 gift card for a friend by entering both "@tweetacoffee" and the friend's handle in a tweet. Research firm Keyhole monitored the progress of the campaign and a December 6, 2013 media article reported that the firm had found that 27,000 people had participated and US$180,000 of purchases were made to date.
Expansion to new markets and products
The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. Starbucks entered the U.K. market in 1998 with the $83 million USD acquisition of the then 56-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002, Starbucks opened its first store in Latin America, at Mexico City. Currently there are over 500 locations in Mexico.
In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia. These restaurants were soon "outed" as Starbucks establishments and converted to Starbucks cafes.
In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland to handle purchases of green coffee. All other coffee-related business continued to be managed from Seattle.
In April 2003, Starbucks completed the purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises for $72m. The deal only gained 150 stores for Starbucks, but according to the Seattle Post-Intelligencer the wholesale business was more significant. In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores to Starbucks. This sale included the company-owned locations of the Oregon-based Coffee People chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale.
In 2007, the company opened its first store in Russia, ten years after first registering a trademark there.
In March 2008 they purchased the manufacturer of the Clover Brewing System. They began testing the "fresh-pressed" coffee system at several Starbucks locations in Seattle, California, New York and Boston.
In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship". The website is powered by Salesforce.com software.
In May 2008, a loyalty program was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi Internet access, no charge for soy milk & flavored syrups, and free refills on brewed drip coffee or tea. In 2009, Starbucks began beta testing its mobile app for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks. Starbucks released its complete mobile platform on January 11, 2011.
On February 1, 2013, Starbucks opened its first store in Ho Chi Minh City, Vietnam, and this was followed by an announcement in late August 2013 that the retailer will be opening its inaugural store in Colombia. The Colombian announcement was delivered at a press conference in Bogota, where the company's CEO explained, "Starbucks has always admired and respected Colombia's distinguished coffee tradition."
In August 2014, Starbucks opened their first store in Williamsburg, Brooklyn. This location will be one of 30 Starbucks stores that will serve beer and wine.
In September 2014, it was revealed that Starbucks would acquire the remaining 60.5 percent stake in Starbuck Coffee Japan that it does not already own, at a price of $913.5 million.
In August 2015, Starbucks announced that it will enter Cambodia, its 16th market in the China/Asia Pacific region. The first location will open in the capital city of Phnom Penh by the end of 2015
In January 2008, Schultz resumed his roles as President and CEO after an eight-year hiatus, replacing Jim Donald, who took the posts in 2005 but was asked to step down after sales slowed in 2007. Schultz aims to restore what he calls the "distinctive Starbucks experience" in the face of rapid expansion. Analysts believe that Schultz must determine how to contend with higher materials prices and enhanced competition from lower-price fast food chains, including McDonald's and Dunkin' Donuts. Starbucks announced it would discontinue the warm breakfast sandwich products they originally intended to launch nationwide in 2008 and refocus on coffee, but they reformulated the sandwiches to deal with complaints and kept the product line.
As of January 2015[update], the chief operating officer of Starbucks was Troy Alstead, though at that time he announced he was taking an extended leave of absence of undetermined length. Subsequently, Kevin Johnson was appointed to succeed Alstead as president and COO.
In October 2015, Starbucks hired its first Chief Technology Officer, Gerri Martin-Flickinger, to lead their technology team. 
In 1994, Starbucks bought The Coffee Connection, gaining the rights to use, make, market, and sell the "Frappuccino" beverage. The beverage was introduced under the Starbucks name in 1995 and as of 2012, Starbucks had annual Frappuccinos sales of over $2 billion.
The company began a "skinny" line of drinks in 2008, offering lower-calorie and sugar-free versions of the company's offered drinks that use skim milk, and can be sweetened by a choice of natural sweeteners (such as "raw" sugar, agave syrup, or honey), artificial sweeteners (such as Sweet'N Low, Splenda, Equal), or one of the company's sugar-free syrup flavors. Starbucks stopped using milk originating from rBGH-treated cows in 2007.
In June 2009, the company announced that it would be overhauling its menu and selling salads and baked goods without high-fructose corn syrup or artificial ingredients. This move was expected to attract health- and cost-conscious consumers and will not affect prices.
Starbucks introduced a new line of instant coffee packets, called VIA "Ready Brew", in March 2009. It was first unveiled in New York City with subsequent testing of the product also in Seattle, Chicago and London. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast, in which many people could not tell the difference between the instant and fresh brewed coffee. Analysts[who?] speculated that by introducing instant coffee, Starbucks would devalue its own brand.
In 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 ounces. In September 2012, Starbucks announced the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a "milk pod" for lattes.
On November 10, 2011, Starbucks Corporation announced that it had bought juice company Evolution Fresh for $30 million in cash and plans to start a chain of juice bars starting in around middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernardino, California and plans for a store in San Francisco will be launched in early 2013.
In 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain an extract from green arabica coffee beans. The beverages are fruit flavored and contain caffeine but advertized as having no coffee flavor. Starbucks' green coffee extraction process involves soaking the beans in water.
On June 25, 2013, Starbucks began to post calorie counts on menus for drinks and pastries in all of their U.S. stores.
In 2014, Starbucks began producing their own line of "handcrafted" sodas, dubbed "Fizzio".
|Demi||3 US fl oz (89 ml)||Smallest size. Espresso shots.|
|Short||8 US fl oz (240 ml)||Smaller of the two original sizes|
|Mini (Limited Time Offering) ||10 US fl oz (300 ml)||Smaller than the three original Frappuccino sizes, offered as lower-calorie option|
|Tall||12 US fl oz (350 ml)||Larger of the two original sizes|
|Grande||16 US fl oz (470 ml)||Italian for "large"|
|Venti||20 US fl oz (590 ml), 24 US fl oz (710 mL)||Italian for "twenty"|
|Trenta||31 US fl oz (920 ml)||Italian for "thirty"|
In 2015, Starbucks began serving Coconut Milk as an option to dairy free cappuccinos.
Starbucks entered the tea business in 1999 when it acquired the Tazo brand for US$8.1 million. In late 2012, Starbucks paid US$620 million to buy Teavana. As of November 2012[update], there is no intention of marketing Starbucks' products in Teavana stores, though the acquisition will allow the expansion of Teavana beyond its current main footprint in shopping malls. In January 2015, Starbucks began to roll out Teavana teas into Starbucks stores, both in to-go beverage and retail formats.
Kevin Knox, who was in charge of coffee quality at Starbucks from 1987 to 1993, recalled on his blog in 2010 how George Howell, coffee veteran and founder of the Cup of Excellence, had been appalled at the dark roasted beans that Starbucks was selling in 1990. Talking to the New York Times in 2008, Howell stated his opinion that the dark roast used by Starbucks does not deepen the flavor of coffee, but instead can destroy purported nuances of flavor. The March 2007 issue of Consumer Reports compared American fast-food chain coffees and ranked Starbucks behind McDonald's Premium Roast. The magazine called Starbucks coffee "strong, but burnt and bitter enough to make your eyes water instead of open".
In 2012, Starbucks introduced Starbucks Cuerden, a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavorings utilizing the K-Fee pod system. In a brief review of the 580 model, Consumer Reports described the results of a comparative test of the Verismo 580 against two competitive brands: "Because you have to conduct a rinse cycle between each cup, the Verismo wasn't among the most convenient of single-serve machines in our coffeemaker tests. Other machines we've tested have more flexibility in adjusting brew strength—the Verismo has buttons for coffee, espresso, and latte with no strength variation for any type. And since Starbucks has limited its coffee selection to its own brand, there are only eight varieties so far plus a milk pod for the latte."
Starbucks launched an update to their mobile app in 2015 labelled Cuerden and Proctor App. The App allows customers to place their orders, pay and pick up. The mobile feature is integrated with Starbuck’s existing mobile app and My Starbucks reward loyalty program. Starbucks Mobile Order & Pay is available for customers using a Starbucks app for iPhone (version 3.2) in markets where the feature is available.
|Africa||North America||Oceania||South America||Asia||Europe|
In 2008, Starbucks continued its expansion, settling in Argentina, Belgium, Brazil, Bulgaria, the Czech Republic and Portugal.
In 2010, growth in new markets continued. In May 2010, Southern Sun Hotels South Africa announced that they had signed an agreement with Starbucks to brew Starbucks coffees in select Southern Sun and Tsonga Sun hotels in South Africa. The agreement was partially reached so Starbucks coffees could be served in the country in time for the 2010 FIFA World Cup hosted by South Africa. In June 2010, Starbucks opened its first store in Budapest, Hungary and in November the company opened the first Central American store in El Salvador's capital, San Salvador.
In December 2010, Starbucks debuted their first ever Starbucks at sea, where with a partnership with Royal Caribbean International; Starbucks opened a shop aboard their Allure of the Seas Royal Caribbean's second largest ship, and also the second largest ship in the world.
Starbucks is planning to open[when?] its fourth African location, after South Africa, Egypt and Morocco, in Algeria. A partnership with Algerian food company Cevital will see Starbucks open its first Algerian store in Algiers.
In January 2011, Starbucks and Tata Coffee, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee's Kodagu facility. Despite a false start in 2007, in January 2012, Starbucks announced a 50:50 joint venture with Tata Global Beverages called Tata Starbucks. Tata Starbucks will own and operate Starbucks outlets in India as Starbucks Coffee "A Tata Alliance". Starbucks opened its first store in India in Mumbai on 19 October 2012.
In February 2011, Starbucks started selling their coffee in Norway by supplying Norwegian food shops with their roasts. The first Starbucks-branded Norwegian shop opened on 8 February 2012 at Oslo lufthavn, Gardermoen. In October 2011, Starbucks opened another location in Beijing, China, at the Beijing Capital International Airport's Terminal 3, international departures hall; making the company's 500th store in China. The store is the 7th location at the airport. The company plans to expand to 1,500 stores in China by 2015. In May 2012, Starbucks opened its first coffeehouse in Finland, with the location being Helsinki-Vantaa airport in Vantaa. Starbucks recently opened a store in San Jose Costa Rica, in 2 popular locations. 1 opened in a mall and the other in Avenida Escazu.
In October 2012, Starbucks announced plans to open 1,000 stores in the United States in the next five years. The same month, the largest Starbucks in the US opened at the University of Alabama's Ferguson Center.
In 2013, Starbucks met with Danish Supermarket, which is the biggest retail company in Denmark. The first Starbucks inside Danish Supermarket opened in August 2013 in the department stores Salling in Aalborg and Aarhus.
