Steve Harrison (advertising)

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Steve Harrison
Alma materUniversity of Manchester
OccupationAdvertising executive, copywriter, creative director, author

Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation.[1] He has won more Cannes Lions awards than any other Creative Director in the World.[2]

Career in Advertising[edit]

Born in Blackpool, Steve Harrison completed a doctoral thesis on American Society, Cinema and Television:1950-1960 at the University of Manchester.[3] At the age of 30 he travelled to London and secured a researcher position at Ogilvy & Mather.[4] After 11 months he was hired as a Copywriter at Ogilvy and Mather Direct after their Global Vice-Chairman, Drayton Bird, noticed a report that Harrison had written.[5] In 1989 he was made Head of Copy at the agency and by 1997 he was European Creative Director.[6]

In 2001 Harrison founded what was known as Harrison Troughton Wunderman [7] after the Wunderman owned agency Impiric purchased Harrison's Agency, HPT Brand Response.[8] The Agency went on to produce a number of award-winning campaigns for brands including Xerox, IBM, Microsoft, Vodafone, and Rolls Royce.[9]

In 2006, Harrison became the first Creative Director to head up the Direct Jury at the prestigious Cannes Lions International Festival of Creativity.[10]

In 2007 Steve Harrison stood down as Worldwide Creative Director of Wunderman following a management restructure of the Advertising Agency.[11]


Harrison has won three gold, five silver and two bronze Lions for his work.[12]

Study of Howard Gossage[edit]

In 2012 Steve Harrison authored a book on the Advertising pioneer Howard Gossage entitled 'Changing the world is the only fit work for a grown man'.[13] Harrison's study of Howard Gossage began when he came across Gossage's book 'Is there any hope for Advertising' in the library of Ogilvy and Mather New York.[14]

Harrison started out intending to make a documentary about Howard Gossage with a friend, he wrote a treatment for this documentary which then became the outline for his book.[15]

Published works[edit]

In 2010 Steve Harrison authored the book 'How to do better creative work'.[16] In their review of the book, Campaign Magazine called it 'Essential reading for anyone looking to demystify the creative process'.[17] The book became the most expensive advertising book of all time when it was traded on at $3,000 a copy.[18]