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Steven Rosenbaum

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Steven J. Rosenbaum
Alma materSkidmore College
Occupation(s)Entrepreneur, filmmaker
EmployerSustainable Media Center

Steven J. Rosenbaum is an American author, entrepreneur and filmmaker. He was a Resident at TED in New York City[1] and holds two patents in the areas of video curation and advertising technology. Rosenbaum is the co-founder and executive director of the Sustainable Media Center.

He, along with his wife, is the largest donor of archival content to the National 9/11 Memorial & Museum[2] and co-directed the film The Outsider.[3] He was an executive director of the NYC Media Lab from 2020 to 2022.[4]


Rosenbaum founded Broadcast News Network (BNN).[5] He also acted as the company's executive producer for the company's main program Broadcast New York.[6] In 1991 the show was awarded a New York Regional Emmy for "Outstanding Magazine Format Programming",[7] and "Outstanding Issues Programming - Segments". Later, Rosenbaum was nominated for a national Emmy Award for "Exceptional Merit in Nonfiction Filmmaking" for the film With All Deliberate Speed'[8]

In 1995, he created MTV News: Unfiltered; a half-hour show on MTV featuring first-person stories provided by viewers and curated by the show's producers. The show would typically feature content not covered by traditional media and was the first commercial use of UGC, User-Generated Content.[9]

In 2001, while working on a shoot for Animal Planet, he witnessed the 9/11 attacks on the World Trade Center. He directed his five film crews to Manhattan to capture the devastating aftermath of the attacks. This footage would later become the documentary "7 Days in September"[10] (winner of CINE Golden Eagle[11] and Telly Award[12]) and go on to become a research archive of meticulously curated amateur video known as The CameraPlanet Archive The 500 Hours of 9/11 [13]) which Rosenbaum donated[2] to the National 9/11 Memorial Museum.[14]

Later in 2001, he launched CameraPlanet.com; a web-based video shop that created television content and encouraged users to create their own content by providing them with tips on how to tell their own story. The site featured many categories like “beaches” and “pets” and each video featured about four minutes of footage created entirely by the users.[15]

In 2005, he was nominated for an Emmy Award for Exceptional Merit in Nonfiction Filmmaking for his work in "With All Deliberate Speed" for the Discovery Channel. The documentary, which was released to coincide with the 50th anniversary of the U.S. Supreme Court's Brown v. Board of Education ruling of 1954, examines via newsreel footage and interviews the events that led to the landmark decision.[16]

In 2006, he founded Magnify.net, a New York-based startup focused on developing a video aggregation and curation platform. The company spent seven years building a steady business providing tools to enterprise clients who wished to manage and curate their own channels of video content.

In 2013 Magnify acquired Waywire, a video-sharing website founded by the former mayor of Newark, Cory Booker. In April 2014, Magnify.net adopted the Waywire name for its existing enterprise software business. One of the main objectives of the acquisition was to build a consumer-facing business around the curation of videos online.[17]

In 2019, Rosenbaum joined the NYC Media Lab, a consortium of university partners focused on media innovation. He was promoted to executive firector in 2020.[18] In 2022 he founded The Sustainable Media Center, which lists as its mission "We are a not-for-profit 501c3. Our mission is to investigate, experiment, and Innovate solutions to improve the Sustainability of our media ecosystem. The Center for Sustainable Media works to harness the collective resources of our community to define new standards of Media Sustainability and work to develop incentives that support media makers that embrace those standards.[19]

Rosenbaum has also acted as a Member of the Social Media Week: New York advisory board,[20] as a Member of the FASTPACK 200 and was also named the first-Ever Entrepreneur at Large for the New York City Economic Development Corporation, offering his expertise as an author and curator to help startup businesses in the New York Area grow and develop.[21]

Rosenbaum is a frequent writer for websites including MediaPost, Forbes, The Huffington Post and The Columbia Journalism Review.


Rosenbaum has two patents in the areas of video curation and advertising technology. A year after YouTube was founded, Rosenbaum filed Patent No. 8,117,545 "Hosted video discovery and publishing platform" which was granted in 2012.[22] And in 2014 Patent No. 208,812,956 "Video curation platform with pre-roll advertisements for discovered content"


As a producer

  • 1995: MTV News: Unfiltered – TV series documentary; executive producer
  • 1996: Investigative Reports – TV series; executive producer; 3 episodes
  • 1997: 48 Hours – TV series documentary; executive producer; 1 episode
  • 2000: MSNBC Investigates – TV series documentary; executive producer; 1 episode
  • 2001: I-Witness[23][24] – TV series documentary; executive producer; 2003
  • 2002: Facing Arthur – documentary short; executive producer
  • 2002: 7 Days in September – documentary; executive producer
  • 2002: Dog Days – TV Mini-Series documentary; executive producer
  • 2002: Strictly Personal – TV series; executive producer; 2002–2003[25]
  • 2004: Staffers – TV series documentary; executive producer
  • 2004: With All Deliberate Speed – documentary; executive producer[26]
  • 2006: God Grew Tired of Us – documentary; executive producer