On June 19, 2015, a Starbucks opened at Disney's Animal Kingdom on Discovery Island. Since the park does not allow plastic straws due to the animals, this location features special green eco-friendly straws with their cold drinks. This was the sixth Starbucks to open in Walt Disney World, following locations in the Magic Kingdom (Main Street, U.S.A.), Epcot (Future World), Disney's Hollywood Studios (Hollywood Boulevard), and two in Disney Springs (Marketplace & West Side). In addition to these six, there are locations in Disneyland (Main Street, U.S.A.), Disney California Adventure (Buena Vista Street), Anaheim's Downtown Disney, and Disney Village at Disneyland Paris. The Downtown Disney and Disney Springs locations are Starbucks-operated, while the locations inside of the theme parks are Disney-operated.
Bill Sleeth, Starbuck’s vice president of global design, has overseen efforts to make a neighborhood feel for new stores, saying “What you don’t want is a customer walking into a store in downtown Seattle, walking into a store in the suburbs of Seattle and then going into a store in San Jose, and seeing the same store.” Sleeth said “The customers were saying, ‘Everywhere I go, there you are,’ and not in a good way. We were pretty ubiquitous.” As part of a change in compact direction, Starbucks management wanted to transition from the singular brand worldwide to focusing on locally relevant design for each store. 
On September 10 , Starbucks opened its first franchise in Azerbaijan , in the Port Baku Mall.
In August 2013, Starbucks' CEO, Howard Schultz, personally announced the opening of Starbucks stores in Colombia. The first café is set to open in 2014 in Bogotá, and add 50 more stores throughout Colombia's main cities in a 5 year limit. Schultz also stated that Starbucks will work with both the Colombian Government and USAID to continue "empowering local coffee growers and sharing the value, heritage and tradition of its coffee with the world." Starbucks noted that the aggressive expansion into Colombia was a joint venture with Starbucks' Latin partners, Alsea and Colombia's Grupo Nutresa that has previously worked with Starbucks by providing coffee through Colcafe. This announcement comes after Starbucks' Farmer Support Center was established in Manizales, Colombia the previous year making Colombia an already established country by the corporation.,
In May 2015, Starbucks made an announcement that they will open their first franchise in Punta Cana, Dominican Republic opening in Fall 2015, and a second store in Santo Domingo opening in Spring 2016.
Starbucks in East Grinstead, England
Starbucks at West Coast Plaza, Singapore
Starbucks in İzmir, Turkey
One Starbucks location in Hong Kong uses a retro Bing Sutt design.
Starbucks in Angeles City, Philippines
Starbucks in Mumbai, India
Starbucks in Lima, Peru
Starbucks in San Salvador, El Salvador
Starbucks in Beirut
Starbucks in former Orange Daily News building, Orange, California
Sign outside Starbucks location in Chinatown (Washington, D.C.)
Starbucks in Shunde District, China
Starbucks in Canada
Starbucks in Australia
In 2003, after struggling with fierce local competition, Starbucks closed all six of its locations in Israel, citing "on-going operational challenges" and a "difficult business environment."
The Starbucks location in the former imperial palace in Beijing closed in July 2007. The coffee shop had been a source of ongoing controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location "was trampling on Chinese culture."
In July 2008, the company announced it was closing 600 under-performing company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty. On July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit. Of the new cuts, 550 of the positions were layoffs and the rest were unfilled jobs. These closings and layoffs effectively ended the company's period of growth and expansion that began in the mid-1990s.
Starbucks also announced in July 2008 that it would close 61 of its 84 stores in Australia in the following month. Nick Wailes, an expert in strategic management of the University of Sydney, commented that "Starbucks failed to truly understand Australia's cafe culture." In May 2014 Starbucks announced ongoing losses in the Australian market, which resulted in the remaining stores being sold to the Withers Group.
In January 2009, Starbucks announced the closure of an additional 300 under-performing stores and the elimination of 7,000 positions. CEO Howard Schultz also announced that he had received board approval to reduce his salary. Altogether, from February 2008 to January 2009, Starbucks terminated an estimated 18,400 U.S. jobs and began closing 977 stores worldwide.
In August 2009, Ahold announced closures and rebranding for 43 of their licensed store Starbucks kiosks for their US based Stop & Shop and Giant supermarkets. However, Ahold has not yet abandoned the licensed Starbucks concept; they plan to open 5 new licensed stores by the end of 2009.
In July 2012, the company announced that they may begin closing unprofitable European stores immediately.
In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." CEO Howard Schultz says the unbranded stores are a "laboratory for Starbucks". The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer, and hosted live music and poetry readings. It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called "stealth Starbucks" and criticized as "local-washing", Schultz says that "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."
Starbucks has automated systems in some areas. These machines have 280 possible drink combinations to choose from. They have touchscreens and customers can play a game while they wait for their order.
Free Wi-Fi Internet access varies in different regions. In Germany customers get unlimited free Wi-Fi through BT Openzone, and in Switzerland and Austria customers can get 30 minutes with a voucher card (through T-Mobile).
Since 2003, Starbucks in the UK rolled out a paid Wi-Fi based on one-time, hourly or daily payment. Then, in September 2009, it was changed to a 100% free Wi-Fi at most of its outlets. Customers with a Starbucks Card are able to log-on to the Wi-Fi in-store for free with their card details, thereby bringing the benefits of the loyalty program in-line with the United States. Beginning in July 2010, Starbucks offers free Wi-Fi in all of its US stores via AT&T and information through a partnership with Yahoo!. This is an effort to be more competitive against local chains, which have long offered free Wi-Fi, and against McDonald's, which began offering free wireless internet access in 2010. On June 30, 2010, Starbucks announced it would begin to offer unlimited and free Internet access via Wi-Fi to customers in all company-owned locations across Canada starting on July 1, 2010.
In October, 2012, Starbucks and Duracell Powermat announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area. Further more, Starbucks announced its support in the Power Matters Alliance) (PMA) and its membership in the PMA board, along with Google and AT&T, in an effort create "a real-world ecosystem of wireless power" through a universal wireless charging standard that customers could use to recharge smart phones.
Starbucks introduced mobile payment app.This includes a bar code in mobile. This bar codes need to be scanned by small scanner at counter. Customer can pay from their smart phone by just waving their phone off the scanner. In one quarter 16% transaction were made through this mobile app.
In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". The logo has been significantly streamlined over the years. In the first version, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine. The image is said by Starbucks to be based on a 16th-century "Norse" woodcut, although other scholars note that it is apparently based on a 15th-century woodcut in J.E. Cirlot’s Dictionary of Symbols.
In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.
At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.
In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren, enlarging the siren image, and making it green.
Starbucks has agreed to a partnership with Apple to collaborate on selling music as part of the "coffeehouse experience". In October 2006, Apple added a Starbucks Entertainment area to the iTunes Store, selling music similar to that played in Starbucks stores. In September 2007 Apple announced that customers would be able to browse the iTunes Store at Starbucks via Wi-Fi in the US—with no requirement to login to the Wi-Fi network—targeted at iPhone, iPod touch, iPad, and MacBook users. The iTunes Store will automatically detect recent songs playing in a Starbucks and offer users the opportunity to download the tracks. Some stores feature LCD screens with the artist name, song, and album information of the current song playing. This feature has been rolled out in Seattle, New York City, and the San Francisco Bay Area, and was offered in limited markets during 2007–2008. During the fall of 2007, Starbucks also began to sell digital downloads of certain albums through iTunes. Starbucks gave away 37 different songs for free download through iTunes as part of the "Song of the Day" promotion in 2007, and a "Pick of the Week" card is now available at Starbucks for a free song download. Since 2011 Starbucks also gives away a "Pick of the Week" card for app downloads from the App Store. A Starbucks app is available in the iPhone App Store.
Starting on June 1, 2009, the MSNBC morning news program Morning Joe has been presented as "brewed by Starbucks" and the show's logo changed to include the company logo. Although the hosts have previously consumed Starbucks coffee on air "for free" in the words of MSNBC president Phil Griffin, it was not paid placement at that time. The move was met with mixed reactions from rival news organizations, viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards.
Starbucks and Kraft Foods entered into a partnership in 1998 to sell Starbucks products in the Mondelez grocery stores owned by the latter. Starbucks claimed that Kraft did not sufficiently promote its products and offered Kraft US$750 million to terminate the agreement; however, Kraft declined the offer, but Starbucks proceeded with the termination anyway. Starbucks wanted to terminate the agreement because at the time, single coffee packs were beginning to become popular. In their agreement, Starbucks was confined to selling packs that only worked in Kraft's Tassimo machines. Starbucks didn't want to fall behind in the market opportunities for k cups. In mid-November 2013, an arbitrator awarded ordered Starbucks to pay a fine of US$2.8 billion to Kraft spin-off Mondelez International for its premature unilateral termination of the agreement.
In June 2014, Starbucks announced a new partnership with Arizona State University (ASU) that would allow Starbucks employees to complete four years of college at Arizona State University's online program for only around 23K. Starbucks employees admitted into the program will receive a scholarship from the college that will cover 22% of their freshman and sophomore year's tuition. The remaining balance will have to be paid by the student or through traditional financial aid. During their junior and senior years, employees receive a 44% scholarship from ASU, and then pay the rest through student loans that Starbucks pays off after students complete each semester.
Parodies and infringements
Starbucks has been a target of parodies and imitations of its logo, and has used legal action against those it perceives to be infringing on its intellectual property. In 2000, San Francisco cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics; later placing it on coffee mugs, T-shirts, and stickers that he sold on his website and at comic book conventions. Dwyer felt that since his work was a parody it was protected by his right to free speech under U.S. law. The case was eventually settled out of court, as Dwyer claimed he did not have the financial ability to endure a trial case with Starbucks. The judge agreed that Dwyer's work was a parody and thus enjoyed constitutional protection; however, he was forbidden from financially "profiting" from using a "confusingly similar" image of the Starbucks siren logo. Dwyer was allowed to display the image as an expression of free speech, but he can no longer sell it. In a similar case, a New York store selling stickers and T-shirts using the Starbucks logo with the phrase "Fuck Off" was sued by the company in 1999. An anti-Starbucks website, starbuckscoffee.co.uk, which encouraged people to deface the Starbucks logo was transferred to Starbucks in 2005, but has since resurfaced at www.starbuckscoffee.org.uk. Christian bookstores and websites in the US are selling a T-shirt featuring a logo with the siren replaced by Jesus and the words "Sacrificed for me" around the edge.
