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Stewart Brand

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Stewart Brand
close-up of Stewart Brand wearing a dark blue shirt, holding his glasses up slightly above his eyes, smiling and looking left of camera
Brand in 2020
Born (1938-12-14) December 14, 1938 (age 85)
Rockford, Illinois, United States
Alma materStanford University
  • Writer
  • editor
  • entrepreneur
Known forWhole Earth Catalog
Long Now Foundation
Spouse(s)Lois Jennings (1966–1973)
Ryan Phelan (1983–present)[1]

Stewart Brand (born December 14, 1938) is an American project developer and writer, best known as the co-founder and editor of the Whole Earth Catalog. He has founded a number of organizations, including the WELL, the Global Business Network, and the Long Now Foundation. He is the author of several books, most recently Whole Earth Discipline: An Ecopragmatist Manifesto.


Brand was born in Rockford, Illinois, and attended Phillips Exeter Academy in New Hampshire. He studied biology at Stanford University, graduating in 1960.[2] As a soldier in the U.S. Army, he was a parachutist and taught infantry skills; he later expressed the view that his experience in the military had fostered his competence in organizing.[3] A civilian again in 1962, he studied design at San Francisco Art Institute, photography at San Francisco State College, and participated in a legitimate scientific study of then-legal LSD with the International Foundation for Advanced Study, in Menlo Park, California.[4] In 1966, he married mathematician Lois Jennings, an Ottawa Native American.[5]

Brand has lived in California since the 1960s. He and his second wife live on Mirene, a 64-foot (20 m)-long working tugboat. Built in 1912, the boat is moored in a former shipyard in Sausalito, California.[6] He works in Mary Heartline, a grounded fishing boat about 100 yards (90 metres) away.[6] One of his favorite items is a table on which Otis Redding is said to have written "(Sittin' On) The Dock of the Bay" (Brand acquired it from an antiques dealer in Sausalito).[6]

USCO and Merry Pranksters[edit]

By the mid-1960s, Brand became associated with New York multimedia group USCO and Bay Area author Ken Kesey and his Merry Pranksters. Brand co-produced the 1966 Trips Festival, an early effort blending rock music and light shows, with Kesey and Ramón Sender Barayón. The Trips Festival was among the first Grateful Dead performances in San Francisco. An estimated 10,000 hippies attended, and Haight-Ashbury soon emerged as the epicenter of an emerging counterculture, with the Summer of Love in 1967.[7] Tom Wolfe includes Brand in his 1968 book The Electric Kool-Aid Acid Test.[8]

NASA images of Earth[edit]

Earth from space, by ATS-3 satellite, 1967
Earthrise, by William Anders, Apollo 8, 1968

In 1966, while on an LSD trip on the roof of his house in North Beach, San Francisco, Brand became convinced that seeing an image of the whole Earth would change how we think about the planet and ourselves.[9][10] He then campaigned to have NASA release the then-rumored satellite image of the entire Earth as seen from space. He sold and distributed buttons for 25 cents each,[11] asking, "Why haven't we seen a photograph of the whole Earth yet?"[12] During this campaign, Brand met Richard Buckminster Fuller, who offered to help Brand with his projects.[13] In 1967, a satellite, ATS-3, took the photo. Brand thought the image of our planet would be a powerful symbol; it adorned the first (Fall 1968) edition of the Whole Earth Catalog.[14] Later in 1968, NASA astronaut Bill Anders took an Earth photo,[12] Earthrise, from Moon orbit, which became the front image of the spring 1969 edition of the Catalog. 1970 saw the first celebration of Earth Day.[11] During a 2003 interview, Brand explained that the image "gave the sense that Earth's an island, surrounded by a lot of inhospitable space. And it's so graphic, this little blue, white, green and brown jewel-like icon amongst a quite featureless black vacuum."

Douglas Engelbart[edit]

In late 1968, Brand assisted electrical engineer Douglas Engelbart with the Mother of All Demos, a presentation of many revolutionary computer technologies (including hypertext, email, and the mouse) to the Fall Joint Computer Conference in San Francisco.[15][16]

Brand surmised that given the necessary consciousness, information, and tools, human beings could reshape the world they had made (and were making) for themselves into something environmentally and socially sustainable.[17]: 42 

Whole Earth Catalog [edit]

During the late 1960s and early 1970s, about 10 million Americans were involved in living communally.[18] In 1968, using the most basic approaches to typesetting and page layout, Brand and his colleagues created issue number one of the Whole Earth Catalog, employing the subtitle "access to tools".[17]: 48  Brand and his wife, Lois, traveled to communes in a 1963 Dodge truck known as the Whole Earth Truck Store, which moved to a storefront in Menlo Park, California.[17][page needed] That first oversized Catalog, and its successors in the 1970s and later, reckoned a wide assortment of things could serve as useful "tools": books, maps, garden implements, specialized clothing, carpenters' and masons' tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers. Brand invited "reviews" (written in the form of a letter to a friend) of the best of these items from experts in specific fields. The information also described where these things could be located or purchased. The Catalog's publication coincided with the great wave of social and cultural experimentation, convention-breaking, and "do it yourself" attitude associated with the "counterculture".

