|Produced by||Gallaher Group of Japan Tobacco|
Sterling had been a fairly popular mid-range brand up to the 1970s but sales dwindled and the brand was eventually discontinued. The brand was officially re-launched in the United Kingdom in 2006. Sterling is the largest selling cheap brand in the UK and is the 8th biggest selling brand of cigarettes in the UK. According to data from AC Nielsen, Sterling has a 44% share and has retail sales of an excess of £261million. They are available in four different colours, red, blue (smooth), green (menthol) and a blue-green gradient (click-on menthol "Fresh Taste"). Sterling cigarettes are also available in Superking size.
- "Sterling takes 44% of "cheapest" cigarettes sector". talkingretail.com. 03-07-07. Retrieved 2009-05-24. Check date values in: