"I Wanna Get Better" was released digitally as the lead single from Strange Desire on February 18, 2014. It has peaked at number one on the BillboardAlternative Songs chart and number ten on the Hot Rock Songs chart, becoming Bleachers' most successful single to date. The song's music video – directed by actress and filmmaker Lena Dunham, Antonoff's then girlfriend – premiered on March 27, and depicts Antonoff as a troubled therapist. "Shadow" was made available for streaming on April 29, before being released as the album's second single on May 6. On May 15, Strange Desire was announced for release in July. Antonoff said the name was "the 2 words that perfectly title what this Bleachers album is as a documentation of my life as I can remember it at this point". "Rollercoaster" was released as the third single on June 10 and was also made available upon pre-ordering Strange Desire on the iTunes Store. "Like a River Runs" was made available for streaming on June 27.Strange Desire was released on July 15 through RCA Records, and was made available for streaming the following day.
Following the release, the group performed at a number of festivals: Wireless, Osheaga, Lollapalooza, Outside Lands Music, Boston Calling Music and ACL Music. "Rollercoaster" was released to radio on September 9. In late November, the group released
Strange Desire (The Demos) for Record Store Day Black Friday, consisting of six album demos. In March and April 2015, the group embarked on a headlining US tour, dubbed Bleachers Come Alive!, with support from Joywave and Night Terrors of 1927. Following this, the band appeared at Rock in Rio festival in May. In June and July, the group went on a mixture of US, European and Canadian shows. In July and August, the group went on a co-headlining US tour with Charli XCX, titled Charli and Jack Do America Tour. On August 12, a music video was released for "Like a River Runs". The group was scheduled to go on a second leg of their tour with Charli XCX in September and October. However, on August 22 it was announced that the leg had been cancelled amid creative and personal differences.
Following the release of Steel Train's Terrible Thrills, Vol. 1 in 2010,Terrible Thrills Vol. 2 was released on September 25, 2015 as a companion to Strange Desire. The album features covers of each song on the album by a female artist, with the following track listing.