The Whole Earth Catalog had widespread influence within the rural back-to-the-land movement of the 1970s, and the communities movement within many cities throughout the United States, Canada, and Australia. The 1972 edition sold 1.5 million copies, winning the first U.S. National Book Award in the Contemporary Affairs category.[19]

Steve Jobs ended his 2005 commencement address at Stanford University by acknowledging both Stewart Brand and the Whole Earth Catalog, quoting its farewell message: "Stay hungry. Stay foolish".[20][21]

CoEvolution Quarterly[edit]

To continue this work and also to publish full-length articles on specific topics in the natural sciences and invention, in numerous areas of the arts and the social sciences, and on the contemporary scene in general, Brand founded CoEvolution Quarterly in 1974, aimed primarily at educated laypeople.[22] Brand never better revealed his opinions and reason for hope than when he ran, in CoEvolution Quarterly #4, a transcription of technology historian Lewis Mumford's talk "The Next Transformation of Man", in which he stated that "man has still within him sufficient resources to alter the direction of modern civilization, for we then need no longer regard man as the passive victim of his own irreversible technological development".[23]

The content of CoEvolution Quarterly often included futurism or risqué topics. Besides giving space to unknown writers with something to say, Brand presented articles by many respected authors and thinkers, including Mumford, Howard T. Odum, Witold Rybczynski, Karl Hess, Orville Schell, Ivan Illich, Wendell Berry, Ursula K. Le Guin, Gregory Bateson, Amory Lovins, Hazel Henderson, Gary Snyder, Lynn Margulis, Eric Drexler, Gerard K. O'Neill, Peter Calthorpe, Sim Van der Ryn, Paul Hawken, John Todd, Kevin Kelly, and Donella Meadows. In the ensuing years, Brand authored and edited a number of books on topics as diverse as computer-based media, the life history of buildings, and ideas about space colonies.

He founded the Whole Earth Software Review, a supplement to the Whole Earth Software Catalog, in 1984. It merged with CoEvolution Quarterly to form the Whole Earth Review in 1985.[24]

California government[edit]

From 1977 to 1979, Brand served as "special advisor" to the administration of California Governor Jerry Brown.[25][26]

The WELL[edit]

In 1985, Brand and Larry Brilliant founded the WELL ("Whole Earth 'Lectronic Link"), a prototypical, wide-ranging online community for informed participants the world over.[27] The WELL won the 1990 Best Online Publication Award from the Computer Press Association.[28]

All Species Foundation[edit]

In 2000, Brand helped launch the All Species Foundation,[29][30] which aimed to catalog all species of life on Earth.[31] The project ceased functioning in 2007, transferring its mission to the Encyclopedia of Life.[29]

Global Business Network[edit]

Brand speaking at the Frontiers Conference, 2010
Brand in 2020

During 1986, Brand was a visiting scientist at the MIT Media Lab. Soon after, he became a private-conference organizer for such corporations as Royal Dutch Shell, Volvo, and AT&T. In 1988, he became a co‑founder of the Global Business Network, which explored global futures and business strategies informed by the sorts of values and information that Brand has always found vital. The GBN become involved with the evolution and application of scenario thinking, planning, and complementary strategic tools. For fourteen years, Brand was on the board of the Santa Fe Institute (founded in 1984), an organization devoted to "fostering a multidisciplinary scientific research community pursuing frontier science". He has also continued to promote the preservation of tracts of wilderness.