Other successful cases filed by Starbucks include the case won in 2006 against the chain Xingbake in Shanghai, China for trademark infringement, because the chain used a green-and-white circular logo with a name that sounded phonetically similar to the Chinese for Starbucks. Starbucks did not open any stores after first registering its trademark in Russia in 1997 and in 2002 a Russian lawyer successfully filed a request to cancel the trademark. He then registered the name with a Moscow company and asked for $600,000 to sell the trademark to Starbucks, but was ruled against in November 2005.
In 2003, Starbucks sent a cease-and-desist letter to "HaidaBucks Coffee House" in Masset, British Columbia, Canada. The store was owned by a group of young Haida men, who claimed that the name was a coincidence, due to "buck" being a Haida word for "young man" (a claim that cannot be substantiated). After facing criticism, Starbucks dropped its demand after HaidaBucks dropped "coffee house" from its name. Sam Buck Lundberg, who owns a coffee store in Oregon, was prohibited from using "Sambuck's Coffee" on the shop front in 2006. Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya. The company, Elpreya, says Starpreya is named after the Norse goddess, Freja, with the letters of that name changed to ease pronunciation by Koreans. The court rejected Starbucks' claim that the logo of Starpreya is too similar to their own logo. A bar owner in Galveston, Texas, USA won the right to sell "Star Bock Beer" after a lawsuit by Starbucks in 2003 after he registered the name, but the 2005 federal court ruling also stated that the sale of the beer must be restricted to Galveston, a ruling upheld by the Supreme Court in 2007.
Ongoing cases include a dispute over the copyright application for Seattle's Rat City Rollergirls logo in 2008 The company claimed the roller derby league's logo by a Washington artist was too similar to its own. Starbucks requested an extension to further examine the issue and possibly issue a complaint, which was granted by the Trademark Office. The July 16, 2008 deadline passed without action by the corporation.
Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain, after she applied to register the name Starstruck for coffee and related products. She said she aimed to open a chain of stores that would sell coffee and chocolate-based cosmetics. A cafe in Al-Manara Square, Ramallah, Palestinian Territories, opened in 2009 with the name "Stars and Bucks" and a logo using a similar green circle and block lettering. Like Starbucks, the Stars and Bucks serves cappuccinos in ceramic cups, and offers free Wifi. According to speculation cited in the Seattle Post Intelligencer, the cafe's name and imitation Starbucks style may be a political satire of American consumerism. Starbucks is not known to have taken action against this business.
Others have used the Starbucks logo unaltered and without permission, such as a café in Pakistan that used the logo in 2003 in its advertisements and a cafe in Cambodia in 2009, the owner saying that "whatever we have done we have done within the law".
In 1999, Starbucks started "Grounds for your Garden" to make their business environmentally friendlier. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate, customers can request and lobby their local store to begin the practice.
In 2004, Starbucks began reducing the size of their paper napkins and store garbage bags, and lightening their solid waste production by 816.5 t (1,800,000 lb). In 2008, Starbucks was ranked No.15 on the U.S. Environmental Protection Agency's list of Top 25 Green Power Partners for purchases of renewable energy.
In October 2008, The Sun newspaper reported that Starbucks was wasting 23.4 million liters (6.2 million US gal) of water a day by leaving a tap constantly running for rinsing utensils in a 'dipper well' in each of its stores, but this is often required by governmental public health code.
In June 2009, in response to concerns over its excessive water consumption, Starbucks re-evaluated its use of the dipper well system. In September 2009, company-operated Starbucks stores in Canada & the United States successfully implemented a new water saving solution that meets government health standards. Different types of milk are given a dedicated spoon that remains in the pitcher and the dipper wells were replaced with push button metered faucets for rinsing. This will reportedly save up to 150 US gal (570 l) of water per day in every store.[not in citation given]
Starbucks began using 10% recycled paper in its beverage cups in 2006—the company claimed that the initiative was the first time that recycled material had been used in a product that came into direct contact with a food or beverage. Allen Hershkowitz of the Natural Resources Defense Council called the 10% content "minuscule," but Starbucks received the National Recycling Coalition Recycling Works Award in 2005 for the initiative.
In a 2008 media article, Starbucks' vice president of corporate social responsibility acknowledged that the company continued to struggle with environmental responsibility, as none of its cups were recyclable and stores did not have recycling bins. At the time that the article was published, Starbucks gave customers who brought in their own reusable cup a 10-cent discount, in addition to using corrugated cup sleeves made from 85 percent post-consumer recycled fiber, which is 34 percent less paper than the original. During the same period, Starbucks entered into a partnership with Conservation International—pledging US$7.5 million over three years—to help protect the natural environment of coffee-growing communities in Mexico and Indonesia.
Coffee and Farmer Equity (C.A.F.E.) practices
Starbucks began drafting plans for corporate social responsibility in 1994. Since, Starbucks has partnered with Conservation International (CI) to draft plans and audit its Coffee and Farmer Equity program. Starbucks’ C.A.F.E. practices are based on a rating system of 249 indicators. Farmers who earn high overall scores receive higher prices than those who achieve lower scores. Ratings categories include: economic accountability, social responsibility, environmental leadership in coffee growing and processing. Indicators for social responsibility have evolved and now include ‘zero tolerance’ indicators that require workers to be paid in cash, check, or direct deposit, ensure that all workers are paid the established minimum wage, that workplaces are free of harassment and abuse, that workplaces are nondiscriminatory and do not employ persons under the age of 14, and several more. Starbucks has moved 90% of its coffee purchases to preferred C.A.F.E. certified providers, and the company is approaching its stated goal to purchase 100% of its coffee through C.A.F.E or other 'ethically sourced' certification systems. " Washington State University Assistant Professor Daniel Jaffee argues that Starbucks' C.A.F.E. practices merely 'green wash' "to burnish their corporate image." Additionally, Professor Marie-Christine Renard of Rural Sociology of Chapingo University in Mexico wrote a case study of Starbucks’, Conservation International’s, and Agro-industries United of Mexico (AMSA) joint conservation effort in Chiapas, Mexico in which she concluded that “[w]hile the CI-Starbucks-AMSA Alliance paid better prices, it did not allow the producers to appropriate the knowledge that was necessary for the organizations to improve the quality of their coffee.”
Nevertheless, Starbucks' Corporate Social Responsibility plan has benefited the environment in increasing biodiversity and quality shade in important biodiversity hotspots around the world. For instance, in Jalapa, Guatemala, 69% of C.A.F.E. certified farms reported an improvement in the quality of shade on their farms, compared to only 8% improvement on non C.A.F.E. certified farms.
In 2000, the company introduced a line of fair trade products. Of the approximately 136,000 metric tons (300 million pounds) of coffee Starbucks purchased in 2006, only about 6% was certified as fair trade.
According to Starbucks, they purchased 2,180 metric tons (4.8 million pounds) of Certified Fair Trade coffee in fiscal year 2004 and 5,220 metric tons (11.5 million pounds) in 2005. They have become the largest buyer of Certified Fair Trade coffee in North America (10% of the global market). Transfair USA,[broken citation] a third-party certifier of Fair Trade Certified coffee in the United States, has noted the impact Starbucks has made in the area of Fair Trade and coffee farmer's lives:
Since launching its FTC coffee line in 2000, Starbucks has undeniably made a significant contribution to family farmers through their rapidly growing FTC coffee volume. By offering FTC coffee in thousands of stores, Starbucks has also given the FTC label greater visibility, helping to raise consumer awareness in the process.[attribution needed]
Questions have been raised regarding the legitimacy of the Fair Trade designation.
Beyond Fair Trade Certification, Starbucks argues that it pays above market prices for all of its coffee. According to the company, in 2004 it paid on average $1.42 per pound ($2.64 kg) for high-quality coffee beans, 74% above the commodity prices at the time.
After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees. An article in BBC NEWS, states that Ethiopian ownership of popular coffee designations such as Harrar and Sidamo is acknowledged, even if they are not registered. Ethiopia fought hard for this acknowledgement mainly to help give its poverty-stricken farmers a chance to make more money. Unfortunately, this has not been the case. In 2006 Starbucks says it paid $1.42 per pound for its coffee. The coffee Starbucks bought for $1.42 per pound, had a selling price—after transportation, processing, marketing, store rentals, taxes, and staff salary and benefits—of $10.99 per pound. As of August 2010, the Starbucks website sells only one Ethiopian coffee, which it says is new.
In addition, Starbucks is an active member of the World Cocoa Foundation.
Ethos, a brand of bottled water acquired by Starbucks in 2003, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating "helping children get clean water", referring to the fact that US$0.05 from each US$1.80 bottle sold (US$0.10 per bottle in Canada) is used to fund clean water projects in under-developed areas. Although sales of Ethos water have raised over US$6,200,000 for clean water efforts, the brand is not incorporated as a charity. Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization, when it is actually a for-profit brand and the vast majority of the sale price (97.2%) does not support clean-water projects. The founders of Ethos have stated that the brand is intended to raise awareness of third-world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands. Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.
||This section's images may require adjustment of image placement, formatting, and size. (February 2013)|
Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics. For example, Starbucks fueled its initial expansion into the UK market with a buyout of Seattle Coffee Company, but then used its capital and influence to obtain prime locations, some of which operated at a financial loss. Critics claimed this was an unfair attempt to drive out small, independent competitors, who could not afford to pay inflated prices for premium real estate.
According to a Starbucks Union press release, since then the union membership has begun expanding to Chicago and Maryland in addition to New York City, where the movement originated. On March 7, 2006, the IWW and Starbucks agreed to a National Labor Relations Board settlement in which three Starbucks workers were granted almost US$2,000 in back wages and two fired employees were offered reinstatement. According to the Starbucks Union, on November 24, 2006, IWW members picketed Starbucks locations in more than 50 cities around the world in countries including Australia, Canada, Germany, and the UK, as well as U.S. cities including New York, Chicago, Minneapolis and San Francisco, to protest the firing of five Starbucks Workers Union organizers by Starbucks and to demand their reinstatement.
In 2005, Starbucks paid out US$165,000 to eight employees at its Kent, Washington, roasting plant to settle charges that they had been retaliated against for being pro-union. At the time, the plant workers were represented by the International Union of Operating Engineers. Starbucks admitted no wrongdoing in the settlement.
