On August 4, 2011, the group confirmed that they will be releasing their third official album on mid-September and will resume their activities in South Korea for the first time in over six months. It was also reported by industry representatives that the group has been recording songs for the album during their spare time while they were busy promoting their fourth Japanese single, "Go Go Summer!". DSP Media stated that the group are in the process of reviewing which songs to be used as the lead song from the album.
A special edition of the album was available for pre-order on August 25, 2011, 10 days ahead of the official release. The special edition includes a 32-page booklet, a digipack and a bonus track. According to DSP Media, the first 100 people who purchased them will be chosen to attend a special showcase by KARA on September 14, 2011. DSP Media also teamed up with YouTube to deliver a special online series of three episodes titled “KARA Channel” which covers the group's preparations for the release of the album. The series began airing at Kara's official YouTube channel on September 7, 2011 and ended on September 21, 2011.
Due to the group's commitments with their schedule in Japan they will only promote the album for three weeks.