Whole Earth Discipline[edit]

The Whole Earth Catalog implied an ideal of human progress that depended on decentralized, personal, and liberating technological development—so‑called "soft technology". However, in 2005, Brand criticized aspects of the international environmental ideology he had helped to develop. He wrote an article called "Environmental Heresies"[32] in the May 2005 issue of the MIT Technology Review, in which he described what he considered necessary changes to environmentalism. He suggested, among other things, that environmentalists embrace nuclear power and genetically modified organisms as technologies with more promise than risk.[33]

Brand later developed these ideas into a book and published Whole Earth Discipline: An Ecopragmatist Manifesto in 2009. The book examines how urbanization, nuclear power, genetic engineering, geoengineering, and wildlife restoration can be used as powerful tools in humanity's ongoing fight against global warming.[34]

In a 2019 interview, Brand described his perspective as "post-libertarian", indicating that at the time when the Whole Earth Catalog was being written, he did not fully understand the significance of the role of government in the development of technology and engineering.[33] In his environmental position, he self-describes as an "eco-pragmatist".[35]

Long Now Foundation[edit]

Brand is co‑chair and president of the board of directors of the Long Now Foundation and chairs the foundation's Seminars About Long-term Thinking. This series on long-term thinking has presented a range of speakers, including Brian Eno, Neal Stephenson, Vernor Vinge, Philip Rosedale, Jimmy Wales, Kevin Kelly, Clay Shirky, Ray Kurzweil, Bruce Sterling, and Cory Doctorow.

Brand is the subject of the 2021 documentary film We Are As Gods.[36]


Stewart Brand is the initiator or was involved with the development of the following:



  • II Cybernetic Frontiers, 1974, ISBN 0-394-49283-8 (hardcover), ISBN 0-394-70689-7 (paperback)
  • The Media Lab: Inventing the Future at MIT, 1987, ISBN 0-670-81442-3 (hardcover); 1988, ISBN 0-14-009701-5 (paperback)
  • How Buildings Learn: What Happens After They're Built, 1994. ISBN 0-670-83515-3
  • The Clock of the Long Now: Time and Responsibility, 1999. ISBN 0-465-04512-X
  • Whole Earth Discipline: An Ecopragmatist Manifesto, Viking Adult, 2009. ISBN 0-670-02121-0
  • The Salt Summaries: Seminars About Long-term Thinking, Long Now Press, 2011. ISBN 978-1-105-75187-5 (paperback)

As editor or co-editor[edit]

See also[edit]