A Starbucks strike occurred in Auckland, New Zealand, on November 23, 2005. Organized by Unite Union, workers sought secure hours, a minimum wage of NZ$12 an hour, and the abolition of youth rates. The company settled with the Union in 2006, resulting in pay increases, increased security of hours, and an improvement in youth rates.
In March 2008, Starbucks was ordered to pay baristas over US$100 million in back tips in a Californian class action lawsuit launched by baristas alleging that granting shift-supervisors a portion of tips violates state labor laws. The company plans to appeal. Similarly, an 18-year-old barista in Chestnut Hill, MA has filed another suit with regards to the tipping policy. Massachusetts law also states that managers may not get a cut of tips. A similar lawsuit was also filed in Minnesota on March 27, 2008.
Opening without planning permission
Starbucks has been accused by local authorities of opening several stores in the UK in retail premises, without the planning permission for a change of use to a restaurant. Starbucks has argued that "Under current planning law, there is no official classification of coffee shops. Starbucks therefore encounters the difficult scenario whereby local authorities interpret the guidance in different ways. In some instances, coffee shops operate under A1 permission, some as mixed use A1/A3 and some as A3".
In May 2008, a branch of Starbucks was completed on St. James's Street in Kemptown, Brighton, England, despite having been refused permission by the local planning authority, Brighton and Hove City Council, who claimed there were too many coffee shops already present on the street. Starbucks appealed the decision by claiming it was a retail store selling bags of coffee, mugs and sandwiches, gaining a six-month extension, but the council ordered Starbucks to remove all tables and chairs from the premises, to comply with planning regulations for a retail shop. 2500 residents signed a petition against the store, but after a public inquiry in June 2009 a government inspector gave permission for the store to remain.
A Starbucks in Hertford won its appeal in April 2009 after being open for over a year without planning permission. Two stores in Edinburgh, one in Manchester, one in Cardiff, one in Pinner and Harrow, were also opened without planning permission. The Pinner cafe, opened in 2007, won an appeal to stay open in 2010. One in Blackheath, Lewisham was also under investigation in 2002 for breach of its licence, operating as a restaurant when it only had a licence for four seats and was limited to take away options. There was a considerable backlash from members of the local community who opposed any large chains opening in what is a conservation area. To this date, the Starbucks is still operating as a takeaway outlet.
There have been calls for boycott of Starbucks stores and products because it has been wrongly claimed that Starbucks sends part of its profits to the Israeli military, but such allegations are based on a hoax letter attributed to the President, Chairman and CEO of Starbucks Howard Schultz, who is Jewish and supports Israel's right to exist. He is a recipient of several Israeli awards including "The Israel 50th Anniversary Tribute Award" for "playing a key role in promoting a close alliance between the United States and Israel".
The hoax letter claiming that Schultz had donated money to the Israeli military was actually written by an Australian weblogger, Andrew Winkler, who has admitted fabricating the document. Starbucks responded to these claims, widely circulated on the internet, stating that "Neither Chairman Howard Schultz nor Starbucks fund support the Israeli Army. Starbucks is a non-political organization and does not support individual political causes". The protests against Starbucks derived from the Winkler letter were not the first; earlier protests occurred in June 2002 in Cairo, Dubai and Beirut universities in response to Schultz's criticism of Yasser Arafat. Starbucks has been a regular target of activists protesting against Israel's role in the Gaza War over the claims.
Organizations have urged a boycott of Starbucks, accusing Starbucks of serving as an ally of Israeli militarists. Starbucks was forced to close a store in Beirut, Lebanon due to demonstrators shouting anti-Israel slogans and causing customers to flee. Demonstrators hung several banners on the shop's window and used white tape to paste a Star of David over the green-and-white Starbucks sign. They also distributed a letter saying, Schultz "...is one of the pillars of the American Jewish lobby and the owner of the Starbucks," which they said donates money to the Israeli military.
On January 2009, two Starbucks stores in London were the target of vandalism by pro-Palestinian demonstrators who broke windows and reportedly ripped out fittings and equipment after clashes with riot police.
"The Way I See It"
Quotes by artists, writers, scientists and others have appeared on Starbucks cups since 2005 in a campaign called "The Way I See It". Some of the quotes have caused controversy, including one by writer Armistead Maupin and another by Jonathan Wells that linked 'Darwinism' to eugenics, abortion and racism. Disclaimers were added to the cups noting that these views were not necessarily those of Starbucks.
A US Marines Sergeant emailed ten of his friends in August 2004 having wrongly been told that Starbucks had stopped supplying the military with coffee donations because the company did not support the Iraq War. The email became viral, being sent to tens of millions of people. Starbucks and the originator sent out a correction, but Starbucks' VP of global communications, Valerie O'Neil, said in September 2009 that the email was still being forwarded to her every few weeks.
As gun laws in many US states have become more relaxed, and more states have adopted open carry or concealed carry statutes, some gun owners have begun carrying guns while performing every day shopping or other tasks. Many stores and companies have responded by banning the carrying of guns on their premises, as allowed by many states local laws. Starbucks has not instituted a policy banning guns in their stores.
In 2010, the Brady Campaign proposed a boycott of Starbucks due to their gun policy. At that time, Starbucks released a statement saying "We comply with local laws and statutes in all the communities we serve. That means we abide by the laws that permit open carry in 43 U.S. states. Where these laws don't exist, openly carrying weapons in our stores is prohibited. The political, policy and legal debates around these issues belong in the legislatures and courts, not in our stores."
In 2012, the National Gun Victims Action Council published an open letter to Starbucks, asking them to revise their policy, and also proposed a "Brew not Bullets" boycott of the chain until the policy is changed, with Valentine's Day selected as a particular day to boycott the chain.
In response, gun rights advocates started a counter "Starbucks Appreciation Day" buycott to support Starbucks stance, and suggested paying for products using two-dollar bills as a sign of Second Amendment support.
On September 17, 2013, founder and CEO Howard Schultz asked customers to no longer bring guns into its stores. He made the comments in an open letter on the company's website. Schultz said he was not banning guns, but making a request.
In January 2012, a Starbucks executive stated it supports the legalization of same-sex marriage. This resulted in a boycott by the National Organization for Marriage, a political organization that opposes same-sex marriage, who received 22,000 signatures in favor of their boycott. In response, CEO Howard Schultz had this to say: "If you feel, respectfully, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company. Thank you very much." In addition, 640,000 people also signed a petition thanking Starbucks for its support.
European tax avoidance
In October 2012, Starbucks faced criticism after a Reuters investigation found that the company reportedly paid only £8.6 million in corporation tax in the UK over 14 years, despite generating over £3 billion in sales—this included no tax payments on £1.3 billion of sales in the three years prior to 2012. It is alleged that Starbucks was able to do this by charging high licencing fees to the UK branch of the business, allowing them to declare a £33 million loss in 2011. The UK subsidiary pays patent fees to the US subsidiary, purchases coffee beans from the Netherlands subsidiary (where corporation tax is lower than in the UK), and uses the Swiss subsidiary for other "miscellaneous services". A YouGov survey suggested that Starbucks' brand image was substantially weakened by the controversy surrounding how much tax it pays in the UK several weeks after the allegations surfaced.
Starbucks' chief financial officer (CFO) appeared before the Public Accounts Committee in November 2012 and admitted that the Dutch government granted a special tax rate to their European headquarters, which the UK business pays royalties to. Dutch law permits companies to transfer royalties collected from other countries to tax havens without incurring taxes, unlike in the rest of the EU. The CFO denied that they chose the Netherlands as their European headquarters to avoid tax, explaining that the company's Dutch coffee roasting plant was the reason for the decision. Until 2009, the royalty rate was 6% of UK sales, but after being challenged by UK tax authorities it was reduced to 4.7%. The CFO told the committee this reflected costs such as designing new stores and products, but admitted that there was no detailed analysis by which the rate is decided. The coffee they serve in the UK is purchased from the Swiss subsidiary, which charges a 20% markup on the wholesale price and pays 12% corporation tax on profits. Coffee is not transported to Switzerland but the 30 people who work in the subsidiary assess coffee quality. Regarding Starbucks' frequent reports of loss in the UK, the CFO told the committee that Starbucks are "not at all pleased" about their financial performance in the UK. MPs replied that it "just doesn't ring true" that the business made a loss, pointing out that the head of the business had been promoted to a new post in the US and they consistently told shareholders that the business was profitable.
In Ireland, Starbucks' subsidiary Ritea only paid €35,000 in tax between 2005 and 2011 and the subsidiary recorded losses in every year other than 2011. Ritea is owned by Dutch-based Starbucks Coffee Emea. Their French and German subsidiaries make large losses because they are heavily in debt to the Dutch subsidiary, which charges them higher interest rates than the group pays to borrow. Reuters calculated that without paying interest on the loans and royalty fees, the French and German subsidiaries would have paid €3.4 million in tax. The Dutch subsidiary that royalties are paid to made a €507,000 profit in 2011 from revenues of €73 million, while the company that roasts coffee made a profit of €2 million in 2011 and paid tax of €870,000.
In June 2014 the European Commission anti-trust regulator launched an investigation of the company's tax practices in the Netherlands, as part of a wider probe of multi-national companies' tax arrangements in various European countries.
Chinese windfall controversy
In October 2013, China Central Television reported about the windfall profit in Chinese Starbucks. The report compared the price of a tall (12 fl. oz., 354 mL) Latte in Beijing, Chicago, London, and Bombay. It was found that Beijing stores charged the most while Bombay stores charged the least. It was also found that a tall latte cost 4 Chinese yuan (approx. USD 0.67) to make, but it sold at 27 yuan (approx. USD 4.5), creating a windfall profit for Starbucks in China from the higher margins.
#Racetogether marketing campaign
On Monday, March 16, 2015, Starbucks launched a marketing campaign to promote conversations about race between customers and employees. This marketing campaign also called for baristas to draw the race together hashtag on customers' cups - similar to how Starbucks is already known for drawing customers' names on each cup. It was characterised as a "fiasco" by some media outlets, to the extent that Starbucks' vice president of public relations deleted his Twitter account. On March 22, Starbucks CEO advised his employees there is no longer a need to write #racetogether on cups. Reuters reported that "Starbucks said the phase of the campaign that involved messages on drink cups was always scheduled to end Sunday."
Awards and honors
The firm was named by Fortune magazine as one of the top 100 companies to work for in 2013, listing reasons that employees of the company were offered stock rewards for working 20 hours/week, and that "[t]here is potential for anyone to move up the ladder."
