Start-Up (South Korean TV series)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Start-Up
Start-Up 2020.jpg
Promotional poster
Hangul스타트업
Genre
Created byStudio Dragon
Written byPark Hye-ryun
Directed byOh Choong-hwan
Starring
Country of originSouth Korea
Original language(s)Korean
No. of episodes16 (list of episodes)
Production
Producer(s)Hwang Ki Young
Production company(s)HiSTORY D&C
DistributortvN
Netflix (International)
Release
Original networktvN
Audio formatDolby Digital
Original releaseOctober 17, 2020 (2020-10-17) –
present
External links
Website

Start-Up (Korean스타트업; RRSeutateueop) is a 2020 South Korean television series starring Bae Suzy, Nam Joo-hyuk, Kim Seon-ho and Kang Han-na.[1] The series revolves around a woman who has dreams of becoming an entrepreneur like Steve Jobs, a man who is secretly her first love, and another man who is pretending to be her first love.[2] It premiered on tvN on October 17, 2020, and airs every Saturday and Sunday at 21:00 (KST). It is available for streaming on Netflix.[3]

Synopsis[edit]

“Startup” is set in South Korea's fictional Silicon Valley, called Sandbox, and tells the story of people in the world of startup companies. Seo Dal Mi dreams of becoming Korea's Steve Jobs. She's an adventurer who doesn't own much, but has a grand plan for herself. She also has experience in a wide range of part-time jobs and is a person of great vitality. Nam Do San is the founder of Samsan Tech. He was once the pride of his family as a math genius, but for the past two years, he's been going nowhere with his company's investments. It turns out that Seo Dal Mi remembers him as her ‘cool first love’, and he decides to begin a startup in the hope of turning Seo Dal Mi's misunderstanding into reality.

Cast[edit]

Main[edit]

She dreams of becoming Korea's Steve Jobs. She's an adventurer who doesn't own much but has a grand plan for herself. She also has experience in a wide range of part-time jobs and is a person of great vitality.
Do-san is the founder of Samsan Tech. He was once the pride of his family as a math genius, but he is now shy and cannot even look people in the eye. After having gone nowhere in the past two years with investments in his company, he is almost ready to give up. It turns out that Seo Dal-mi remembers him as her ‘cool first love’ although he never knew her, and he decides to begin a startup in the hope of turning Seo Dal-mi's misunderstanding into a reality.
A team leader at SH Venture Capital, his astonishing investment skills and sharp tongue earn him the nickname, “the Gordon Ramsay of investments.” Though he's prickly to most others, he's softer than anyone to one special person who granted him a great favor in the past.
Won In-jae is Seo Dal-mi's older sister. She has everything society respects: a strong educational background, beautiful appearance, and money. She considers her background as a second-generation chaebol a weakness and does everything she can to create success on her own and be acknowledged for her skills.

Supporting[edit]

Seo Dal-mi & Won In-jae's Family[edit]

  • Kim Hae-sook as Choi Won-deok, Seo Chung-myung's mother and Seo Dal-mi and Won In-jae's grandmother
  • Song Seon-mi as Cha Ah-hyun, Seo Dal-mi and Won In-jae's mother
Having divorced her husband for quitting his job, she ends up marrying Doo-jung , though she is shown to regret leaving Seo Dal-mi's dad for him as he cheats on her, yet enjoys the money that comes with him.
  • Kim Joo-hun as Seo Chung-myung, Seo Dal-mi's and Won In-jae's father
Having had enough of being degraded at work, he decides to start his own business, which leads to his divorce and after a year, he manages to get a deal and it's implied that he is the one that gave the idea for the name "Sandbox" during his talk with the owner. On the very same day, he dies in the bus while going home due to brain injuries.
  • Eom Hyo-seop as Won Doo-jung, Won In-jae's stepfather
  • Moon Dong-hyeok as Won Sang-soo, Won Don-Jung's son and Won In-jae's stepbrother

