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The stickers are usually sold in blind packs, so the purchaser does not know which stickers they are buying. This can mean a collector has to buy huge numbers of packs to complete their collection. Collectors get around this problem by swapping or selling their spares with other collectors. Panini, the largest producer of sticker books insist that they produce equal numbers of all the stickers in every collection. It has become increasing common to swap stickers banner and trading cards online on websites such as www.stickerpoints.com this quickly enables traders to complete the albums without the expense of buying multiple duplicate cards and stickers.
A sports-related sticker album, such as the FIFA World Cup edition, have designated sections for each team along with numbered rectangles for each sticker. Each sticker will have the players picture and below it there is usually their name, birth date, position and birthplace. In addition to the players, there are stickers which bear the team's crest and a team photo.
Popularity in North America
Until recently, sticker albums were not common in the US and Canada and the market was dominated by trading cards, but since the entry into the market of Italian-based company Panini this has changed. Now US sticker collections include the NFL, the NBA and NHL are available primarily aimed at the youth market.
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