Stephan Winkelmann

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Stephan Winkelmann
Winkelmann in 2017
Born (1964-10-18) October 18, 1964 (age 58)
Alma mater
  • Chief Executive Officer
Years active1990–present
  • CEO Bugatti Automobiles
  • CEO Lamborghini
  • Grand Officers of the Order of Merit of the Italian Republic
  • Knights Grand Cross of the Order of Merit of the Italian Republic

Stephan Winkelmann (born 18 October 1964) is a German automotive executive who has been President of Bugatti Automobiles since January 1, 2018[1] and also President and CEO of Automobili Lamborghini S.p.A. since December 1, 2020.[2]


As a young child, Winkelmann moved with his parents from Berlin to Rome, as his father worked as a diplomat at the Food and Agriculture Organization of the United Nations (FAO).[3][4] Stephan Winkelmann lived there for almost 20 years and graduated from the local German school. He then began studying political science, graduating with an M. A. in Munich in 1991. During his studies, Winkelmann served for two years in the paratroopers of the German Armed Forces in Calw, Nagold, and Altenstadt and reached the rank of lieutenant of the reserve.[5][6]


He began his professional career in 1990 at the German financial services provider MLP.

Alfa Romeo & Fiat[edit]

Starting in 1993, Winkelmann entered the automotive industry, working first in Munich as a sales representative for Mercedes-Benz and afterwards, from 1994 to 2004, for Fiat and Alfa Romeo, Lancia, and Fiat Professional, respectively. There, Winkelmann held marketing and sales management positions, first as head of Alfa Romeo Germany, then as head of marketing for Fiat's southern region. From 1996 to 1999 for Italy, beginning with the launch of the Alfa Romeo 156. Winkelmann then worked as area manager for several European markets until he was appointed head of sales in Austria and then Fiat's managing director for Austria and Switzerland. In 2004, Winkelmann moved to Germany as CEO of Fiat Automobil AG.[7]


In January 2005, Stephan Winkelmann joined the Volkswagen Group and took over as President and CEO of Automobili Lamborghini in Sant'Agata Bolognese.[8][9] In the period up to 2016, his responsibilities included the launch of the new Gallardo,[10] Murciélago, Aventador, and Huracán models, plus a large number of unique models and one-offs. Under Winkelmann's aegis, Lamborghini also developed the Urus SUV, which was launched in 2018.[11] Between 2005 and 2016, Lamborghini vehicle sales increased by 300 percent.[citation needed]

At the end of 2020, it was announced that Winkelmann would once again take over as head of Lamborghini from December 1, in personal union with his previous role at Bugatti.[12] He succeeded Stefano Domenicali, who became head of Formula 1 on January 1, 2021.[13] Winkelmann also sits on the supervisory boards at Comité Colbert, an association of French luxury manufacturers, and Altagamma, an Italian committee for luxury brands.[14][15]

Audi Sport[edit]

From March 2016, Winkelmann headed quattro GmbH (now Audi Sport GmbH) as Managing Director.[16]


Stephan Winkelmann has been president of Bugatti Automobiles since January 1, 2018. He replaced the previous president, Wolfgang Dürheimer, who held the position for five years and retired at the end of 2017.[17][18] Since he took office, new models such as Divo, Centodieci,[19] La Voiture Noire,[20] and derivatives based on the Chiron have been created.[21]


In 2009, Stephan Winkelmann was awarded the decoration of Grand Officer in the Order of Merit of the Italian Republic (Grande Ufficiale dell’Ordine al Merito della Repubblica Italiana). The award is a tribute to his commitment to relaunching the Italian marque, which has attained a leading position on the international automotive scene.[22]

In 2013, Winkelmann was given the ''Premio Internazionale BARSANTI e MATTEUCCI'', a prestigious award in the domain of automotive engineering.[23]

On May 22, 2014 Stephan Winkelmann received the highest decoration in the Order of Merit of The Italian Republic, Knight Grand Cross. The decoration was awarded through the presidential “Motu Proprio” for the valued results achieved by Winkelmann as leader of one of the most important companies of Made in Italy.[24]


  1. ^ "Stephan Winkelmann to be new President of Bugatti". Retrieved 2 May 2021.
  2. ^ Elias, Mark (16 September 2009). "Interview: Lamborghini President and CEO Stephan Winkelmann". Left Lane News. Retrieved 14 May 2011.
  3. ^ germany, zi communications inc /. "Winkelmann übernimmt wieder Lamborghini". (in German). Retrieved 2 May 2021.
  4. ^ "Neuer Lamborghini-Chef: Stephan Winkelmann: "Furbo" wie die Italiener". (in German). Retrieved 2 May 2021.
  5. ^ "Winkelmann, Stephan / Vorstandsvorsitzender". (in German). Retrieved 2 May 2021.
  6. ^ "Bundeswehr: Diese Manager haben gedient". (in German). Retrieved 2 May 2021.
  7. ^ "Vorstandsvorsitzender Stephan Winkelmann verlässt Fiat". - Das Automagazin (in German). Retrieved 2 May 2021.
  8. ^ "50 Jahre Lamborghini - Interview mit Stephan Winkelmann". (in German). Retrieved 2 May 2021.
  9. ^ "Der Deutsche Stephan Winkelmann ist seit 2005 Präsident und CEO von Automobili Lamborghini. Als Diplomatensohn verbrachte er | 23". Retrieved 2 May 2021.
  10. ^ "Fünf Fragen an: Stephan Winkelmann, Lamborghini-Chef". (in German). Retrieved 2 May 2021.
  11. ^ "Luxus-SUV von Lamborghini: Der Urus kommt". (in German). Retrieved 2 May 2021.
  12. ^ "Stephan Winkelmann wird neuer Lamborghini-Chef". (in German). Retrieved 2 May 2021.
  13. ^ Verkaufen, Werben & (18 November 2020). "Audi: Winkelmann steuert Bugatti und Lamborghini | W&V". (in German). Retrieved 2 May 2021.
  14. ^ FR, FashionNetwork com. "Du mieux dans le luxe mais pas de retour aux années glorieuses". (in French). Retrieved 2 May 2021.
  15. ^ "Organization". Altagamma. Retrieved 2 May 2021.
  16. ^ "Stephan Winkelmann übernimmt Doppelfunktion als Präsident von Bugatti und Automobili Lamborghini". Audi MediaCenter (in German). Retrieved 2 May 2021.
  17. ^ Wittich,hwi, Holger (20 October 2017). "Wolfgang Dürheimer geht: Winkelmann zu Bugatti, Hallmark zu Bentley". auto motor und sport (in German). Retrieved 2 May 2021.
  18. ^ "Stephan Winkelmann wechselt zu Bugatti". (in German). Retrieved 2 May 2021.
  19. ^ "Bugatti Centodieci er klar med 16 cylindre og 1.600 hk". Bil magasinet (in Danish). 19 August 2019. Retrieved 2 May 2021.
  20. ^ "Bugatti schließt Elektroantrieb nicht aus". (in German). Retrieved 2 May 2021.
  21. ^ ""Für die 2020er Jahre ist der Verbrenner für Bugatti die richtige Entscheidung"". (in German). 15 July 2020. Retrieved 2 May 2021.
  22. ^ Press release of Volkswagen AG, 1 December 2010 Retrieved 2011-07-09.
  23. ^ "Stephan Winkelmann, President and CEO of Automobili Lamborghini, receives the "Premio Internazionale BARSANTI e MATTEUCCI"". TheNewsMarket. Retrieved 16 June 2023.
  24. ^ Press Release of Automobili Lamborghini S.p.A., 23 May 2014 Retrieved 2014-05-28.

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