Steve Rocco

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Stephen Salvadore Rocco (born January 16, 1960)[1] is an American businessperson and skateboarder. He founded World Industries with Rodney Mullen which grew into one of the largest and most influential skateboard companies in the world. He has since sold the company and is currently retired.


Rocco is an important figure in the early popularity of street skateboarding in the 1990s.[2] His ads were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the co founder of Blind, 101, Plan B and Duffs.

Rocco is the subject of the theatrically released 2007 documentary The Man Who Souled The World.[2][3]


  1. ^ "Steve Rocco Profile < Skately Library". Skately Board Shop.
  2. ^ a b Hall, Stan (October 5, 2007). "Beyond the Multiplex". The Oregonian.
  3. ^ "He cultivated skateboard culture". Los Angeles Times. October 5, 2007.
    • Mullen, Rodney (2004). The Mutt: How to Skateboard and not Kill Yourself. Regan Books.

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