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ApS (Anpartsselskab): private limited company
IndustryVideo game industry
Computer hardware
PC gaming
Consumer electronics
Application software
Professional Gaming
Founded2001; 18 years ago (2001)
FounderJacob Wolff-Petersen
Key people
Ehtisham Rabbani (CEO)
Tino Soelberg (CTO)
Rene Andersen (CFO)
Rune Berendtsen (CIO)
Pat Wachendorf
Jeff Mahlmeister
Zach B. Hill
ProductsGaming peripherals and accessories: headsets, mice, keyboards, controllers, and gaming surfaces

SteelSeries (styled as steelseries) is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and gaming surfaces.


SteelSeries was founded in 2001 by Jacob Wolff-Petersen.[1] The company's original name was Soft Trading, and it was changed to SteelSeries in 2007.[2] Soft Trading made the Icemat and SteelPad mouse mats, the latter of which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North America-based developer and manufacturer of gaming peripherals.[3][4]

Michael von Essen-Mueller, the company's first CEO, helped the company establish its brand and grow to a global footprint. In 2007, SteelSeries hired Bruce Hawver as CEO.[5] The company saw tremendous growth over the next five years as it expanded its portfolio and channels,[6] developed the SteelSeries Engine platform, and added partnerships across the e-sports and the gaming ecosystem [7][8][9]

In 2012, SteelSeries received investments of undisclosed amounts from U.S.-based private equity firm Catterton Partners and China-based private equity firm ClearVue Partners.[10]

Team and player sponsorships[edit]

SteelSeries supports a number of electronic sports teams and individuals through sponsorships and community support.[11][12] Sponsored teams include FaZe Clan, Evil Geniuses, Vitality, EDward Gaming, Alliance, among others. Past sponsorships include Manuel "Grubby" Schenkhuizen and Tom "Tsquared" Taylor in 2011.[11][13]


SteelSeries has held partnerships with some of the gaming industry's most recognizable brands including Blizzard Entertainment,[14] Electronic Arts,[15] Hewlett-Packard,[16] Gunnar Optiks,[17] Valve Corporation,[18] and MSI.[19]


  1. ^ "How to bootstrap from zero to 50 million $: SteelSeries founder Jacob Wolff-Petersen" (Interview). Retrieved 2014-10-03.
  2. ^ "Soft Trading ApS Changes Name To SteelSeries ApS" (Press release). Archived from the original on 2014-10-06. Retrieved 2014-10-03.
  3. ^ "Gaming Accessories Industry Just Got Better, as SteelSeries Acquires Ideazon Inc. in an Asset Transaction" (Press release). 2008-07-29. Retrieved 2013-12-05.
  4. ^ Coldewey, Devin (2008-07-29). "Steelseries acquires Ideazon; bigger, better accessories forthcoming". TechCrunch. Retrieved 2013-12-05.
  5. ^ "SteelSeries Appoints Bruce Hawver New Chief Executive Officer". Retrieved 2018-01-08.
  6. ^ "SteelSeries Takes On The U.S Gaming Market". Twice. Retrieved 2018-01-08.
  7. ^ "News - PAX 2009 Interview: SteelSeries CEO Bruce Hawver". Co-Optimus. Retrieved 2018-01-08.
  8. ^ "The Official Website for TechtalkRadio - Audio Interview with Bruce Hawver of SteelSeries". TechtalkRadio. Retrieved 2018-01-08.
  9. ^ "SteelSeries to unveil line of gaming headsets at E3 2013". Engadget. Retrieved 2018-01-08.
  10. ^ "ClearVue Partners Completes Investment in SteelSeries" (Press release). 2012-09-01. Retrieved 2014-10-03.
  11. ^ a b "SteelSeries Announces Exclusive Sponsorship of Professional Gamer, Manuel Grubby Schenkhuizen" (Press release). Reuters. 2011-04-02. Retrieved 2013-12-05.
  12. ^ "Steelseries And Major League Gaming Announce Partnership And Collaboration" (Press release). Gamasutra. Retrieved 2013-12-05.
  13. ^ "SteelSeries Announces Sponsorship of Professional Halo 3 Player, Tom `Tsquared` Taylor" (Press release). Reuters. 2011-10-14. Retrieved 2014-03-04.
  14. ^ "Steelseries Prepares Players For The Launch Of Blizzard Entertainment'S Starcraft® Ii: Wings Of Libe" (Press release). 2010-06-24. Retrieved 2013-12-05.
  15. ^ "SteelSeries and EA Introduce iOS and Android Headset for Real Racing 3" (Press release). Retrieved 2014-03-04.
  16. ^ "HP unveils a new class of Windows 10 gaming devices". Windows Experience Blog. 2016-08-16. Retrieved 2016-10-09.
  17. ^ "SteelSeries GUNNAR Optiks Desmo Review". VGRevolution. Retrieved 2013-12-05.
  18. ^ "SteelSeries and Valve® Corporation Introduce the SteelSeries QcK+ DotA 2 Edition" (Press release). Retrieved 2013-12-05.
  19. ^

External links[edit]