Steve MacLaughlin

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Steve MacLaughlin
MacLaughlin speaking at BBCON 2016
MacLaughlin speaking at BBCON 2016
BornSteven Raymond MacLaughlin
(1975-04-08) April 8, 1975 (age 43)
Jamestown, New York, United States
OccupationVice President of Data & Analytics at Blackbaud, Author, Speaker
Alma materIndiana University
Notable worksData Driven Nonprofits

Steve MacLaughlin (born 1975) is an American fundraising expert, speaker,[1] and bestselling author focused on the nonprofit sector.

Personal life[edit]

MacLaughlin was born and raised in Jamestown, New York, where he attended Jamestown High School (New York). MacLaughlin graduated from Indiana University in 1997 with a BA in political science and English. During his undergraduate days he had early experiments on the Web that garnered mentions in Yahoo! Internet Life magazine and Rolling Stone.[2] MacLaughlin later earned a Master of Science degree in Interactive Media from Indiana University.[3] MacLaughlin currently resides in Charleston, South Carolina with his wife, Lynsey, and their two children: Conner and Maverick.


MacLaughlin was a co-founder of Expidant, an interactive agency that produced successful online initiatives for Procter & Gamble, NCAA, Eli Lilly, Finish Line, Dow AgroSciences, Masco Corporation, and Thomson Multimedia.[4] Several of these online sites went on to win industry acclaim and awards.[5][6]

In 2001, MacLaughlin worked at Indiana University – Purdue University Indianapolis on the development of the self-assessment for the re-accreditation of a university based entirely on the Web.[7] He also taught a course on "Fundamentals of Managing Internet Development Projects" at Indiana University.[8]

After joining Blackbaud in 2004, MacLaughlin spent time growing Blackbaud's interactive services group and later had product management responsibilities for the company's Internet product lines.[9] Since 2008, MacLaughlin has served on The Nonprofit Technology Enterprise Network (NTEN) Board of Directors. NTEN is an international nonprofit organization with a focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.[10]

In 2010, MacLaughlin became a winner of Charleston SC's Forty Under 40 award.[11]

In 2016, MacLaughlin was invited to be part of the senior faculty of the Georgetown University New Strategies Program. This is an intensive, hands-on program for nonprofit executives and is directed by nationally recognized leaders in the nonprofit and philanthropy fields.[12] Later in 2016, MacLaughlin became the Vice President of Data & Analytics at Blackbaud.[13]

During 2017, MacLaughlin became an adjunct faculty member at Columbia University in the School of Professional Studies' nonprofit management program.[14] He has helped to design and teach a course on data and analytics in the nonprofit sector.[15]


MacLaughlin has been featured as a fundraising, online giving, Giving Tuesday, Big Data, and nonprofit sector expert in many mainstream publications, including The New York Times,[16] The Washington Post,[17] The Los Angeles Times,[18] The Boston Globe,[19] The Chronicle of Philanthropy,[20] USA Today,[21] Stanford Social Innovation Review,[22] Bloomberg,[23] and has appeared on NPR.[24]

MacLaughlin has been an author and contributor to several reports including the Blackbaud Charitable Giving Report, GivingTuesday Trends, and the Online Giving Report.[25] Several media outlets have used these reports as the basis for stories[26] about giving trends.[27]

Beginning in 2012, the Blackbaud Charitable Giving Report[28] examined overall giving trends in the United States. The report first noted that charitable giving was up only 1.7% in 2012[29] and there was speculation that tax increases influenced giving.[30] The 2013 Charitable Giving Report once again analyzed overall fundraising and online giving trends in the United States.[31] The 2013 report found that Americans gave 4.9% more to charity during 2013 compared to 2012, while online giving had a double-digit increase.[32]

Since 2012, MacLaughlin has been regularly interviewed[24] and quoted[33] for his analysis of Giving Tuesday trends. In 2015, MacLaughlin helped publish the GivingTuesday Trends report and it was the first in-depth analysis of online donation trends related to Giving Tuesday.[34]

MacLaughlin has also been a featured interviewee in the book Nonprofit Fundraising 101[35] and acknowledged by the author of The PayPal Official Insider Guide to Online Fundraising .[36]


MacLaughlin has written, edited, and contributed to three books related to the nonprofit sector, fundraising, and big data. He has also had several original articles published in print and digital publications.