Samsan Tech[edit]

Nam Do-san's family[edit]

Others[edit]

  • Seo Yi-sook as Yoon Seon-hak
  • Kim Min-seok as Park Dong-chun
  • Jasper Cho as Alex Kwon

Special appearances[edit]

Original soundtrack[edit]

Start-Up OST
Soundtrack album by
Various artists
Released2020
GenreSoundtrack
Language
Label
  • VLENDING

Part 1[edit]

Released on October 17, 2020 (2020-10-17)
No.TitleLyricsMusicArtistLength
1."Future" (미래)
  • Taibian
  • Park Se-joon
  • Taibian
  • Bark
  • YESY
Red Velvet3:36
2."Future" (Inst.) 
  • Taibian
  • Bark
  • YESY
 3:36
Total length:7:12

Part 2[edit]

Released on October 18, 2020 (2020-10-18)
No.TitleLyricsMusicArtistLength
1."Day & Night"
  • Taibian
  • Park Se-joon
Jung Seung-hwan4:21
2."Day & Night" (Inst.) 
  • Seo Dong-hwan
  • Jung Seung-hwan
 4:21
Total length:8:41

Part 3[edit]

Released on October 24, 2020 (2020-10-24)
No.TitleLyricsMusicArtistLength
1."One Day" (어느 날 우리)
  • Hwang Seok-joo
  • Han Joon
  • Park Se-joon
  • Seo Jae-ha
  • Kim Young-sung
  • Park Se-joon
Kim Feel4:00
2."One Day" (Inst.) 
  • Seo Jae-ha
  • Kim Young-sung
  • Park Se-joon
 4:00
Total length:8:00

Part 4[edit]

Released on October 25, 2020 (2020-10-25)
No.TitleLyricsMusicArtistLength
1."I Know"
  • Choi Ji-san
  • Han Kyung-soo
  • Lee Hyun-sang
  • Park Se-joon
  • Han Kyung-soo
  • Choi Ji-san
  • Choi Han-sol
  • Kim Hwan
  • VioletK
Oh My Girl (Seunghee, Jiho, Binnie)3:18
2."I Know" (Inst.) 
  • Han Kyung-soo
  • Choi Ji-san
  • Choi Han-sol
  • Kim Hwan
  • VioletK
 3:18
Total length:6:36

Part 5[edit]

Released on October 30, 2020 (2020-10-30)
No.TitleLyricsMusicArtistLength
1."Running"
  • Yoon Kyung-won
  • Choi Seul-gi
  • Ahn Ji-soo
  • Park Se-joon
  • CR Kim
  • Kim Soo-bin (Aiming)
  • Lee Seung-hyun (Aiming)
  • Kim Dong-young
Gaho3:18
2."Running" (Inst.) 
  • CR Kim
  • Kim Soo-bin (Aiming)
  • Lee Seung-hyun (Aiming)
  • Kim Dong-young
 3:18
Total length:6:36

Part 6[edit]

Released on October 31, 2020 (2020-10-31)
No.TitleLyricsMusicArtistLength
1."Where Is Dream"
  • Taibian
  • Park Se-joon
  • Taibian
  • Bark
  • YESY
10cm3:04
2."Where Is Dream" (Inst.) 
  • Taibian
  • Bark
  • YESY
 3:04
Total length:6:08

Part 7[edit]

Released on November 1, 2020 (2020-11-01)
No.TitleLyricsMusicArtistLength
1."My Love"
  • Captain Planet
  • Han Kyung-soo
  • Park Se-joon
  • Captain Planet
  • Han Kyung-soo
Davichi3:17
2."My Love" (Inst.) 
  • Captain Planet
  • Han Kyung-soo
 3:17
Total length:6:34

Part 8[edit]

