Stop Bild Sexism

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Stop Bild Sexism
Founded8 October 2014 (2014-10-08)
FounderKristina Lunz

Stop Bild Sexism (Schluss mit dem Bild-Sexismus) is a campaign opposing what its organizers describe as the objectification of women in Bild-Zeitung, the most popular newspaper in Germany.[1][2][3] The paper has been criticized by numerous sources over the years for its sexist representations of women.[4][5] The campaign's first aim is to persuade the newspaper to stop publishing photographs of the "BILD-Girl," a topless model. It also asks that the newspaper start reporting on women and women's issues in the same way that it writes about men.[3][6]

Stop Bild Sexism was inspired by the No More Page 3 campaign in the UK to persuade The Sun newspaper to abandon its practice of publishing images of half-naked women.[7]


The campaign began in October 2014 with a petition posted on by Kristina Lunz, a postgraduate student at the University of Oxford, asking the Bild's editor, Kai Diekmann, to remove the topless "BILD-Girl" from the publication. The petition was discussed on Twitter under the hashtag #BILDsexism.[2][3][8]

The newspaper stopped publishing topless images on its front page in 2012, but they are still published inside the newspaper and on its website.[5] On 17 September 2014 it published photographs of the cleavages of six well-known German women on its front page, and asked readers to rate them. Sophia Becker, the campaign's social-media manager, cited this as an example of the newspaper's pattern of objectifying women and normalizing sexism.[6][9]

Lunz has described Bild's reporting of sexual assault and harassment as "sexist and voyeuristic." She asserts that the tone of outrage found in the publication's frequent reporting of cases of sexual harassment and sexual violence appears to indicate that the anger over violence against women is only superficial, because it is juxtaposed with the publication's frequent use of images of unclothed women.[10] Lunz and Becker said they were inspired by the No More Page 3 campaign, led by Lucy-Anne Holmes, which asked the editor of The Sun newspaper in the UK to voluntarily remove their similarly topless Page 3 models.[3][7][11]


As of July 2019, the petition had over 58,000 signatures and has been recognized by Diekmann.[11] Campaign supporters include the Deutscher Frauenrat (German Women's Council);[12] Selmin Çalışkan, Secretary General of Amnesty International in Germany;[13] Angela Kolb [de], justice minister for Saxony-Anhalt; and members of the Bundestag (German Parliament) Ekin Deligöz, Katja Dörner, Elke Ferner [de], Britta Haßelmann, Katja Kipping, Sylvia Kotting-Uhl, Renate Künast, Birgit Kömpel [de], Katja Mast, Cornelia Möhring, Ulli Nissen, Sönke Rix, Ulle Schauws and Dorothee Schlegel [de].[14]

It is also supported by Maria Noichl and Terry Reintke, members of the European Parliament; Anke Domscheit-Berg, formerly of the Piratenpartei Deutschland, and several celebrities, including singer Jasmin Tabatabai.[14]

Axel Springer SE, the publisher of Bild, has responded to the campaign by issuing a statement of values. These include the importance of mutual respect and maintaining respectful interactions.[15]

Further reading[edit]

  • Kalle, Janina (7 November 2014). "Engagiert gegen "Bild"-Miezen". NDR. Germany.
  • Jacobsen, Nils (11 November 2014). "Kristina gegen Kai: Kippt eine 25-jährige Studentin mit 11 Followern und 11.000 Unterschriften das Bild-Girl?". MEEDIA. Germany.
  • Bugard, Benjamin (11 November 2014). "#BILDsexism: Studentin (25) fordert von Kai Diekmann Abschaffung des Bild-Girls". Südkurier. Germany: Gesellschafter der Südkurier GmbH.
  • Martin, Sebastian (12 November 2014). "Bambergerin kämpft gegen "Bild"-Sexismus". InFranken. Germany: Mediengruppe Oberfranken.
  • Bischoff, Björn (13 November 2014). "Wie eine 25-jährige Bambergerin das BILD-Girl abschaffen will". Germany: Nürnberger Nachrichten / Nürnberger Zeitung.
  • Mattgey, Annette (13 November 2014). "#BILDsexism: Kai keilt zurück". Lead Digital. Germany: Werben & Verkaufen.
  • Eul, Alexandra (16 November 2014). "Kampagne: Schafft das Bild-Girl ab!". EMMA. Germany: Alice Schwarzer.
  • Stokowski, Margarete (22 November 2014). "Alle nackt, aber wirklich alle". Die Tageszeitung (Taz). Germany: taz, die tageszeitung Verlagsgenossenschaft eG.
  • Orlando, Jenny Pullicino (8 March 2015). "I exist". The Malta Independent. Germany.


  1. ^ Kalle, Janina (7 November 2014)."Engagiert gegen "Bild"-Miezen", NDR.
  2. ^ a b Eul, Alexandra (16 November 2014). "Kampagne: Schafft das Bild-Girl ab!", EMMA.
  3. ^ a b c d Hildebrand, Kathleen (30 January 2015). "Reduziert auf Brüste". Süddeutsche Zeitung.
  4. ^ Brichta, Mascha K. (2014). "Love it or Loathe it": Audience Responses to Tabloids in the UK and Germany. Bielefeld: Transcript Verlag. p. 81. ISBN 9783839418857.
  5. ^ a b Harcup, Tony (2014). A Dictionary of Journalism, Oxford University Press, p. 36.
  6. ^ a b Becker, Sophia (2014). "Sexism in The Media & Its Violent Implications", Zod.
  7. ^ a b Greenslade, Roy (23 January 2015). "No More Page 3 inspires campaign against topless pictures in Germany". The Guardian. Retrieved 29 January 2015.
  8. ^ Burgard, Benjamin (11 November 2014). "#BILDsexism: Studentin (25) fordert von Kai Diekmann Abschaffung des Bild-Girls", Südkurier.
  9. ^ Lunz, Kristina (11 June 2015). "Warum es wichtig ist, dass wir uns über Diskriminierung aufregen", The Huffington Post.
  10. ^ Lunz, Kristina (6 June 2015). "Der tägliche Herrenwitz. Mit Macht kommt Verantwortung – die "Bild"-Zeitung nutzt ihren medialen Einfluss trotzdem viel zu oft für sexistische Berichterstattung". The European. Retrieved 19 August 2015.
  11. ^ a b Barfield, Tom (22 January 2015). "Meet the women fighting German tabloid sexism". The Local (German edition). Retrieved 29 January 2015.
  12. ^ Helwerth, Ulrike (13 January 2015). "'Schafft das BILD-Girl ab!'", Deutscher Frauenrat [de] (German Women's Council).
  13. ^ "Videobotschaft von Selmin Çalışkan", Stop Bild Sexism.
  14. ^ a b "Testimonials" Archived 24 September 2015 at the Wayback Machine, Stop Bild Sexism.
  15. ^ "Petition gegen Sexismus in der BILD". andersundgleich. 16 January 2015. Retrieved 19 August 2015.

External links[edit]