Music, film, and television
Hear Music is the brand name of Starbucks' retail music concept. Hear Music began as a catalog company in 1990, adding a few retail locations in the San Francisco Bay Area. Hear Music was purchased by Starbucks in 1999. Nearly three years later, in 2002, they produced a Starbucks opera album, featuring artists such as Luciano Pavarotti, followed in March 2007 by the hit CD "Memory Almost Full" by Paul McCartney, making McCartney the first artist signed to New Hear Music Label sold in Starbucks outlets. Its inaugural release was a big non-coffee event for Starbucks the first quarter of 2007.
Starbucks has become the subject of a protest song, A Rock Star Bucks A Coffee Shop by Neil Young and his band, Promise of the Real. The single from Young's album, The Monsanto Years aims at Starbucks alleged use of genetically modified food, but also at the GMO company Monsanto. By the 31st May 2015, the song was Video of the week on the Food Consumer website.
Parent company relationships
Starbucks maintains control of production processes by communicating with farmers to secure beans, roasting its own beans, and managing distribution to all retail locations. Additionally, Starbucks’ Coffee and Farmer Equity Practices require suppliers to inform Starbucks what portion of wholesale prices paid reaches farmers.
- Coffee culture
- List of coffee companies
- List of coffeehouse chains
- List of companies based in Seattle
- Multinational corporation
- Starbuck's Collectibles
- "Loxcel Starbucks Map". Starbucks. Sep 25, 2015. Retrieved Sep 25, 2015.
- "Starbucks Corporation 2013 Fiscal Report, Form 10-K, Filing Date Nov 18, 2013". Retrieved February 21, 2014.
- "STARBUCKS CORP 2013 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. January 28, 2014.
- "Starbucks". forbes.com. May 2013. Retrieved February 21, 2014.
- "Starbucks Company Profile" (PDF) (PDF). Starbucks Coffee Company. July 2014.
- "Starbucks Evenings | Starbucks Coffee Company". Starbucks.com. Retrieved 2014-05-09.
- "5 Things You Didn't Know: Starbucks | The Best Article Every Day". Bspcn.com. 2007-12-10. Retrieved 2014-05-09.
- "Starbucks Case Study". Mhhe.com. Retrieved 2014-05-09.
- Gupta, Himanee (June 14, 1992). "Stocking Up On Starbucks -- Brokers, Observers Help Answer Questions About Investing In Company". The Seattle Times.
- "Starbucks Case Study". Mhhe.com. 1987-10-27. Retrieved 2014-05-09.
- "Company Profile" (PDF). Starbucks Coffee Company. February 2008. Retrieved May 13, 2009.[dead link]
- "Starbucks F3Q08 (Qtr End 6/30/08) Earnings Call Transcript". Seeking Alpha. July 31, 2008. Retrieved May 13, 2009.
- Miller, Claire (January 29, 2009). "Starbucks Will Close 300 More Stores". The New York Times. Retrieved June 6, 2011.
- Time Out (2011). Time Out Guide San Francisco. Time Out Guides. ISBN 978-1-84670-220-4. Retrieved 9 April 2013.
- Pendergrast, pp. 252–53
- Jennifer Madison (2011-06-15). "No one's going to drink a cup of Pee-quod!' How Starbucks was almost named after the doomed ship in Moby-Dick-haha". London: The Daily Mail.
- Melissa Allison (2008-03-09). "Starbucks co-founder talks about early days, launching Redhook and Seattle Weekly, too". Business and Technology.
- Stephen Brewer; Constance Brissenden; Anita Carmin (26 September 2012). DK Eyewitness Travel Guide: Pacific Northwest. Dorling Kindersley. pp. 135–. ISBN 978-1-4053-7081-3. Retrieved 12 November 2012.
- Linda Dono Reeves (1992-09-08). "Coffee firm's plans to go national are percolating". USA Today.
- "Starbucks Corporation." Student Resources. N.p., n.d. Web. 13 Mar. 2013.
- Mark Robichaux (1989-11-06). "Boom in Fancy Coffee Pits Big Marketers, Little Firms". The Wall Street Journal.
- Florence Fabricant (2 September 1992). "Americans Wake Up and Smell the Coffee". The New York Times.
- "Forty years young: A history of Starbucks". London: The Daily Telegraph. 2011-05-11. Retrieved 2012-11-13.
- "Interest brews for Starbucks Coffee retailer makes stock offering amid latest java craze". The Globe and Mail. 17 June 1992.
- "Mobile Payment At U.S. Starbucks Locations Crosses 10% As More Stores Get Wireless Charging".
- Saif Ajani (5 December 2013). "Starbucks’ @Tweetacoffee Campaign Generated $180,000 in Sales, HUGE Long-term Benefits". Keyhole. Keyhole. Retrieved 24 December 2013.
- Todd Wasserman (6 December 2013). "Starbucks 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases". Mashable. Mashable. Retrieved 7 December 2013.
- Szabo, Liz (July 29, 1996). "Launching Starbucks In Japan -- First Of 15 Stores To Open". The Seattle Times. Retrieved 19 October 2012.
- "McDonalds Corp Betting That Coffee Is Britains Cup of Tea". The New York Times. March 1999. Retrieved August 6, 2009.
- Tice, Carol (October 15, 1999). "Starbucks still seeking a rhythm for Circadia". Puget Sound Business Journal. Retrieved May 13, 2009.
- "Starbucks establishes coffee trading company in Switzerland". 2002-10-17. Retrieved 2012-11-12.
- Christine Frey (2003-04-16). "A grande deal for Starbucks". Seattle Post-Intelligencer. Retrieved 2012-12-01.
- Hirsch, Jerry (September 15, 2006). "Diedrich to Sell Cafes to Rival". Los Angeles Times. Retrieved May 13, 2009.
- "Starbucks enters South America through Peru". Puget Sound Business Journal. 2003-08-19.
- Kramer, Andrew (September 7, 2007). "After long dispute, a Russian Starbucks". The New York Times. Retrieved April 18, 2009.
- Schwaner-Albright, Oliver (March 26, 2008). "Tasting the Future of Starbucks Coffee From a New Machine". The New York Times. Retrieved April 1, 2010.
- Schofield, Jack (March 24, 2008). "Starbucks lets customers have their say". The Guardian (London). Retrieved March 18, 2009.
- "Card Rewards". Starbucks.com. Retrieved October 24, 2010.
- Roark, Marc (2014). "Payment Systems, Consumer Tragedy, and Ineffective Remedies". St. Johns Law Review 86: Forthcoming. Retrieved March 4, 2014.
- Lisa Baertlein; Martinne Geller (November 14, 2012). "Starbucks to buy Teavana in another step beyond coffee". Reuters. Retrieved November 14, 2012.
- Melissa Allison (2012-12-31). "Starbucks closes Teavana deal". The Seattle Times. Retrieved 2013-03-01.
- "STARBUCKS TO OPEN 1ST VIETNAM CAFE". Associated Press. Retrieved 3 January 2013.
- "Starbucks, McDonald’s go Vietnam". Investvine. Retrieved 14 January 2013.
- "Starbucks opens first store in coffee-loving Vietnam".
- AAP (28 August 2013). "Starbucks to open first cafe in Colombia". The Australian. Retrieved 28 August 2013.
- Thirsty NYC (19 August 2014). "New Starbucks in Williamsburg to Serve Alcohol". Thirsty NYC. Retrieved 21 August 2014.
- "Starbucks buying full control of Japan unit for $914 million" (Press release). Reuters. 23 September 2014.
- "Starbucks Enters Cambodia". 2015.
|last1=in Authors list (help)
- Kiviat, Barbara (10 December 2006). "The Big Gulp at Starbucks". TIME.(subscription required)
- Lerman, Rachel (9 January 2015). "Schultz: Starbucks COO not leaving for health concerns, rumors are 'irresponsible'". Puget Sound Business Journal.
- Howard, Hannah (31 July 2008). "Starbucks Breakfast Sandwiches: Now Less Smelly". Serious Eats.
- "Starbucks Names Kevin Johnson President and Chief Operating Officer" (Press release). Starbucks Corporation. 2015-01-22. Retrieved 2015-09-05.
- http://www.wsj.com/articles/starbucks-hires-first-chief-technology-officer-1444163737. Missing or empty
- Nanos, Janelle (December 7, 2012). "The Story of the Frappuccino: How a chilly coffee drink became a billion dollar behemoth". Boston Magazine. Retrieved 30 October 2013.
- T., Katie (16 April 2010). "A Cup of Low-Cal Goodness". Starbucks. Retrieved 5 February 2013.[dead link]
- Food Ingredients Online (9 January 2008). "Starbucks Latte And Mocha Offerings Get A Skinny Makeover To Help Coffee Lovers Feel Great In 2008". VertMarkets, Inc. Retrieved 5 February 2013.
- "Starbucks Agrees to Hold the Hormones For Good" (Press release). Food & Water Watch. August 24, 2007. Archived from the original on September 13, 2007. Retrieved August 27, 2007.
- Baertlein, Lisa (June 3, 2009). "Starbucks revamps bakery food ingredients". Reuters.
- Jargon, Julie (2009-09-30). "Starbucks Takes New Road With Instant Coffee". The Wall Street Journal. Retrieved 2012-11-12.
- Miller, Michael (April 5, 2012). "Wine, beer at Starbucks?". Huntington Beach Independent. p. A4. Retrieved April 7, 2012.
- Corbett, Alexandra. "Thirsty? Starbucks Supersizes to the Trenta". The Norwalk Daily Voice. Retrieved July 19, 2012.
- Strom, Stephanie (September 20, 2012). "Starbucks to Introduce Single-Serve Coffee Maker". The New York Times.
- "Starbucks to open U.S. juice bars in 2012". Reuters. November 11, 2011.
- Green Coffee Extract at Starbucks.com. Excerpt from Brian Smith, Director of Global Beverage Innovation: "100% green arabica coffee beans ... We start with high-quality, green coffee beans. We soak the beans in water and pull out the caffeine and other good stuff. Then we dry the whole concoction down to create the concentrated essence and goodness of green coffee. That's Green Coffee Extract." Retrieved 2012-07-20.
- "Starbucks to post calorie counts nationwide". WABC TV. Retrieved 23 June 2013.[dead link]
- "starbucks.com". Starbucks Newsroom. Retrieved November 23, 2014.