Released on November 7, 2020 (2020-11-07)
No.TitleLyricsMusicArtistLength
1."Even For A Moment" (우연히 잠시라도)
  • Captain Planet
  • Han Kyung-soo
  • Park Se-joon
  • Captain Planet
  • Han Kyung-soo
Cheeze3:50
2."Even For A Moment" (Inst.) 
  • Captain Planet
  • Han Kyung-soo
 3:50
Total length:7:40

Part 9[edit]

Released on November 8, 2020 (2020-11-08)
No.TitleLyricsMusicArtistLength
1."Blue Bird"
  • Han Kyung-soo
  • Park Se-joon
  • Han Kyung-soo
  • Kang Woo-jin
  • Lee Jung-woo
  • Choi Min-joon
  • VioletK
Ailee3:47
2."Blue Bird" (Inst.) 
  • Han Kyung-soo
  • Kang Woo-jin
  • Lee Jung-woo
  • Choi Min-joon
  • VioletK
 3:47
Total length:7:34

Part 10[edit]

Released on November 14, 2020 (2020-11-14)
No.TitleLyricsMusicArtistLength
1."Lonesome Diary" (어른 일기)
  • Taibian
  • Park Se-joon
  • Taibian
  • Bark
  • YESY
Sandeul (B1A4)3:59
2."Lonesome Diary" (Inst.) 
  • Taibian
  • Bark
  • YESY
 3:59
Total length:7:58

Part 11[edit]

Released on November 15, 2020 (2020-11-15)
No.TitleLyricsMusicArtistLength
1."Two Words" (두 글자)
  • Han Joon
  • Park Se-joon
  • Han Kyung-soo
  • Choi Han-sol
  • VioletK
Wendy (Red Velvet)3:53
2."Two Words" (Inst.) 
  • Han Kyung-soo
  • Choi Han-sol
  • VioletK
 3:53
Total length:7:46

Part 12[edit]

Released on November 21, 2020 (2020-11-21)
No.TitleLyricsMusicArtistLength
1."Love Letter"
  • Misung
  • Kim Jung-woo (TOXIC)
  • Yoari
  • Park Se-joon
  • Kim Jung-woo (TOXIC)
  • Yoari
  • Misung
  • Choi Seul-gi
Bolbbalgan43:09
2."Love Letter" (Inst.) 
  • Kim Jung-woo (TOXIC)
  • Yoari
  • Misung
  • Choi Seul-gi
 3:09
Total length:6:18

Part 13[edit]

Released on November 21, 2020 (2020-11-21)
No.TitleLyricsMusicArtistLength
1."Dream" (상상한 꿈)
  • Lee Hyun-sang
  • Dope'Doug
  • Park Se-joon
  • Han Kyung-soo
  • Choi Ji-san
  • Mats Tärnfors
Jamie3:33
2."Dream" (Inst.) 
  • Han Kyung-soo
  • Choi Ji-san
  • Mats Tärnfors
 3:33
Total length:7:06

Episodes[edit]

