Stevens Point Brewery

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Stevens Point Brewery
Industry Alcoholic beverage
Founded 1857
Headquarters Stevens Point, Wisconsin
United States
Products Beer

Stevens Point Brewery is a regional American brewery located in Stevens Point, Wisconsin. The brewery is the fifth-oldest continuously operating brewery[1] and the third-oldest privately owned brewery in the nation.[2]

The company's sales volume among all breweries in the nation increased from 50th in 2009 to 32nd in 2015.[3] Among craft breweries, the company's sales volume ranks 25th in the nation as of 2015.[4]


The company was founded in 1857 by George Ruder and Frank Wahle. In 1864, the company provided its beer to the troops during the American Civil War. The brewery was subsequently sold to Andrew and Jacob Lutz in 1867. The Lutz family continued operations until it was sold to Gustav Kuenzel in 1897. The company was then organized as the Gustav Kuenzel Brewing Company in 1901. The following year, it was renamed the Stevens Point Brewing Company. Ludwig Korfman purchased a controlling interest in the company in 1924 and reorganized the company as the Stevens Point Beverage Company. The company faced local competition from the mid-1860s through the Prohibition era of the 1920s, when the remaining competition went out of business.[5] During the 1950s, the brewery began using cans in production. In 1973, Point Special brand beer was rated the top American beer in a taste test as reported by Mike Royko, a prominent columnist for the Chicago Daily News. By the 1970s the company was owned by Felix and Ken Shibilski. In 1990, the company first began selling its product outside Wisconsin, in Illinois, Indiana, Michigan, and Minnesota. In 1992, the Shibilskis sold the company to Chicago-based Barton Beers Ltd. The new ownership was unique for Barton in that Point beer was its only domestic product line, with all of its other offerings being imports. The company planned to tie sales to its Mexican brand, Corona, but when that brand's sales exploded, the Point brand became a distraction. In 2002, the company was sold back to Wisconsin ownership by Milwaukee-based real estate developers Joe Martino and Jim Wiechmann.[2] That same year, the company introduced gourmet sodas to its beverage list.[6] In 2003, Point Special won the gold medal at the Great American Beer Festival in the premium lager category.[6] In 2005, the company bought four beer brands from the James Page Brewing Company.[7] By 2008, the company's products were distributed to 18 different states.[6] For nearly 20 years, the company brewed and bottled Karl Strauss Brewing Company brands until production was moved in January, 2009.[8]



Alcoholic Beverages[edit]

  • Point Special Lager
  • Point Classic Amber
  • Point Cascade Pale Ale
  • Point Belgian White Wheat Ale
  • Point Onyx Black Ale
  • Point Three Kings Kolsh Style Ale
  • Point Nude Beach Summer Wheat
  • Point Oktoberfest
  • Point St. Benedict's Winter Ale
  • Point Drop Dead Blonde
  • Point Smiley Blue Pils
  • Point Beyond the Pale IPA
  • Whole Hog Raspberry Saison
  • Whole Hog Russian Imperial Stout
  • Whole Hog Six Hop India Pale Ale (IPA)
  • Whole Hog Scotch Ale
  • Whole Hog Barley Wine Style Ale
  • Whole Hog Pumpkin Ale
  • JP Casper White Stout
  • JP Yabba Dhabba Chai Tea Porter
  • JP Ould Sod Irish Red India Pale Ale (IPA)
  • JP Accapella Gluten-Free Pale Ale
  • Ciderboys First Press
  • Ciderboys Magic Apple
  • Ciderboys Peach County
  • Ciderboys Raspberry Smash
  • Ciderboys Cranberry Road
  • Ciderboys Mad Bark
Baraboo Brewing Company brand beers, produced for Hy-Vee supermarkets.[10]
  • Woodpecker Wheat
  • Lumberjack IPA
  • Red Granite Lager
  • Snow Drift Black IPA
  • Bonfire Märzen
Former production
  • Point Bock (occasionally brought back into production temporarily)
  • Point Holiday Beer (1935–1940)
  • Prize Beer (1935–1940)
  • Big Charlie Beer (1937–1944)
  • Amber Prize Beer (1939–1950)
  • Karl Strauss Brewing Company brands (1989–2009)[8]

Gourmet sodas[edit]


  1. ^ "These Are the 11 Oldest Operating Breweries in the US". August 17, 2014. Retrieved 2017-02-01. 
  2. ^ a b "Point Beverage sale part of brand strategy". March 15, 2002. Retrieved 2009-05-03. 
  3. ^ "Brewers Association announces the top 50 breweries". Draft Magazine. April 14, 2010. Archived from the original on June 23, 2010. Retrieved 2010-07-20. 
  4. ^ "Brewers Association Lists Top 50 Breweries of 2015". Brewers Association. April 5, 2016. Retrieved 2017-02-02. 
  5. ^ "Stevens Point Brewers of the Past". Malcolm Rosholt Online Archives. Retrieved 2010-07-20. 
  6. ^ a b c "History". Retrieved 2010-07-20. 
  7. ^ "Stevens Point buys James Page brands". Retrieved 2010-07-20. 
  8. ^ a b "For Karl Strauss, it's all home brew". SignOn San Diego. Retrieved 2010-07-20. 
  9. ^ "Brews". Stevens Point Brewery. Retrieved 2009-05-03. 
  10. ^ Nason, Adam. "Hy-Vee gets its own private label brand: Baraboo Brewing Co". Beerpulse. Retrieved 24 October 2014. 

External links[edit]

Coordinates: 44°30′37.65″N 89°34′32.78″W / 44.5104583°N 89.5757722°W / 44.5104583; -89.5757722