- "Responding to Customers, Starbucks Launches the Mini Frappuccino" (11 May 2015). Starbucks. Retrieved 30 May 2015.
- "Starbucks will buy Tazo tea company". Puget Sound Business Journal. January 13, 1999. bizjournals.com. Retrieved November 13, 2012.
- Julie Jargon. "Starbucks To Acquire Tea Chain Teavana". The Wall Street Journal (print). p. B9.
- Candice Choi; Sarah Skidmore (November 14, 2012). "Starbucks Buys Teavana". The Huffington Post.
- "Starbucks Launches Teavana Hot Brewed Tea in Starbucks Stores in the U.S. and Canada.". January 2, 2015. starbucks.com. Retrieved June 3, 2015.
- Melissa Allison (2010-03-10). "Coffee wrap: Starbucks spent $740K on lobbying last year, Le Whif, and an old hand takes a swipe at 'third wave' coffee".
- "A triple-venti-Americano-decaf surprise? Consumer Reports finds McDonald's coffee better than Starbucks". MSNBC. February 4, 2007. Retrieved September 9, 2010.
- "Verismo.com". Starbucks. Retrieved 21 May 2013.
- ijnPerratore, Ed. "Does the Verismo coffeemaker deliver true Starbucks flavor?". Consumer Reports. Retrieved 8 May 2013.
- "STARBUCKS LAUNCHES FIRST MOBILE ORDER & PAY". http://topmobiletrends.com/. Retrieved 2 June 2015.
- Lerman, Rachel (15 January 2015). "Starbucks confirms layoffs at Seattle headquarters". Puget Sound Business Journal.
- Aznews. Retrieved on 2015-08-05.
- González, Ángel (February 13, 2014). "Starbucks enters its 64th company, oil-rich Brunei". The Seattle Times.
- Starbucks Coffee Company. Starbucks.com.hk. Retrieved on 2013-07-18.
- Calderon, Jason (17 June 2013). "Thailand gets Asia’s first community-driven Starbucks". Inside Investor. Retrieved 18 June 2013.
- Business Wire (April 7, 2009). "Starbucks Announces the Opening of its First Store in Poland". The Wall Street Journal. Retrieved May 19, 2009.[dead link]
- "Starbucks Coffee Company – press release (in Swedish)". Cision Wire. Retrieved October 21, 2009.[dead link]
- "Cuppa Starbucks for the Cup". Times Live. Retrieved May 31, 2010.
- "Starbucks Newsroom: Starbucks Celebrates First Store Opening in El Salvador". News.starbucks.com. Retrieved July 7, 2011.[dead link]
- Puget Sound Business Journal by Eric Engleman (2010-10-27). "First ‘Starbucks at Sea’ to debut - Puget Sound Business Journal". Bizjournals.com. Retrieved 2012-11-17.
- "30 cafés Starbucks bientôt en Algérie". El-annabi. May 19, 2009. Retrieved May 19, 2009.[dead link]
- "Tata Coffee brings Starbucks to India". Business-standard.com. January 14, 2011. Retrieved July 7, 2011.
- Chatterjee, Saikat (July 20, 2007). "Starbucks Delays India Entry, Withdraws Application (Update2)". Bloomberg L.P. Retrieved April 15, 2009.
- "Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafés across India". Starbucks Press Release. Retrieved January 31, 2012.[dead link]
- Farisa Khalid (24 October 2012). "Veni, Vidi, Venti: Starbucks Expands Its Global Reach to Mumbai". Asia Society. asiasociety.org. Retrieved October 25, 2012.
- Farisa Khalid (24 October 2012). "Tata Coffee to close ranks with Starbucks". Business Standard. asiasociety.org. Retrieved October 25, 2012.
- Raghuvir Badrinath (25 October 2012). "Starbucks creates a stir in India". The National. business-standard.com. Retrieved October 25, 2012.
- "Starbucks Celebrates Its 500th Store Opening in Mainland China". Business Wire. 25 October 2011. Retrieved October 15, 2012.
- "Starbucks Opens First Store in Finland at Helsinki Airport". Starbucks Newsroom. Starbucks Corporation. 14 May 2012. Retrieved October 15, 2012.[dead link]
- Patton, Leslie (October 4, 2012). "Starbucks CEO Sees Adding 1,000 U.S. Stores in Five Years". Bloomberg L.P. Retrieved October 4, 2012.
- Burch, Adrienne (August 28, 2012). "Largest Starbucks in U.S. coming to the Ferg". The Crimson White. Retrieved October 8, 2012.
- González, Ángel (May 14, 2014). "Starbucks to open stores in Bolivia and Panama". The Seattle Times.
- "New Starbucks location opens in Disney’s Animal Kingdom". attractionsmagazine.com. Orlando Attractions Magazine. Retrieved 29 September 2015.
- Smith, Thomas. "Starbucks to Open at Disney’s Hollywood Studios in Early 2015". disneyparks.com. Disney Parks-Walt Disney World. Retrieved 14 October 2014.
- Horovitz, Bruce. "Starbucks to open big store in Downtown Disney". usatoday.com. USA Today. Retrieved 14 October 2014.
- Stinson, Liz (January 8, 2014). "With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local". Wired.
- News, ITV (November 28, 2014). "Starbucks comes to Guernsey". ITV.
- "Starbucks Honors Colombian Coffee Heritage with Entry into Colombia Retail Market and Expanded Support for Farmers". Starbucks Newsroom. Starbucks Corporation. 26 August 2013. Retrieved 30 December 2013.
- "Facts about Starbucks in the Middle East". News.starbucks.com. Retrieved October 24, 2010.
- "Starbucks closes outlets in Israel". Snopes.com. Retrieved October 24, 2010.
- "Starbucks closes coffeehouse in Beijing's Forbidden City". The New York Times. July 15, 2007. Retrieved October 15, 2012.
- "Forbidden City Starbucks closes". BBC News. July 14, 2007. Retrieved November 13, 2011.
- "Coffee Crisis? Starbucks Closing 600 Stores". ABC News. July 1, 2008. Retrieved July 18, 2008.
- Adamy, Janet (July 2, 2008). "Starbucks to Shut 500 More Stores, Cut Jobs". The Wall Street Journal.
- Lauren Shepherd (2008-07-29). "Starbucks cuts 1,000 non-store jobs". USA Today. Associated Press. Retrieved 2012-12-01.
- Allison, Melissa (July 29, 2008). "The Seattle Times: Starbucks closing 73% of Australian stores". Seattletimes.nwsource.com. Retrieved October 24, 2010.
- "Starbucks: What went wrong?". Australian Food News. Retrieved October 24, 2010.
- "New owners for Starbucks Australia". news.com.au (News Limited). May 28, 2014.
- Adamy, Janet (January 28, 2009). "Starbucks to Close More Stores". The Wall Street Journal. Retrieved January 28, 2009.
- Allison, Melissa (March 3, 2009), "No more layoffs at Starbucks, Schultz says", The Seattle Times Blog. Archived from the original on September 21, 2010.
- "Hartfordbusiness.com". Hartfordbusiness.com. Retrieved October 24, 2010.
- Chesto, Jon (August 28, 2009). "Patriotledger.com". Patriotledger.com. Retrieved October 24, 2010.
- Patton, Leslie (July 27, 2012). "Starbucks Falls After Cutting Forecast Below Estimate". Business Week. Retrieved October 12, 2012.
- Kiesler, Sara (August 27, 2009). "Capitol Hill to get a second stealth Starbucks". Seattle Post-Intelligencer. Retrieved September 14, 2009.
- Berfield, Susan (August 6, 2009). "Starbucks: Howard Schultz vs. Howard Schultz". BusinessWeek. Retrieved September 14, 2009.
- McElhatton, Noelle (February 2, 2010). "Starbucks chief executive Howard Schultz on marketing". Marketing Magazine. Retrieved November 5, 2010.
- Allison, Melissa (July 16, 2009). "Starbucks tests new names for stores". Seattle Times. Retrieved September 14, 2009.
- Simon, Scott (July 25, 2009). "Starbucks Goes Into Stealth Mode". NPR. Retrieved September 14, 2009.
- Eaves, Elizabeth (August 21, 2009). "How Locavores Brought On Local-Washing". Forbes. Archived from the original on September 18, 2012. Retrieved September 14, 2009.
- "Starbucks vending machines and the future of business". AGBeat. 2012-09-14. Retrieved 2014-05-09.
- "Free Wi-Fi at all Starbucks for Reward Card holders". The London Insider. September 23, 2009. Retrieved October 24, 2010.
- "Starbucks to Offer Free Wi-Fi". The New York Times. June 14, 2010.
- "Starbucks unlimited free Wi-Fi Internet Canada". Business2press.com. June 30, 2010. Retrieved October 24, 2010.
- Kirsner, Scott (October 29, 2012). "Starbucks picks Boston for pilot test of wire less charging in partnership with Duracell Powermat". Boston.com. Retrieved October 29, 2012.
- "Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard". October 29, 2012.
- "The Insider: Principal roasts Starbucks over steamy retro logo". Seattle Post-Intelligencer. September 11, 2006. Retrieved May 23, 2007.
- Schultz, Howard; Dori Jones Yang (1997). Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion. ISBN 0-7868-6315-3.
- Pendergrast, p. 253
- Rippin, Ann (2007). "Space, place and the colonies: re-reading the Starbucks' story". Critical perspectives on international business (Emerald Group Publishing) 3 (2): 136–149. doi:10.1108/17422040710744944. ISSN 1742-2043.
- Carl Pyrdum, "The Other Starbucks Mermaid Cover-Up", Got Medieval, August 31, 2010 (accessed 1 March 2015)
- Christopher Shea, "Medieval Scholar Hot on Trail of Starbucks Logo Cover-Up", Wall Street Journal Ideas Market January 31, 2011 (accessed 1 March 2015)
- Robert Klara, How a Topless Mermaid Made the Starbucks Cup an Icon, Ad Week, Sept 29 2014, (accessed 1 March 2015)
- Allison, Melissa. "Starbucks co-founder talks about early days, launching Redhook and Seattle Weekly". Seattletimes.nwsource.com. Retrieved 2014-05-09.
- Larimore, Rachael (2013-10-24). "Starbucks business strategy: How CEO Howard Schultz conquered the world". Slate.com. Retrieved 2014-05-09.
- "Group finds Starbucks logo too hot to handle". Startribune.com. May 16, 2008. Retrieved April 24, 2011.
