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Sticky content refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website.
Sticky content is also sometimes called sticky tools or sticky gear. Websites featuring sticky content are often referred to as sticky sites.
- Kominers, Scott Duke. "Sticky content and the structure of the commercial web." In 2009 Workshop on the Economics of Networks. 2009.
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