  • Phil Garlington, "Stewart Brand", Outside magazine, December 1977.
  • Sam Martin and Matt Scanlon, "The Long Now: An Interview with Stewart Brand", Mother Earth News magazine, January 2001
  • "Stewart Brand" (c.v., last updated September 2006)[40]
  • Massive Change Radio interview with Stewart Brand, November 2003[41]
  • Whole Earth Catalog, various issues, 1968–1998.
  • CoEvolution Quarterly (in the 1980s, renamed Whole Earth Review, later just Whole Earth), various issues, 1974–2002.
  1. ^ "Bio..." Retrieved May 20, 2014.
  2. ^ "Brand (Stewart) papers – Online Archive of California". Online Archive of California.
  3. ^ Stewart Brand. "Big Think Interview with Stewart Brand – Big Think". Big Think.
  4. ^ Markoff, John 2022 Whole Earth: The Many Lives of Stewart Brand. New York:Penguin, pp. 77–79
  5. ^ Brand 2009, p. 236
  6. ^ a b c Lewine, Edward (April 19, 2009). "On the Waterfront". The New York Times. Retrieved November 2, 2009.
  7. ^ Brand, Stewart. From Counterculture to Cyberculture: The Legacy of the Whole Earth Catalog. Stanford University Libraries via Google. Event occurs at 32:30. Retrieved November 7, 2009.
  8. ^ Wolfe, T., The Electric Kool-Aid Acid Test (New York: Farrar, Straus and Giroux, 1968), pp. 363 ff.
  9. ^ "Lunch with the FT: Stewart Brand". www.ft.com. Archived from the original on December 10, 2022. Retrieved May 22, 2020.
  10. ^ "The Guardian Profile: Stewart Brand". The Guardian. August 3, 2001. Retrieved May 22, 2020.
  11. ^ a b Brand, Stewart. "Photography changes our relationship to our planet". Smithsonian Photography Initiative. Archived from the original on May 30, 2008. Retrieved November 6, 2009.
  12. ^ a b Brand 2009, p. 214
  13. ^ Leonard, Jennifer. "Stewart Brand on the long view". Archived from the original on December 12, 2007. Retrieved February 5, 2013.
  14. ^ "The front cover of the Fall 1968 edition of the Whole Earth Catalog showing the AST-3 image of 10 November 1967".
  15. ^ Fisher, Adam (December 9, 2018). "How Doug Engelbart Pulled off the Mother of All Demos". Wired. Retrieved December 12, 2018.
  16. ^ O'Mara, Margaret Pugh (2019). The Code : Silicon Valley and the Remaking of America. New York. p. 128. ISBN 978-0-399-56218-1. OCLC 1057306457.{{cite book}}: CS1 maint: location missing publisher (link)
  17. ^ a b c Kirk, Andrew G. (2007). Counterculture Green: The Whole Earth Catalog and American Environmentalism. University Press of Kansas. ISBN 978-0-7006-1545-2.
  18. ^ Turner, Fred. (2006). From counterculture to cyberculture : Stewart Brand, the Whole Earth Network, and the rise of digital utopianism. Chicago: University of Chicago Press. ISBN 0226817415. OCLC 62533774.
  19. ^ "National Book Awards – 1972". National Book Foundation. Retrieved March 9, 2012.
    There was a "Contemporary" or "Current" award category from 1972 to 1980.
  20. ^ "'You've got to find what you love,' Jobs says". Stanford University. June 14, 2005. Retrieved March 1, 2021.
  21. ^ Archived at Ghostarchive and the Wayback Machine: "Steve Jobs' 2005 Stanford Commencement Address". Stanford University. 2009. Retrieved March 1, 2021.
  22. ^ Kirk, Andrew G. (2007). Counterculture Green: The Whole Earth Catalog and American Environmentalism. Lawrence, KS: University Press of Kansas. pp. 88–90, 100, 165–166. ISBN 978-0-7006-1821-7.
  23. ^ Mumford, Lewis "Enough Energy for Life & the Next Transformation of Man" CoEvolution Quarterly issue 4, 1974-12-21, pp 19–23.
  24. ^ Turner, Fred (2008). From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Chicago, IL: University of Chicago Press. pp. 129–130.
  25. ^ "Governor of California, BallotPedia, https://ballotpedia.org/Jerry_Brown_(California)
  26. ^ Markoff, John 2022 Whole Earth: The Many Lives of Stewart Brand. New York:Penguin
  27. ^ Fred., Turner (2006). From counterculture to cyberculture: Stewart Brand, the Whole Earth Network, and the rise of digital utopianism. Chicago: University of Chicago Press. ISBN 0226817415. OCLC 62533774.
  28. ^ Katie Hafner, The WELL: A Story of Love, Death and Real Life in the Seminal Online Community:(2001) Carroll & Graf Publishers ISBN 0-7867-0846-8
  29. ^ a b Kelly, Kevin. "Biography". Kevin Kelly. Archived from the original on May 18, 2019. Retrieved July 28, 2019.
  30. ^ Hitt, Jack (December 9, 2001). "The year in ideas: A to Z; The All-Species Inventory". The New York Times. Retrieved July 28, 2019.
  31. ^ "A Call for the Discovery of All Life-Forms on Earth". All Species Foundation. Archived from the original on February 2, 2007. Retrieved July 28, 2019.
  32. ^ "Environmental Heresies". MIT Technology Review.
  33. ^ a b c Wiener, Anna (November 16, 2018). "The Complicated Legacy of Stewart Brand's "Whole Earth Catalog"". The New Yorker. ISSN 0028-792X. Retrieved May 18, 2019.
  34. ^ Stewart Brand (2009). Whole Earth Discipline: An Ecopragmatist Manifesto. Viking. ISBN 978-0-670-02121-5.
  35. ^ Sabin, Paul (March 25, 2022). "Stewart Brand's Long, Strange Trip". The New York Times.
  36. ^ Marsh, Calum (September 6, 2022). "We Are as Gods review: Turn On, Tune in, Drop Out". The New York Times. Retrieved January 30, 2024.
  37. ^ "An Ecomodernist Manifesto". ecomodernism.org. Retrieved April 17, 2015. A good Anthropocene demands that humans use their growing social, economic, and technological powers to make life better for people, stabilize the climate, and protect the natural world.
  38. ^ Eduardo Porter (April 14, 2015). "A Call to Look Past Sustainable Development". The New York Times. Retrieved April 17, 2015. On Tuesday, a group of scholars involved in the environmental debate, including Professor Roy and Professor Brook, Ruth DeFries of Columbia University, and Michael Shellenberger and Ted Nordhaus of the Breakthrough Institute in Oakland, Calif., issued what they are calling the "Eco-modernist Manifesto."
  39. ^ "Authors an Ecomodernist Manifesto". ecomodernism.org. Retrieved April 17, 2015. As scholars, scientists, campaigners, and citizens, we write with the conviction that knowledge and technology, applied with wisdom, might allow for a good, or even great, Anthropocene.
  40. ^ "Bio". sb.longnow.org.
  41. ^ PDF Archived May 18, 2005, at the Wayback Machine

Further reading[edit]

External links[edit]