Steve McCoy

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Steve McCoy
Welcome back steve mccoy.jpg
Steve McCoy and Vikki Locke at their Welcome Back Party for B98.5 in Atlanta, Georgia[1]
Time slot Morning Drive
Style Top 40 Hits, Adult Contemporary
Country United States of America
Previous show(s) Steve and Vikki Morning Show (WSTR 1990–2007, WSB-FM 2008–2010), Morning Show KXKL-FM.[2]

Steve McCoy is an American radio personality best known for his show with Vikki Locke in Atlanta, Georgia for over 18 years. The duo was twice nominated for the Marconi Award.[citation needed] McCoy came to Atlanta in 1981 to work at legendary top 40 WZGC FM (Z-93). One of his most memorable moments at this time at Z93, was his recording of The Falcon Fight Song with lyrics including: "Asked the Falcons what they wanted to be; Super Bowl champs from Suwanee; They want to be famous, show off their rings; So Rankin can buy a lot of stupid things."[3] He remained there until 1987, when he jumped to new top 40 station Power 99. This is where he began working with Locke, who was doing the news at the time. In 1989, Steve left Atlanta, after a nationwide search by Ron Chapman found Steve to be his one and only replacement for his long-time morning show at KVIL FM in Dallas, Texas.[4] One year into the plan, however, Clarke Brown, the man who launched Star 94 (Atlanta) talked Steve into coming back to the town he loved to take over the morning show. He said he'd only come back if they'd get Vikki to come on board.[5] Steve returned, and he and Vikki helped the struggling WSTR FM (Star 94) morning show (and eventually the whole station) receive higher Arbitron ratings. Steve and Vikki's 18-year run on Star 94 was only bested by Rhubarb Jones' 23-year run on country station WYAY Y106.7/Eagle 106.7 both WYAY, now All News 106.7.

In the fall of 2006, Vikki was diagnosed with a blood clot in her arm and began a year and a half long process of treatment.[6] Just before Christmas 2007 she had her final MRI on her arm, and the treatment had worked. The blood clot had broken apart,and she was clear of danger.[7] Steve and Vikki are once again together for the morning show on B98.5 FM since July 1, 2008.[8]

In May 2008, the owners of WSTR sued WSB-FM for airing TV commercials featuring McCoy and Locke[9] prior to their show's debut on the station, claiming that the timing violated a non-compete agreement. A judge disagreed and the ads continued.[10] Since joining B98.5, the Steve and Vikki morning show was ranked 4th in the 25- to 54-year-olds market in their first few months on air.[11]

In February 2010, WSB-FM decided not to renew Steve's contract for the next year.[12] Steve's co-host of more than 18 years Vikki was offered a renewal contract to continue the morning show.[13] Although his original contract was through June, McCoy's last day on air was March 5, 2010.[12]

On May 17, 2010 he started as morning host on KXKL-FM 105.1 in Denver, Colorado.[14] Steve's longtime radio co-host Vikki stayed with B98.5 at a lower pay rate. After nearly 18 months, Steve left Denver to move back to Atlanta to be with his family.[15]


  1. ^ Ho, Rodney (2006-10-02). "Q100 outs Steve McCoy's real name". The Atlanta Journal Constitution. Cox Newspapers. 
  2. ^ McCoy, Steve. "What's going on with Steve McCoy". B 98.5FM. Archived from the original on September 23, 2008. Retrieved 2008-09-06. 
  3. ^ Hudspeth, Rod (1986-09-26). "Fight song lyrics feed frenetic Falcon fever". The Atlanta Journal and The Atlanta Constitution. Cox Newspapers. pp. B3. Retrieved 2009-01-18. 
  4. ^ "KVIL loses McCoy: Popular afternoon DJ returns to Atlanta". The Dallas Morning News. The Dallas Morning News Company. 1990-06-12. Retrieved 2008-09-14. 
  5. ^ Ho, Rodney (2007-11-01). "Steve McCoy's first public comments about leaving Star". Atlanta Journal Constitution. Cox Newspapers. Archived from the original on 2008-09-17. Retrieved 2008-08-13. 
  6. ^ Eldredge, Richard L. (2007-06-13). "Vikki Locke". Atlanta Journal Constitution. Cox Newspapers. Retrieved 2008-08-13. [dead link]
  7. ^ Eldredge, Richard L. (2008-07-01). "Long wait over for fans of Steve and Vikki". Atlanta Journal Constitution. Cox Newspapers. Archived from the original on 2008-07-11. Retrieved 2008-08-13. 
  8. ^ "Steve & Vikki sign on at B98.5 FM". Atlanta Business Chronicle. American City Business Journals, Inc. 2008-02-20. Retrieved 2008-08-13. 
  9. ^ Eldredge, Richard L. (2008-04-16). "Star 94 parent wants Steve and Vikki ads off the air". The Atlanta Journal-Constitution. Cox Newspapers. Archived from the original on 2008-10-18. Retrieved 2008-09-06. 
  10. ^ "Judge: Steve & Vikki TV Ads Don't Violate Noncompete". Radio Ink. Streamline Media. 2008-05-02. Archived from the original on 2012-02-27. Retrieved 2008-05-14. 
  11. ^ Ho, Rodney (2008-10-22). "Steve & Vikki rock the ratings at No. 4". The Atlanta Journal Constitution. Cox Newspapers. Archived from the original on 2012-02-24. Retrieved 2008-12-25. 
  12. ^ a b Ho, Rodney (2010-02-25). "B98.5 nixes the Steve & Vikki Show". Atlanta Journal Constitution. Cox Newspapers. Archived from the original on 1 March 2010. Retrieved 10 March 2010. 
  13. ^ Ho, Rodney (2010-03-04). "Radio & TV Talk Vikki Locke coming back Monday on B98.5 minus Steve McCoy". Atlanta Journal Constitution. Cox Newspapers. Archived from the original on 8 March 2010. Retrieved 10 March 2010. 
  14. ^ Ho, Rodney (May 21, 2010). "Steve McCoy has found a new job in Denver as KOOL morning host". Atlanta Journal Constitution. Cox Communications. Archived from the original on 19 June 2010. Retrieved 9 June 2010. 
  15. ^ Ho, Rodney (12 December 2011). "Steve McCoy leaving Denver, returning to Atlanta". Atlanta Journal-Constitution. Archived from the original on 18 February 2012. Retrieved 6 March 2012.