Joel Cutcher-Gershenfeld, and
|Published||23 August 1994 Harvard Business School Press|
Strategic Negotiations: A Theory of Change in Labor-Management Relations, a 1994 Harvard Business School Press publication, is a book on negotiation by the authors; Richard Walton, Joel Cutcher-Gershenfeld, and Robert McKersie.
The book explains concepts and strategies of negotiation to the reader.
In the book, the authors identify three primary negotiation strategies. These are "forcing," "fostering," and "escape". Each represents an overarching pattern of interaction that characterizes the negotiations. A strategy does not emerge all at once, but over time as a result of consistent patterns of interaction.
A forcing strategy generally involves taking a "distributive" or win-lose approach to the negotiations, combined with a "divide and conquer" approach to internal relations in the other side, and an attitudinal approach that emphasizes uncertainty and distrust. By contrast, a fostering strategy generally involves taking an "integrative" or win-win approach to the negotiations, combined with a "consensus" approach to internal relations in both sides, and an attitudinal approach that emphasizes openness and understanding. "Escape" is a non-negotiations strategy in which one or more parties seek to end or undercut the relationship, which leads to a loss-loss situation.
These strategy and process elements of negotiations can be combined with an understanding of structure in order to predict outcomes that are both substantive and relationship outcomes.
- "Strategic Negotiations, Author: Richard E. Walton, Joel E. Cutcher-Gershenfeld, and Robert B. McKersie". Harvard Business School Press, 1994. Retrieved 20 July 2012.
- "Technology Negotiations and Dispute Technology Negotiations and Dispute - Strategic Negotiations" (PDF). ocw.mit.edu. Retrieved 20 July 2012.
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