Dos Equis Pavilion

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Coordinates: 32°46′31″N 96°45′23″W / 32.77528°N 96.75639°W / 32.77528; -96.75639

Dos Equis Pavilion
Gexa Energy Pavilion.JPG
Entrance to the venue (c.2012)
Former namesThe Amphitheatre at Fair Park (planning/construction)
Coca-Cola Starplex Amphitheatre (1988–98)
Starplex Amphitheatre (1999)
Smirnoff Music Centre (2000–08) Center (2008–11)
Gexa Energy Pavilion (2011–16)
Starplex Pavilion (2017–18)
Address3839 S Fitzhugh Ave
Dallas, TX 75201
LocationFair Park
OwnerCity of Dallas
OperatorLive Nation
Broke groundAugust 18, 1987
OpenedJuly 23, 1988
Construction cost$10 million
($21.5 million in 2017 dollars[1])

The Dos Equis Pavilion (originally Coca-Cola Starplex Amphitheatre) is an outdoor amphitheatre located in Fair Park, Dallas, Texas.

Naming history[edit]

The venue opened in July 1988[2] with a concert by Rod Stewart. It was originally known as the Coca-Cola Starplex Amphitheatre, with 7,500 seats under a pavilion and 12,500 general admission lawn seats.[3] After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre.

In 2000, naming rights were sold to the Smirnoff vodka company, as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre and The Music Centre at Fair Park (for concerts featuring underage performers).[4]

The name changed again in January 2008 to Center when naming rights were awarded to[5]

The venue was renamed in 2011 to Gexa Energy Pavilion.[6]

In January 2017, the name changed again to Starplex Pavilion.[7] In April 2018, it was renamed to Dos Equis Pavilion.[8]


See also[edit]

External links[edit]


  1. ^ Federal Reserve Bank of Minneapolis Community Development Project. "Consumer Price Index (estimate) 1800–". Federal Reserve Bank of Minneapolis. Retrieved January 2, 2018.
  2. ^ "OUTDOOR THEATER FROM HELL!". D Magazine. December 1988. Retrieved February 11, 2018.
  3. ^ "A New Star Is Rising" (PDF). Billboard. New York City, New York: Billboard Publications Inc. 100 (16). April 16, 1988. ISSN 0006-2510. Retrieved February 11, 2018.
  4. ^ Jamison, Mollie (January 4, 2017). "A Brief Look at the Naming Rights History of Gexa Energy Pavilion, Recently Renamed Starplex". Dallas Observer. Voice Media Group. Retrieved February 11, 2018.
  5. ^ Christensen, Thor (January 30, 2008). "Smirnoff Music Centre is now Center". The Dallas Morning News. A. H. Belo Corporation. Archived from the original on March 5, 2008. Retrieved February 14, 2008.
  6. ^ Tarradell, Mario (January 28, 2011). "Dallas' Center renamed again". The Dallas Morning News. A. H. Belo Corporation. Archived from the original on February 4, 2011. Retrieved April 24, 2015.
  7. ^ Ricciardi, Tiney; Wilonsky, Robert (January 4, 2017). "Amphitheater's name hits rewind". The Dallas Morning News. A. H. Belo Corporation. Retrieved February 10, 2017 – via PressReader.
  8. ^