In 2016, Saltire Press published Steve's book, Data Driven Nonprofits, and it went on to be listed as a #1 Best Seller in Nonprofit Organizations & Charities on[37] Also in 2016, MacLaughlin's interview with Darian Rodriguez Heyman was the focus of Chapter 7 - "Measuring Impact: Data, Stories, and Organizational Dashboards" in the book Nonprofit Fundraising 101 A Practical Guide With Easy to Implement Ideas & Tips from Industry Experts. In 2010, John Wiley & Sons published a book Steve co-edited and contributed to called Internet Management for Nonprofits: Strategies, Tools and Trade Secrets.[38] In 2007, MacLaughlin served as a contributing author in the John Wiley & Sons book People to People Fundraising: Social Networking and Web 2.0.[39]

He has had original articles featured in many publications, including the Association of Fundraising Professionals Advancing Philanthropy magazine,[40] Philanthropy Journal,[41] Fundraising Success Magazine[42] and Civil Society.[43]


MacLaughlin is a long-time contributor to the Blackbaud blog npENGAGE [44] including his annual review of nonprofit email subject lines.[45] In 2015, MacLaughlin became a contributor on The Huffington Post and regularly writes on topics related to the intersection of the nonprofit sector, technology, and data.[46]


  • MacLaughlin, Steve (2016). Data Driven Nonprofits. ISBN 978-0988850712.
  • Rodriguez Heyman, Darian (2016). Nonprofit Fundraising 101 A Practical Guide With Easy to Implement Ideas & Tips from Industry Experts. ISBN 978-1119100461.
  • Hart, Ted; Greenfield, James M; MacLaughlin, Steve; Philip h. Geier, Jr (2010). Internet Management for Nonprofits: Strategies, Tools and Trade Secrets. ISBN 978-0470539569.
  • People to People Fundraising: Social Networking and Web 2.0 for Charities. 2007. ISBN 978-0470120774.



MacLaughlin is a frequent speaker at events including the Association of Fundraising Professionals (AFP),[47] American Marketing Association (AMA),[48] Association of Professional Researchers for Advancement (APRA),[49] Council for Advancement and Support of Education (CASE), Direct Marketing Association Nonprofit Federation (DMA),[50] Giving Institute Summer Symposium, Nonprofit Technology Enterprise Network (NTEN),[51] Institute of Fundraising National Convention, Civil Society Congress,[52] Resource Alliance’s Fundraising Online.[53]

Steve has also been a keynote speaker at such events as the Crescendo Practical Planned Giving Conference,[54] The Nature Conservancy, BC Non-Profit Housing Association,[55] and the Do Good Data conference.[56]