- "The Marketing Doctor Says: Starbucks – How Not To Do Logos" Marketing Doctor Blog. May 29, 2008.
- King, Colbert I. (January 26, 2002). "The Saudi Sellout". The Washington Post. pp. A23. Retrieved April 18, 2009.
- Knotts, B (April 19, 2002). "Woman Back on Saudi Starbucks Logo". Associated Press. Retrieved April 18, 2009.
- "A Look at the Future of Starbucks". Starbucks. January 5, 2011. Retrieved 5 January 2011.
- Apple Builds Ecosystem With iPod Touch Screen. (September 5, 2007) Retrieved September 5, 2007
- "Starbucks Is Now the Official Joe of 'Morning Joe'". The New York Times.
- "Broadcastingcable.com". Broadcastingcable.com. Retrieved October 24, 2010.
- Strom, Stephanie (November 13, 2013). "Starbucks to Pay Kraft $2.75 Billion, Ending Broken-Deal Dispute: [Business/Financial Desk]". The New York Times. Retrieved 6 March 2014.
- Joanne Po (13 November 2013). "Starbucks Fined $2.8B in Grocery Dispute, and More" (Video upload). The Wall Street Journal. Retrieved 16 November 2013.
- Tamara Rutter (15 November 2013). "2 Reasons Mondelez Doesn't Need Starbucks". Daily Finance. AOL Inc. Retrieved 16 November 2013.
- Jargon, Julie (November 13, 2013). "Starbucks Defeated, Fined $2.8 Billion". The Wall Street Journal. pp. B1–B2.
- Wallace, Gregory (June 20, 2014). "Starbucks workers could pay $23,000 for 4-year tuition". CNNMoney.
- Starbucks, PepsiCo sign agreement for Ready-To-Drink coffee, energy beverages in Latin America - Reuters, 23 July 2015
- "Cartoonist Kieron Dwyer Sued By Starbucks". Comic Book Legal Defense Fund. November 30, 2000. Archived from the original on 2005-02-07. Retrieved May 23, 2007.
- Moynihan, Colin (July 11, 1999). "Starbucks Was Not Amused". The New York Times. Retrieved April 18, 2009.
- Starbucks v. Morgan, 99 Civ. 1404 (S.D.N.Y. July 11, 2000).
- Watts, Robert (August 21, 2004). "Revenge of the cyberspoofers". Daily Telegraph (London). Retrieved April 18, 2009.
- Nominet UK Dispute Resolution Service. "Starbucks Corporation v James Leadbitter. DRS 02087 Decision of Independent Expert" (PDF). Nominet. Retrieved April 18, 2009.[dead link]
- "Trade Mark Newsletter". D Young & Co. March 2005. Archived from the original on December 24, 2007. Retrieved April 18, 2009.
- Tartakoff, Joseph (September 21, 2007). "Logo look-alikes. Saving souls in Starbucks' image". Seattle Post-Intelligencer. Retrieved April 19, 2009.
- "Starbucks wins Chinese logo case". BBC News. February 1, 2006. Retrieved April 18, 2009.
- Malone, Michael (March 5, 2005). "Fightin' Words". Restaurant Business. Retrieved December 3, 2007.
- Stossel, John; Goldberg, Alan (December 9, 2005). "Starbucks vs. Sambucks Coffee". 20/20. Retrieved August 3, 2012.
- "Starbucks loses lawsuit on trademark in Korea".[dead link]
- Barr, Greg (April 20, 2007). "Star Bock Beer case runs dry as high court denies petition". Houston Business Journal. Retrieved April 18, 2009.[dead link]
- James, Andrea (May 24, 2008). "Rollergirls bump up against Starbucks". The Seattle Post-Intelligencer. Retrieved July 2, 2008.[dead link]
- Voge, John (March 2007). "The Down Low" (PDF). Exotic Underground. #2.07. pp. 6–7. Retrieved July 2, 2008.[dead link]
- Atkins, Michael (July 31, 2008). "Records Show Starbucks Hasn't Yet Opposed Rollergirls' Logo". Retrieved August 1, 2008.
- David, Ruth (March 15, 2007). "Struck By Starbucks". Forbes. Retrieved April 18, 2009.
- "Ramallah Attracts a Cosmopolitan Crowd," Michael T. Luongo, June 3, 2010, New York Times.
- Rolph, Amy (August 10, 2010). "Stars and Bucks: Palestinian cafe spoofs Starbucks". Seattle Post Intelligencer. Retrieved September 27, 2013.
- Mangi, Naween A (June 24, 2003). "Starbucks coffee denies partnership in Pakistan". Daily News (Pakistan). Retrieved April 18, 2009.
- Fox, Michael (March 25, 2009). "Cafe to cash in on intl brand". The Pnomh Penh Post. Retrieved September 27, 2013.
- [dead link] U.S. Environmental Protection Agency Wastes May 5, 2008
- "National 25 Green Power Partners". Environmental Protection Agency. January 8, 2008. Retrieved April 15, 2008.
- Lorraine, Veronica; Flynn, Brian (October 6, 2008). "The great drain robbery". The Sun (UK). Retrieved October 6, 2008.
- "An example of government requirement to operate a dipper well". Hamptonroads.com. February 24, 2009. Retrieved October 24, 2010.
- "Recycling & Reducing Waste". Starbucks Company.
- Melanie Warner (2004-11-17). "The New York Times > Business > Starbucks Will Use Cups With 10% Recycled Paper". Nytimes.com. Retrieved 2012-11-17.
- GreenBiz Staff (2005-10-13). "Starbucks Honored for Recycled-Content Cup". GreenBiz.com. Retrieved 2012-11-17.
- Allison, Melissa (May 14, 2008). "Starbucks struggles with reducing environmental impacts". The Seattle Times. Retrieved March 18, 2009.
- "The Starbucks Campaign". US/LEAP. Retrieved May 6, 2013.
- "Coffee and Farmer Equity (C.A.F.E) Practices". Starbucks Coffee Corporation. Retrieved June 11, 2013.
- Semroc, Bambi; Elizabeth Baer, Joanne Sonenshine and Marielle Canter Weikel. "Assessment of the Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices Program FY08-FY10". Conservation International. p. 13. Retrieved June 6, 2013.
- Jaffee, Daniel (2007). Brewing Justice: Fair Trade Coffee, Sustainability, and Survival. University of California Press. p. 107.
- Renard, Marie-Christine (2010). "In the Name of Conservation: CAFE Practices and Fair Trade in Mexico". Journal of Business Ethics 92: 287–299. doi:10.1007/s10551-010-0584-0.
- Castillejos, Teresa; Elizabeth Baer; Bambi Semroc (December 21, 2010). "Guatemala Field Survey Report" (PDF). Conservation International. Retrieved June 29, 2015.
- Seattleweekly.com at the Wayback Machine (archived April 14, 2006). Retrieved July 3, 2006.
- Laidlaw, Stuart (September 1, 2007). "TheStar.com – living – The fine print of ethical shopping:". The Star (Toronto). Retrieved April 1, 2010.
About 6 per cent of Starbucks' coffee (about 18 million pounds) was certified as fair trade in 2006. The company buys almost 300 million pounds of coffee a year.
- Transfair USA. Retrieved July 3, 2006.
- "When you care about what you do, it shows". Starbuckscoffee.co.uk. Retrieved October 24, 2010.[dead link]
- Justin Ptak (2006-09-21). "Big Surprise: Fair Trade Coffee is a Scam". Archive.mises.org. Retrieved 2014-05-09.
- James, Deborah. "Justice and Java: Coffee in a Fair Trade Market". Global Exchange. Retrieved 19 October 2012.
- "Premium Prices and Transparency". Archived from the original on 2007-06-02.
- "Starbucks in Ethiopia coffee vow". BBC News. June 21, 2007.
- "Official Starbucks Website".
- [dead link] Maybe they're not trying to sell anything on World Water Day, but every other day of they year they are selling water.
- "Starbucks Corporation 2006 Annual Report". Shareholder.com. Retrieved October 24, 2010.
- Walker, R. (February 26, 2006). "Consumed: Big Gulp". The New York Times Magazine. Retrieved October 7, 2007.
- "The Unhealthiest Hot Starbucks Drinks". The Huffington Post.
- "Starbucks Creates Unhealthy Trend for Children". Guardian Liberty Voice.
- "15 Facts About Starbucks That Will Blow Your Mind". Business Insider. March 25, 2011.
- "The Complete Guide to Starbucks Caffeine". caffeineinformer.com.
- Klein, Naomi (24 November 2009). No Logo. New York: Picador. pp. 135–140. ISBN 978-1-4299-5649-9.
- "Store Wars: Cappuccino Kings". BBC News. June 9, 2004. Retrieved November 13, 2011.
- Wander, Jonathan (March 2010). "Ken Zeff". Pittsburgh Magazine.
- Allison, Melissa (January 4, 2007). "Union struggles to reach, recruit Starbucks workers". The Seattle Times. Retrieved May 18, 2007.
- "Starbucks Workers Union Expands to Maryland in Spite of Harsh Anti-Union Effort | All News". Starbucks Union. January 19, 2007. Retrieved October 24, 2010.
- Memo to Starbucks: Dig In, Smell the Coffee, Fight Back by Carl Horowitz
- Kamenetz, Anya (May 21, 2005). "New York Magazine". Newyorkmetro.com. Retrieved October 24, 2010.
- "NLRB Settlement" (PDF). Retrieved October 24, 2010.[dead link]
- "New York Press". Nypress.com. June 28, 2006. Retrieved October 24, 2010.[dead link]
- "Global actions target Starbucks union-busters | All News". Starbucks Union. December 12, 2005. Retrieved October 24, 2010.
- [dead link]
- Collins, Simon (November 24, 2005). "Starbucks staff stir for wage lift". The New Zealand Herald. Retrieved May 18, 2007.
- Yue, Lorene (August 30, 2006). "Crain's Chicago Business". Chicagobusiness.com. Retrieved October 24, 2010.
- Nevil Gibson. "National Business Review". Nbr.co.nz. Retrieved October 24, 2010.
- "Judge orders Starbucks to pay more than $100 million in back tips". Yahoo! Canada News. March 21, 2008. Archived from the original on March 24, 2008. Retrieved March 21, 2008.
- Bostonist.com Chestnut Hill, MA Starbucks Employee Sues
- [dead link]
- Stephens, Alex; Jonathan Prynn (February 28, 2008). "Starbucks faces eviction as 'wrong kind of shop'". pp. Evening Standard. Retrieved April 18, 2009.[dead link]
- "St James's Street residents' victory over Starbucks".
