Sticky content

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Sticky content refers to content published on a website, which has the purpose of getting users to return to that particular website or hold their attention and get them to spend longer periods of time on this site.[1] Webmasters use this method to build up a community of returning visitors to a website.

Sticky content includes chat room, online forum, Webmail, Internet games, weather, news, horoscopes, and many other features.

Sticky content is also sometimes called sticky tools or sticky gear. Websites featuring sticky content are often referred to as sticky sites.

See also[edit]

References[edit]

  1. ^ Kominers, Scott Duke. "Sticky content and the structure of the commercial web." In 2009 Workshop on the Economics of Networks. 2009.