No.TitleDirected byWritten byOriginal release date
1"Start-Up"Oh Choong-hwanPark Hye-ryunOctober 17, 2020 (2020-10-17)
The episode opens with display by "Sand Box". Seo Dal-mi (Bae Suzy), Han Ji-pyung (Kim Seon-ho) and Won In-jae (Kang Han-na) are going to attend Start-Up Relay Lecture. The story starts in flashback around 15 years back, Dal-mi and In-jae's parents were fighting. Choi Won-deok (Kim Hae-sook) grandmother of Dal-mi and In-jae, who sold corn-dogs from kiosk gave shelter to young Ji-pyung (Nam Da-reum), an orphan and winner of Virtual Investment Competition. With his help she opened a bank account. Dal-mi and In-jae's parents got divorce. Dal mi stays with father and In-jae goes with mother. As Dal-mi feels lonely her grandmother made Ji-pyung write fake letters to Dal-mi, in the name of Nam Do-san (Nam Joo-hyuk) a winner of Mathematics Olympiad. They exchanged letters by keeping them in birdhouse. In the meantime Ji-pyung made investment using Won-deok's money unknowingly to her and makes it ten times. Seo Chung-myung (Kim Joo-hun) Dal-mi's father tried to get investment for a start-up. Cha Ah-hyun (Song Seon-mi), Dal-mi and In-jae's mother remarries and goes to USA with In-jae. In present, Dal-mi and In-jae meet. In-jae invites Dal-mi to 'Networking Event' with her pan-pal Do-san, to prove that her choice of going off with her mother was right. In flashback, in a spring, young Dal-mi lost her father after a car accident. Do-san's letters kept her company. Ji-pyung went to Seoul and became rich. Fifteen years later, Dal-mi needs Do-san by her side to prove In-jae wrong. Ji-pyung, now a successful Venture Capitalist comes to meet grandmother. The episode ends at Do-san's program "Optical Image Recognition" working successfully.
2"F F F (Family, Friends, Fools)"Oh Choong-hwanPark Hye-ryunOctober 18, 2020 (2020-10-18)
Ji-pyung gives his business card to grandmother. As Dal-mi is looking for Do-san, she asks Ji-pyeong to find him. Working at 'Lucca The Tea' outlet, Dal-mi achieves daily sales record as JKN organises a guerilla concert. Ji-pyung finds Do-san, who is working at his start up Samsan Tech. He and his friends are awaiting for CODA results, a contest from USA. They have one-in-a-million chance of winning it. As his father stops investment he puts office items and personal baseball he received 14 years back, signed by Park Chan-ho, on sale through net. Dal-mi contacts him for buying it. On learning that Ji-pyung stops their meeting by hijacking Do-san. He gives letters written by Dal-mi (addressed to Do-san) to Do-san for reading. Ji-pyung requests him to go to Networking event for a monetary reward, but he asks Ji-pyung to enter him in the 'Sand Box'. Ji-pyung refuses. Later Do-san decides to go to the event to be with Dal-mi. The episode ends with CODA team finding that Nam Do-san has won the award as he got the maximum points.
3"Angel"Oh Choong-hwanPark Hye-ryunOctober 24, 2020 (2020-10-24)
4"Sand Box"Oh Choong-hwanPark Hye-ryunOctober 25, 2020 (2020-10-25)
5"Hackathon"Oh Choong-hwanPark Hye-ryunOctober 31, 2020 (2020-10-31)
Title reference: Hackathon
6"Key Man"Oh Choong-hwanPark Hye-ryunNovember 1, 2020 (2020-11-01)
7"Burn Rate"Oh Choong-hwanPark Hye-ryunNovember 7, 2020 (2020-11-07)
Title reference: Burn rate
8"Back Up"Oh Choong-hwanPark Hye-ryunNovember 8, 2020 (2020-11-08)
Title reference: Backup
9"Risk"Oh Choong-hwanPark Hye-ryunNovember 14, 2020 (2020-11-14)
Title reference: Risk
10"Demo Day"Oh Choong-hwanPark Hye-ryunNovember 15, 2020 (2020-11-15)
11"Exit"Oh Choong-hwanPark Hye-ryunNovember 21, 2020 (2020-11-21)
12"Acqhire"Oh Choong-hwanPark Hye-ryunNovember 22, 2020 (2020-11-22)
Title reference: Acqhire

Viewership[edit]

The series logged 4.5% in viewership rating for its first episode.[11]

