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Statista is an online statistics portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions in English and German. According to the company, the platform has statistics on over 80,000 topics from more than 18,000 sources.[1]


Statista offers statistics and survey results in the form of bar charts and tables. The main business model of the platform is offering corporate clients, educators and researchers access to quantitative data. This includes, for example, data on advertising, consumer behaviour or separate business fields. These are divided over some 20 industry categories such as E-Commerce & Mail Order Trade, Media & Advertising or Society.

Originally started as a free service financed through advertisements, many statistics are now completely accessible for owners of a purchased account. Paying for being able to see the data is motivated by the fact that “the data concerned is relevant for decision-making; researching and preparing it is time-consuming.” But 20 percent of the statistics are still accessible for free after signing up as a so-called basic user.[2]

Currently the website has a free service that provides daily infographics on current subjects from the areas of media and technology for downloading. These graphics are used by websites like Mashable,[3] Business Insider[4] or VentureBeat.[5]


According to company information, Statista was founded in 2007 by two start-up entrepreneurs from Hamburg and currently employs around 60 database and statistical experts and editors in its headquarters. The website (previously has been accessible since May 2008.[1] Partners and cooperations of the portal include in Germany the German Institute for Economic Research, the Allensbach Institute, the Einzelhandelsintitut EHI, the business information service Creditreform, as well as the publishing group Handelsblatt and Dow Jones publishing Group.[1] According to the homepage, Statista was chosen as German Start-Up of the Year in 2008[6] and won the Financial Times Germany contest „Enable to Start“[7] in the same year. In 2010 the company was named the "Chosen Place 2010" by the initiative "Germany: Country of Ideas".[8] Also it was awarded the European Red Herring Prize in 2010.[9] The growth of the company has been exponential of the past few years, in 2014 Statista already has over 150 employees that have serviced more than 500,000 registered customers. Every month around 3 million users visit the website.

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