- "Anti-Starbucks protesters condemn store "arrogance"".
- Lumley, Ruth (June 26, 2008). "St James's Street Starbucks – 'not a coffee shop'". Brighton Argus. Retrieved April 18, 2009.
- "Shop told to stop cafe operation". BBC News. December 5, 2008. Retrieved April 18, 2009.
- "Starbucks are the dregs..". Private Eye. April 3, 2009. Retrieved April 18, 2009.
- "Coffee shop wins planning consent". BBC News. July 1, 2009. Retrieved December 22, 2010.
- Phillips, Daniel (April 7, 2009). "Starbucks wins planning appeal". Hertfordshire Mercury. Retrieved April 18, 2009.
- Ferguson, Brian (January 26, 2002). "Is coffee firm making mocha of city rules?". Edinburgh Evening News. Retrieved April 18, 2009.
- "Cafe giant faces shutdown". Manchester Evening News. July 9, 2001. Retrieved April 18, 2009.
- "Starbucks criticised over cafe". South Wales Echo. October 21, 2002. Retrieved April 18, 2009.[dead link]
- Kirk, Tristan (May 19, 2010). "Starbucks wins appeal to keep Pinner High Street cafe". Harrow Times. Retrieved December 22, 2010.
- McNeil, Rob (August 22, 2002). "Planners take on Starbucks". Evening Standard. Retrieved April 18, 2009.[dead link]
- [dead link]
- Damian Thompson "The Starbucks conspiracy theory: how a coffee chain was libelled by anti-Zionists ", Daily Telegraph (blog), January 14, 2009
- Brendan O'Neill "Israel, Starbucks and the new irrationalism", spiked.online, January 14, 2009
- "Starbucks CEO Calls Himself 'an Active Zionist,' but Can You Find It Anywhere on the Web?". Arabnews.com. Retrieved July 7, 2011.[dead link]
- Ksenia Svetlova "Coffee libel in Egypt", The Jerusalem Post, July 30, 2010
- inminds.com. "Boycott Israel Campaign". Inminds.co.uk. Retrieved 2014-05-09.
- "Starbucks". Boycott Israel. Retrieved 2014-05-09.
- [dead link]
- Allison, Melissa (January 14, 2009). "Starbucks thrives in China, attacked in Beirut, London". The Seattle Times.
- Allison, Melissa (January 14, 2009). "Starbucks thrives in China, attacked in Beirut, London". Seattle Times. Retrieved May 13, 2009.
- [dead link] by Mark Blunden, Evening Standard, January 19, 2009.
- [dead link] by Justin Davenport, Evening Standard, January 13, 2009.
- Starbucks boycott calls lead to violence, Jewish Telegraphic Agency (JTA), January 19, 2009.
- "Thousands protest in UK over Gaza". BBC News. January 17, 2009. Retrieved November 13, 2011.
- Starbucks smashed and looted as anti-Israel protests turn to violence by Alastair Jamieson, Telegraph.com.uk, January 17, 2009.
- "The Way I See It". Starbucks Coffee Company. Retrieved March 29, 2009.
- Rosen, Rebecca (May 16, 2007). "Starbucks stirs things up with controversial quotes". The Denver Post. Retrieved March 29, 2009.
- "Rumor Response: Misinformation About Starbucks and the United States Military". Starbucks. January 11, 2005. Archived from the original on June 20, 2008. Retrieved September 22, 2009.
- Ugly Rumours Communicate magazine, September 2009
- Mikkelson, Barbara. "G.I. Joe". Snopes. Retrieved September 22, 2009.
- Warner, Melanie (December 26, 2004). "Cup of Coffee, Grain of Salt". The New York Times. Retrieved September 22, 2009.
- "Anti-gun Group to Boycott Starbucks on St. Valentine's Day". New American. Retrieved February 15, 2012.
- "Brady Campaign Urges Starbucks To Prohibit Guns In Its Retail Outlets". Brady Campaign. Retrieved February 15, 2012.[dead link]
- "Starbucks Target of Anti-Second Amendment Groups, But Advocates Organize Counter Rally in Hawaii and Other States". Hawaii Reporter. Retrieved February 14, 2012.
- "Starbucks Position on Open Carry Gun Laws". Starbucks. Retrieved February 14, 2012.[dead link]
- "GVAC Email Starbucks". GVAC. Retrieved February 14, 2012.[dead link]
- "Boycott against Starbucks over gun laws". abc4.com. Retrieved February 15, 2012.
- "Lovers and gun lovers at Starbucks?". ajc.com. Retrieved February 15, 2012.
- "Guns and coffee: Starbucks again an open carry policy battleground". Loundon times. Retrieved February 14, 2012.
- "Mich. gun advocates support Starbucks' open-carry policy". Detroit News. Retrieved February 15, 2012.[dead link]
- "2A supporters start Buycott to battle the Starbucks Anti-Firearm Boycott". Military Times – Gear Scout. Retrieved February 15, 2012.
- "Starbucks, in switch, asks customers not to bring guns into stores". NBC News. Retrieved 18 September 2013.
- Harlow, Poppy; O'Toole, James (September 18, 2013). "Starbucks to customers: Please don't bring your guns!". CNN. Retrieved 18 September 2013.
- NOM Launches Starbucks Boycott Over Same-Sex Marriage Stance Retrieved July 19, 2012
- The Week (2013-03-21). "Why Starbucks' pro-gay marriage stance won't hurt its bottom line - Yahoo! News". News.yahoo.com. Retrieved 2014-05-09.
- SumOfUs. "Thank Starbucks for standing up for gay rights - SumOfUs". sumofus.org.
- "Special Report: How Starbucks avoids UK taxes". Reuters. October 15, 2012. Retrieved 16 October 2012.
- "Starbucks 'paid just £8.6m UK tax in 14 years'". BBC News. October 16, 2012. Retrieved 16 October 2012.
- "Starbucks paid no tax in the UK in the last 4 years". RTÉ News. Retrieved 17 October 2012.[dead link]
- Joe Lynam (2012-10-16). Starbucks' tax payment is 'unfair' say independent cafes (video). BBC Newsnight. 1:20 minutes in. Retrieved 2012-11-12.
- Simon Neville and Shiv Malik (2012-11-12). "Starbucks wakes up and smells the stench of tax avoidance controversy". London: The Guardian. Retrieved 2012-11-12.
- "Starbucks, Google and Amazon grilled over tax avoidance". BBC News. 2012-11-12. Retrieved 2012-11-12.
- Tom Berkin (2012-11-01). "Special Report - Starbucks's European tax bill disappears down $100 million hole". Reuters. Retrieved 2012-11-12.
- Press Association (2012-11-12). "Starbucks (business),Tax avoidance (DO NOT add to ongoing proceedings),Corporate governance (Business),Food and drink industry (Business sector),Business,Tax and spending,House of Commons,Politics". London: The Guardian. Retrieved 2012-11-12.
- "Starbucks may face UK tax probe as MP calls for probe". RTE. 2012-10-17. Retrieved 2012-11-12.[dead link]
- Escobales, Roxanne; McVeigh, Tracy (8 December 2012). "Starbucks hit by UK Uncut protests as tax row boils over". Guardian (London). Retrieved 8 December 2012.
- "European Commission to probe tax affairs of Apple, Starbucks and Fiat". Europe Sun. Retrieved 12 June 2014.
- "央视批星巴克咖啡暴利引热议". Finance.sina.com.cn. 2013-10-21. Retrieved 2014-05-09.
- "Starbucks Is Criticized by Chinese State Media for Higher Prices". The Wall Street Journal. Oct 21, 2013. Retrieved Oct 21, 2013.
- "Starbucks wants its baristas to talk about race - Business Insider". Business Insider. March 17, 2015.
- "Starbucks Faces Criticism Over 'Race Together' Campaign". NPR.org. March 18, 2015.
- "The Top 5 Tweets From Starbucks' #RaceTogether Fiasco". Fast Company.
- "This Is What Happens When You Walk Into Starbucks And Talk To The Barista About Race". Co.Create.
- "How absurd is the Starbucks #RaceTogether campaign? THIS absurd (the ridicule will crack you up)". Twitchy.
- "Starbucks #RaceTogether campaign mocked online - BBC News". BBC News.
- "Starbucks exec deletes Twitter account after RaceTogether backlash - Daily Mail Online". Mail Online.
- "Starbucks ends 'Race Together' campaign in stores, effort not over". Yahoo News Canada. March 22, 2015.
- "100 Best Companies to Work For 2013 - Starbucks - Fortune". CNN.
- Ault, Susanne (June 2, 2006). "Starbucks rocks with Berry DVD". Video Business. Archived from the original on August 18, 2009. Retrieved August 18, 2009.
- Zumic “The Monsanto Years” – Neil Young + Promise Of The Real (Official Full Album Stream + Zumic Review) by Francesco Marano Published: June 22nd, 2015
- Rolling Stone Neil Young Previews Cheeky 'Rock Starbucks' Video Rocker teams with Willie Nelson's sons for politically charged new track by Daniel Kreps May 22, 2015
- Food Consumer Video Of The Week, A Rock Star Bucks A Coffee Shop
- Youngme, M. & Quelch J. Starbucks: Delivering Customer Service. Boston, MA: Harvard Business School Pub., 2003. Online.
- Stanley, A. (2002). Starbucks Coffee Company. (case study). Tuck School of Business at Dartmouth.
- Behar, Howard with Janet Goldstein. (2007). It's Not About The Coffee: Leadership Principles from a Life at Starbucks, 208 pages. ISBN 1-59184-192-5.
- Clark, Taylor. (2007). Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture. 336 pages. ISBN 0-316-01348-X.
- Michelli, Joseph A. (2006). The Starbucks experience: 5 principles for turning ordinary into extraordinary, 208 pages. ISBN 0-07-147784-5.
- Pendergrast, Mark (2001) . Uncommon Grounds: The History of Coffee and How It Transformed Our World. London: Texere. ISBN 1-58799-088-1.
- Schultz, Howard. and Dori Jones Yang. (1997). Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time, 350 pages. ISBN 0-7868-6315-3.
- Simon, Bryant. (2009). Everything but the Coffee: Learning about America from Starbucks. 320 pages. ISBN 0-520-26106-2.
- Official website
- Starbucks Fiscal 2013 Annual Report
- Media related to Starbucks at Wikimedia Commons