Strategic Initiative

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A strategic initiative is an endeavor intended to achieve three interrelated outcomes:

  • A boundary-spanning vision or “strategic intent”
  • Realization of important benefits to “strategic” stakeholders and
  • Transformation & Alignment of the organization

[1]

A strategic initiative is not the same thing as a strategic goal, strategic objective, or strategic vision.

Alternate definitions[edit]

Strategic initiatives are the means through which a vision is translated into practice [2] Strategic initiatives are collections of finite-duration discretionary projects and programs, outside of the organization's day-to-day operational activities, that are designed to help the organization achieve its targeted performance.[3]

Importance[edit]

A number of firms have established senior management positions as Vice President, Strategic Initiatives; Director of Strategic Initiatives; and Manager of Strategic Initiatives.[4]

See also[edit]

References[edit]

  1. ^ Githens, Gregory D. "Vision into Results….Introducing Leading Strategic Initiatives". Retrieved 7 June 2011. 
  2. ^ Brache, Alan (2006). Implementation. New York: McGraw-Hill. p. 195. ISBN 0-07-146155-8. 
  3. ^ Kaplan, Robert. The Execution Premium: Linking Strategy to Operations for Competitive Advantage. 103: Harvard Business School Press. ISBN 978-1-4221-2116-0. 
  4. ^ Githens, Gregory. "Vice President, Director, Manager of Strategic Initiatives: Position Description Best".