Steaz

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Steaz
Private
Industry Organic & fair trade green tea beverages
Founded 2002 (2002)
Founder Eric Schnell, Steven Kessler
Headquarters Doylestown, Pennsylvania, U.S.
Products Steaz Iced Green Tea, Steaz Energy
Number of employees
8 (2015)
Parent The Healthy Beverage Company
Website www.steaz.com

Steaz, a brand of organic green tea-based beverages, was established in 2002 by co-founders Steven Kessler and Eric Schnell. The Steaz brand, headquartered in Doylestown, Pennsylvania, is currently owned by the privately held Healthy Beverage Company.

History[edit]

In the 1990s, prior to the founding of Steaz, both Schnell and Kessler were employed at Country Life Vitamins. The business was described as fledgling, but produced a somewhat profitable organic bottled tea product called Long Life Tea.[1] Based on this success, the observation that soft drinks were being removed from schools, and the growth in organic products in the United States, Schnell and Kessler decided to pursue the possibility of creating an organic tea-based soda product.[2]

In 2002, The Healthy Beverage Company was founded by Schnell and Kessler, but their products would be sold under the Steaz brand name. Their first major product was Steaz Green Tea Soda, which was the first USDA Organic certified soda.[1] All Steaz products have since been Certified Organic by Quality Assurance International (QAI) and Fair Trade Certified by TransFair USA.[3] Initially, Steaz products were found only in local groceries and natural food markets. In 2005, Steaz signed an agreement with distributor Polar Beverages, which allowed their products have to become available in some supermarkets.[2][4] In 2014 and 2015, Steaz also became available at Costco and Target stores.[5]

In September 2011, Steaz announced its partnership with Whole Planet Foundation to help fund the Foundation's mission to provide entrepreneurs in developing countries with microcredit loans.[6]

Products[edit]

Steaz produces several varieties of canned organic green tea drinks and energy drinks, which include flavors such as peach and mint.[7] All products are made using certified fair trade green tea from Kenya, certified fair trade and cane sugar from Paraguay.[8]

Reception and awards[edit]

Steaz products have met with generally positive reception. For instance, FastCompany and Greenopia have considered Steaz to be one of the most eco-friendly beverages available.[9][10][11] Formal reviews of their individual products have generally been positive,[12] although some have noted that Steaz products have similar caloric and sugar content per serving compared to traditional soft drinks such as Coke.[1]

In 2007, Steaz was presented with the Socially Responsible Business Award.[13] In the same year, Inc. Magazine also named Steaz as the 19th best Food & Beverage company in terms of its company growth; the company's revenue in 2003 was $980,000 USD and in 2006, it had increased to $4.1M USD.[14] It was also considered to be a "top selling brand" in vending machines selling healthy products.[15]

References[edit]

  1. ^ a b c Van Allen, Peter (2005-07-25). "Soda grows organically - Philadelphia Business Journal". Bizjournals.com. Retrieved 2011-12-23. 
  2. ^ a b "OP Summer 05 Enterprise:". Organicprocessing.com. Retrieved 2011-12-23. 
  3. ^ "Glass Packaging Institute - Glass News". gpi.org. 
  4. ^ "Steaz pushes affordable organic at mainstream". BevNET.com. 2009-06-23. Retrieved 2011-12-23. 
  5. ^ "Steaz Expands Distribution Into Target". BevNET. 13 March 2015. Retrieved 23 December 2015. 
  6. ^ Steaz Pledges $15,000 to Non-Profit Whole Planet Foundation to Help Fight World Poverty
  7. ^ "product". Steaz.com. Retrieved 2015-08-10. 
  8. ^ "Fair Trade Tea, Cane Sugar & Ingredients | STEAZ". steaz.com. Retrieved 2015-08-10. 
  9. ^ "Searching for a Sustainable Soda, an Eco-Friendly Energy Drink, or a Natural Juice? Greenopia Updates its Green Beverage Guide". Prweb.com. Retrieved 2011-12-23. 
  10. ^ "Honest Tea, Santa Cruz Organic, Steaz...Top Greenopia's List of Green Beverages". Fast Company. 2010-03-30. Retrieved 2011-12-23. 
  11. ^ "Greenopia Monterey Environmental Ranking - Green Eco-Friendly Drink Guide". Greenopia.com. Retrieved 2011-12-23. 
  12. ^ "Steaz Organic Iced Teaz | BevNET.com Product Review + Ordering". BevNET.com. Retrieved 2011-12-23. 
  13. ^ "Steaz(R) Launches Organic Iced Teaz(TM)". SmartBrief. Retrieved 2011-12-23. 
  14. ^ "Steaz - Newtown, PA - The Inc.5000". Inc.com. 1970-01-01. Retrieved 2011-12-23. 
  15. ^ "Fresh Healthy Vending Lists Top Selling Brands For 2011". Vendingmarketwatch.com. 2011-12-14. Retrieved 2011-12-23. 

External links[edit]