Start-Up : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
12345678910111213141516
1121111551155138114151291131813101256112012871308TBDTBDTBDTBDTBD
Source: Audience measurement performed nationwide by Nielsen Media Research.[12]
Average TV viewership ratings
Ep. Part Original broadcast date Average audience share
(AGB Nielsen)[12]
Nationwide Seoul
1 1 October 17, 2020 4.278% (2nd) 4.416% (2nd)
2 4.495% (1st) 4.553% (1st)
2 1 October 18, 2020 4.208% (2nd) 4.585% (2nd)
2 4.361% (1st) 4.666% (1st)
3 1 October 24, 2020 4.789% (1st) 5.383% (1st)
2 4.468% (2nd) 5.042% (2nd)
4 1 October 25, 2020 4.334% (2nd) 4.761% (2nd)
2 5.010% (1st) 5.696% (1st)
5 1 October 31, 2020 4.274% (2nd) 4.861% (2nd)
2 5.424% (1st) 6.061% (1st)
6 1 November 1, 2020 4.136% (2nd) 4.257% (3rd)
2 4.741% (1st) 4.880% (1st)
7 1 November 7, 2020 4.521% (2nd) 5.227% (2nd)
2 5.065% (1st) 5.952% (1st)
8 1 November 8, 2020 3.821% (4th) 4.113% (2nd)
2 4.544% (1st) 5.031% (1st)
9 1 November 14, 2020 4.879% (2nd) 5.718% (2nd)
2 5.145% (1st) 5.946% (1st)
10 1 November 15, 2020 3.954% (2nd) 4.433% (2nd)
2 4.352% (1st) 4.839% (1st)
11 1 November 21, 2020 4.130% (2nd) 4.582% (2nd)
2 4.799% (1st) 5.462% (1st)
12 1 November 22, 2020 4.270% (2nd) 4.814% (2nd)
2 5.079% (1st) 5.671% (1st)
13 1 November 28, 2020
2
14 1 November 29, 2020
2
15 1 December 5, 2020
2
16 1 December 6, 2020
2
Average % %
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

References[edit]

  1. ^ Gyu-lee, Lee (August 5, 2020). "Kang Han-na joins star-studded tvN series 'Startup'". The Korea Times. Archived from the original on August 7, 2020. Retrieved August 24, 2020.
  2. ^ "Start Up Drama-2020". HanCinema. Retrieved September 28, 2020.
  3. ^ Kang, Minji (August 30, 2020). "NEW KOREAN DRAMA SERIES START-UP, STARRING BAE SUZY AND NAM JOO-HYUK, COMES TO NETFLIX IN OCTOBER". Netflix Media Center. Seoul. Retrieved October 10, 2020.
  4. ^ "Yoo Su-bin to Star in "Start-Up"". HanCinema. August 24, 2020. Retrieved August 29, 2020.
  5. ^ "Kim Do-wan Cast for "Start-Up" With Nam Joo-hyuk". HanCinema. August 19, 2020. Retrieved August 29, 2020.
  6. ^ "Stephanie Lee to Star in "Start-Up" With Nam Joo-hyuk and Suzy". HanCinema. June 10, 2020. Retrieved August 29, 2020.
  7. ^ "tvN '스타트업' AI 장영실 목소리 주인공은 '여진구'였다". n.news.naver.com (in Korean). Retrieved 2020-10-19.
  8. ^ "스타트업' 측 "이보영 특별출연 확정, 방송 통해 확인 부탁"(공식)". n.news.naver.com (in Korean). Retrieved 2020-10-19.
  9. ^ a b "스타트업' 박찬호·문세윤, 카메오 출격…남주혁X김선호와 호흡[공식]". tenasia.hankyung (in Korean). Retrieved 2020-11-06.
  10. ^ "배해선, '스타트업' 영실이 목소리에 힘 실어 줄까…수지 귀인될지 관심 집중". enter.etoday (in Korean). Retrieved 2020-11-08.
  11. ^ Lee, Gyu-lee (October 18, 2020). "Bae Suzy and Nam Ju-hyuk's 'Start-up' premieres at 4.5% rating". The Korea Times. Retrieved October 20, 2020.
  12. ^ a b "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved November 23, 2020.
    • This links to the current day. You can select the date you are looking for from the drop-down menu.

External links[edit]