As a director

  • 2002: Doctors' Diaries – TV series documentary
  • 2002: 7 Days in September – documentary
  • 2002: Dog Days – TV mini-series documentary
  • 2003: Journalists: Killed in the Line of Duty – TV movie documentary
  • 2004: Staffers – TV series documentary
  • 2021: The Outsider – documentary; director; executive producer[27]


  • Peer-to-Peer Video: The Economics, Policy, and Culture of Today's New Mass Medium (Springer, 2008)
  • Curation Nation (McGraw Hill, 2011)
  • Curate This (2014)


  1. ^ "Meet the Spring 2017 class of TED Residents | TED Blog".
  2. ^ a b "The CameraPlanet Donation – The Outsider". Retrieved 2021-06-26.
  3. ^ Tangcay, Jazz (2021-07-08). "'The Outsider' Trailer: Watch an Exclusive on the Making of the 9/11 Museum". Variety. Retrieved 2021-07-10.
  4. ^ "The NYC Media Lab at NYU Tandon names Steven Rosenbaum Executive Director | NYU Tandon School of Engineering" (PDF).
  5. ^ Walker, Rob (30 April 1997). "He's Making News - for the Future". Fast Company. Retrieved 28 June 2016.
  6. ^ Carter, Bill (September 21, 1992). "THE MEDIA BUSINESS; Company Tries to Fill Holes in Local TV News". Retrieved 26 June 2016.
  7. ^ "Google" (PDF).
  8. ^ "With All Deliberate Speed".
  9. ^ "MTV News 'Unfiltered'". Variety. April 3, 1995. Retrieved 26 June 2016.
  10. ^ "7 Days in September". Rotten Tomatoes. Retrieved 8 July 2016.
  11. ^ "CINE Winner Directory" (PDF). Retrieved 2012-05-25.
  12. ^ "The 34th Annual TELLY Awards | Winners". Tellyawards.com. Retrieved 2012-11-18.
  13. ^ Collins, Glenn (30 May 2006). "The 500 Hours of 9/11". The New York Times. Retrieved 7 July 2016.
  14. ^ "500 Hour Video Archive of 9/11 Related Footage Donated to the Museum". 911memorial. Retrieved 7 July 2016.
  15. ^ Megna, Michelle. "VIDEO-VERITE Every family has a story to tell. Yours could end up on TV". New York Daily News. Retrieved 26 June 2016.
  16. ^ Kehr, Dave (14 May 2004). "FILM IN REVIEW; 'With All Deliberate Speed'". The New York Times. Retrieved 26 June 2016.
  17. ^ Lawler, Ryan. "Magnify Is Buying Waywire To Build A Consumer-Facing Video Curation Powerhouse". Tech Crunch. Retrieved 26 June 2016.
  18. ^ "The NYC Media Lab at NYU Tandon names Steven Rosenbaum Executive Director | NYU Tandon School of Engineering". engineering.nyu.edu. Retrieved 2022-07-07.
  19. ^ "The Sustainable Media Center". sustainablemedia.center. Retrieved 2022-07-07.
  20. ^ Welsch, Michelle (2 February 2012). "Our Advisory Board is Rock Solid. Meet Steven Rosenbaum". Social Media Week: New York. Retrieved 26 June 2016.
  21. ^ Staff. "NYCEDC Announces Steven Rosenbaum to Serve as First-Ever Entrepreneur at Large". NYCEDC. Retrieved 26 June 2016.
  22. ^ White, James. "United States Patent Office Issues Broad Content Curation Patent". Reuters. Archived from the original on 17 August 2016. Retrieved 26 June 2016.
  23. ^ "Programming Profile: Casting the CBS Eye on People".
  24. ^ Endrst, James. "CBS' Cable Channel on Outside Looking In". Los Angeles Times. Retrieved 8 July 2016.
  25. ^ "Strictly Personal: New York's Strangest New Show". The New York Observer. October 21, 2002.
  26. ^ "WITH ALL DELIBERATE SPEED movie review (2004) | Roger Ebert".
  27. ^ Rubin, Rebecca (2021-06-16). "Abramorama Buys Documentary About Battle to Build 9/11 Memorial (EXCLUSIVE)". Variety. Retrieved 2021-06-26.

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