  1. ^ "Blackbaud Offers Multiple Sessions, Social Panel Discussion".
  2. ^ "Unofficial P.J. O'Rourke Homepage". Rolling Stone.
  3. ^ "Telecomment Summer 2010" (PDF).
  4. ^ "Expidant grows it all alone". Archived from the original on 2013-10-31.
  5. ^ "2011 Winners and Finalists". Archived from the original on 2013-01-27.
  6. ^ "NCAA News Archive – 2001".
  7. ^ "NCA Steering Committee Meeting Minutes and Committee Members". Retrieved October 24, 2002.
  8. ^ "Fundamentals of Managing Internet Development Projects". Retrieved January 17, 2001.
  9. ^ "Faith-Based Organizations Turn to Blackbaud to Strengthen Relationships with their Supporters both Off and Online".
  10. ^ "Steve MacLaughlin Elected to NTEN Board of Directors".
  11. ^ "Forty Under 40 2010 Winner: Steve MacLaughlin".
  12. ^ "New Strategies Program". Georgetown University.
  13. ^ "Blackbaud to Announce Unprecedented Number of Innovations at Annual Conference for Social Good Community". PR Newswire.
  14. ^ "Steve MacLaughlin Columbia University School of Professional Studies". Columbia University School of Professional Studies. Columbia University School of Professional Studies. Retrieved 30 May 2017.
  15. ^ "Nonprofit Management Curriculum". Columbia University School of Professional Studies. Columbia University School of Professional Studies. Retrieved 30 May 2017.
  16. ^ Wortham, Jenna (November 30, 2010). "A Facebook Founder Begins a Social Network Focused on Charities".
  17. ^ Gowen, Annie (November 27, 2012). "Organizers launch Giving Tuesday to help charities".
  18. ^ Guynn, Jessica (November 7, 2010). "These gift cards are for charitable giving".
  19. ^ "Charitable Giving Goes High Tech".
  20. ^ Flandez, Raymund (October 27, 2010). "Risky December 31 Deadline for Year-End Fund Raising". The Chronicle of Philanthropy.
  21. ^ "Telecommuting gets stuck in the slow lane". June 25, 2001.
  22. ^ "Collaborative Fundraising". Stanford Social Innovation Review. February 15, 2017.
  23. ^ " to Streamline Giving, Sign Presidential Campaigns".
  24. ^ a b "Giving Tuesday: The Start Of A Holiday Tradition".
  25. ^ "2011 Online Giving Report" (PDF). Blackbaud. Retrieved February 1, 2012.
  26. ^ Hopfensperger, Jean (6 November 2012). "Giving back, one click at a time". Minneapolis Star Tribute.
  27. ^ "Study: Growth Of Online Giving Slowed In 2011". The Nonprofit Times. 16 February 2012. Archived from the original on 8 October 2013.
  28. ^ "2012 Charitable Giving Report" (PDF). Blackbaud. Retrieved February 1, 2013.
  29. ^ Cefalu, Christiana (4 February 2013). "Charitable Giving Up Just 1.7%". Barron's.
  30. ^ Frank, Robert (5 February 2013). "Did 2013 Tax Hikes Slow Charitable Giving in 2012?". CNBC.
  31. ^ "2013 Charitable Giving Report" (PDF). Blackbaud. Retrieved February 1, 2014.
  32. ^ Sullivan, Patrick (4 February 2014). "Giving Up 4.9%, With Online Shrinking as a Percentage". The NonProfit Times.
  33. ^ Ostendorff, Jon (1 December 2013). "#GivingTuesday hopes to feast on goodwill". USA Today.
  34. ^ "GivingTuesday Trends: A Closer Look at the Online Fundraising Impact in the United States" (PDF). Blackbaud. June 15, 2015.
  35. ^ "Nonprofit Fundraising 101".
  36. ^ "The PayPal Official Insider Guide to Online Fundraising" (PDF). PayPal Press.
  37. ^ Data Driven Nonprofits. Saltire Press. ASIN 0988850710.CS1 maint: ASIN uses ISBN (link)
  38. ^ "Internet Management for Nonprofits: Strategies, Tools and Trade Secrets".
  39. ^ "People to People Fundraising: Social Networking and Web 2.0 for Charities".
  40. ^ "Eureka! Data-Driven Nonprofits Find Gold". Association of Fundraising Professionals.
  41. ^ "Three nonprofit predictions for 2011". Archived from the original on 2011-10-17.
  42. ^ "Are You Counting or Are You Measuring?".
  43. ^ "The five pillars of online".
  44. ^ "npENGAGE". Blackbaud.
  45. ^ "400 More Email Subject Lines from End of Year Fundraising". Blackbaud.
  46. ^ "Steve MacLaughlin". The Huffington Post. June 6, 2016.
  47. ^ "Blackbaud to Celebrate Fundraising at AFP Conference". Blackbaud. Retrieved April 9, 2010.
  48. ^ "2008 AMA Nonprofit Marketing Conference" (PDF). American Marketing Association. Archived from the original (PDF) on December 2, 2008. Retrieved July 14, 2008.
  49. ^ "2016 Fall Symposium: Advancing Leaders Schedule of Events". APRA. Retrieved November 3, 2016.
  50. ^ "Brave New Multi-Channel World". Direct Marketing Association Nonprofit Federation. Retrieved January 1, 2012.
  51. ^ "5 Biggest Trends in Online Fundraising". NTEN. Archived from the original on November 1, 2013. Retrieved April 1, 2012.
  52. ^ "Civil Society Congress 2010". Civil Society. Retrieved May 1, 2010.
  53. ^ "Single channel communication is dead – what the data tells us". The Resource Alliance. Archived from the original on November 1, 2013. Retrieved May 1, 2012.
  54. ^ "Register Today for the 2012 Practical Planned Giving Conference!". Crescendo Interactive. Retrieved February 29, 2012.
  55. ^ "Keynotes". BC Non-Profit Housing Association. Retrieved November 22, 2016.
  56. ^ "Speakers". Do Good Data. Retrieved April 1, 2016.